Turn Big Data into Big Business with Native Retargeting

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As 2014 concludes, it is clearer than ever before that native retargeting solutions like those on Facebook work. Presenting relevant, timely advertisements to interested customers in places they’ll actually see them greatly improves both click-through rates and subsequent conversions. But are you doing everything you can to ensure that you’re maximizing your retargeting investment? There are three simple but powerful … Continue reading

Use Facebook’s New Reporting Features for Quick Optimizations

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I was recently speaking with a friend in the industry and he asked, “Have you played around with Facebook’s new reporting features?” I am in the Facebook reports tab almost daily. There is no way that I would not notice changes or new features, right? But I had missed them, and I’m going to make sure you don’t miss them … Continue reading

3 Essential Components of a Viable Holiday Facebook Ad Campaign

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When garlands go up, sales usually go up as well. So let’s optimize what you’re doing, and reiterate some basic strategies that you should be using because if you don’t you’ll lose out on the obvious sales. Take a moment to go through the three components of what I consider to be the minimum amount of effort you should be putting … Continue reading

The 10 Top Social Advertising Updates of 2014

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To misquote everyone’s favorite 1980s school-skipper, “Social media moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” And in all honesty, with hundreds of updates to keep track of in 2014, odds are good that you overlooked some. Hey, even the mightiest marketer is only human. While lists that dub things … Continue reading

Social Advertising Holiday Wishlist

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The holidays are here, and we’ve got a habit of asking for (and maybe getting one or two) new ad features at the end of the year. Here are our social advertising wishes for the new year — so listen up Facebook, Twitter, and LinkedIn; we’ve got wishes courtesy of Dayna Moon and the social team at 3Q Digital! First up, … Continue reading

A year ago I said Facebook ads are still a bargain. Now?

The days of ultra-cheap Facebook ads appear to be over. To what extent, and what does that mean for you? We’ll break it down. In 2013, our average CTRs on Facebook were up 95%, CPCs down 40%. Today, CTR is continuing to increase, largely because of mobile placement. And CPC is now up because of Q4 holiday bidding. Back in 2010¹, … Continue reading

LinkedIn Is Fake Profile Heaven

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Don’t you just hate it when people are fake? When they turn out to be someone different than you initially thought, someone you thought you knew? Wasting your time, making you feel like you’ve been duped? LinkedIn is fake Profile heaven. Why? Because the stakes are high and the pickings are rich. It’s child’s play to build a fake Profile … Continue reading

Best Blogs of November 2014

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Now that we’ve taken our fill of turkey, optimized our ad campaigns, and bought a little something for ourselves on Cyber Monday, let’s take a look back at our best blog posts of November! The Pros and Cons of Facebook’s Custom Audiences Ana Gotter has the distinction of writing our most viewed post in November! There are some flaws with Facebook Custom … Continue reading