Effective lead gen with Facebook Ads is like high-end PR

By PR, I mean Public Relations, not PageRank. Yesterday, I was preparing for #ICON14, a small business conference I’m speaking at in Phoenix next week. The Infusionsoft folks interviewed me on their blog, giving a sneak peek of the Facebook ad techniques I’m covering. We’re talking about how content marketing and Facebook ads are now the same thing, when done right. That … Continue reading

How-to Survive the Death of Likebaiting

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One of my friends manages a Facebook account for a small survival supply online store. I asked him, “Have you noticed a decrease in your organic reach?” “Yeah,” he said. “We’re only hitting about a fifth of what we were before.” “Have you looked into advertising?” “I’d love to, but my client refuses to let me spend any money on … Continue reading

How We Got 7x ROI from Tiny Small Business Ad Spend

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The Tiger Pistol Customer Success team knows that you don’t have to be big to get results -after all, our business is named after the famous Pistol Shrimp.  (Curious? Watch this. ) Every day, we help small business operators who don’t have a lot of time, budget, or resources to effectively market their business across social platforms.  And both via our Preferred Marketing Developer … Continue reading

Facebook Earnings: Mobile Growth Now, More on the Way

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In anticipation of Facebook’s Wednesday quarterly earnings call, we did a quick “check-in” to gauge account performance across a variety of advertiser objectives and verticals. The story is clear: we have yet to realize the full potential of mobile, and as Facebook continues to release advanced targeting features, we can expect continued market interest and growth in ad revenue in the … Continue reading

Weekly Facebook Advertising News Roundup – April 18, 2014

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Game of Thrones is back, and it can teach us a lot about Facebook advertising! Facebook is introducing an opt-in “nearby friends” feature, which will tall you when you’re nearby friends so you can get in touch with them. They’re also testing a “popular places in your area” module. Facebook is promoting publishers with “get interesting news” in the news … Continue reading

How to create high CTR ads for Facebook

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There are two main components to driving a successful Facebook marketing campaign. Those components are proper audience targeting and the right creative for your audience. By studying your company’s brand thoroughly, you can produce the right creative and copy for maximum impact on your target audience. To get to this point, there is a four-step process to completion. Step 1. … Continue reading

What You Need to Know About Sharing

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Sharing. Sharing is the number one most important aspect of social media. Why? Sharing supercedes ad budgets, algorithms, and anything the average social media manager is complaining about. Sharing is the reason that Apple doesn’t need a social media ninja-rockstar-pirate. Social media is a utility that connects the web. Great content that is sharable will be shared. Hypothetical Let’s pretend … Continue reading

Properly Segment your Visitors for Facebook Exchange Retargeting

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Retargeting is extremely effective at boomerang-ing lost visitors to your website to renew their interest in your products or services. But not every interested visitor who comes back is clamoring for the same kind of product, service, or information. Most companies change the information on their website, introduce new offers and promotions, and add or remove new products or services. … Continue reading