Why Most Facebook-Oriented Software Companies Are Dying

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PerfectAudience was bought by Marin and the others are privately worried that advertisers will go direct. Google killed WildFire and most of the app guys got bought or have gone under.   Social ROI is cross-channel, my friend. Thus, you can expect Facebook to integrate more tightly with marketing automation companies, which include general email providers, too.   Think of marketing automation not as fancy … Continue reading

Why Facebook Advertising is for your Small Business

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Advertising can be a two-edged sword for a small business, helping you break into a larger market while also cutting into your profits. The old adage says you have to spend money to make money, but where exactly should you spend money to get the largest return on your investment? Facebook may be the answer, even for small to medium … Continue reading

The Complete Faceboook Ads Checklist

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Today, without a doubt, we can say that Facebook is one of the most effective ways of advertising. With over 1.3 active billion users worldwide, Facebook should arguably be incorporated by all advertisers. Alongside the growth in campaign numbers and budgets, the Facebook ad system has substantially improved in the past year, and it now offers its advertisers a wider … Continue reading

5 New Facebook Ad Targeting Capabilities

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The Facebook Ads tool is ratcheting it up a notch. They’ve teamed up with some of the creepiest data-mining companies out there to create an advertising tool capable of targeting with unheard-of precision. But you already know that. You know that Facebook’s targeting capabilities are second-to-none. But did you know they’re getting better? This article will take a look at … Continue reading

The Reaching, Branding, and Selling Formula with Facebook Ads

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Hello, FBPPCers! Today I am going to walk you through a targeting method that will allow you to reach an incredibly refined target group of prospects, ushering them through your sales funnel while making strides on your brand recognition. I’ve used this formula to deliver big results for a wide range of companies, and I want to share it with … Continue reading

Why Don’t You Gamify Your Facebook Page?

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Let’s start with a non-academic definition of gamification: “the process of using game mechanisms in non-game context.” In other words, we take typical elements from games (the ones we know have worked in the past) and apply them to different areas. Gamification is one of the most disruptive trends in the current Internet landscape, and numerous statistics show its unstoppable … Continue reading

What is Second-Party Retargeting, and Why You Should Be Doing It?

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Time and time again, we’ve heard that advertisers are tapping out on Search or PPC channels. So how can advertisers get access to fresh new leads? How can advertisers get new customers at cost-effective prices? As advertisers, you are typically limited to your own website visitors, a.k.a. 1st-party data. First-party data is information an advertiser collects about their prospects or … Continue reading

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