Facebook’s Unpublished Page Post Ads have proven to be an effective way to promote your products and services to non-fans in the Facebook news feed. For some advertisers who have struggled in the past to get results from paid search (SEM), Facebook’s deep targeting can be a light at the end of the tunnel, turning Facebook into much more than … Continue reading
Today’s post is by Molly McCarty, Account Associate at PPC Associates. Social media platforms (Facebook specifically) allow advertisers to hit incredibly detailed niches of the population. Say you want to target parents who have a child between the ages of 0 and 3 years old or are in the market for a mini-van and live in Los Angeles. We can do … Continue reading
No other online channel offers the granularity and demographic targeting that Facebook does. Whether you are just starting or have been placing ads on Facebook, these top reasons to get into Facebook PPC may spur ideas for new strategies. Great branding opportunities If you think about the number of branding tactics in the advertising world from billboards to TV to … Continue reading
Today’s post is by Ryan Pitylak, CEO of Unique Influence. Recently I wrote about the immediate opportunity for savvy mobile app advertisers to generate serious ROI by advertising on Facebook. By following these steps, you’ll be able to replicate the success we have for our mobile app clients. Get set up on Facebook: – Integrate the Facebook SDK into your app. – Get … Continue reading
Just a couple weeks ago, I was put in charge of running some Facebook ad campaigns for Heyo, in an effort to drive viewers to webinar replays we had embedded in a custom Facebook tab. So, in an effort to be as effective as possible, I was scoping out the competition every day, and noticing what was coming across my … Continue reading
Today’s post is by Christina Park, Director of Marketing at Triggit. I’m planning my nuptials in a few weeks, so I sort of have Wedding Brain. One of the millions of things that I’m searching for online are shoes. Shiny, glittery, shoes of only the heeled variety. Unfortunately I kept getting retargeted for Converse sneakers on Facebook, not helpful ads for deals … Continue reading
I know it’s hard. You’re seeing great performance from right-hand side ads on Facebook. The ads are simple and effective, so why is everyone telling you to switch to the News Feed? In short, because even though change is disruptive, it’s also the way to improve and scale performance. The News Feed is the oceanfront real estate property for marketers … Continue reading
As one of the world’s most visited sites, Facebook continues to think of ways to profit from its popularity. From partnerships with social gaming companies to sponsored ads to paying fees to message celebrities on Facebook, the platform is always looking for ways to monetize traffic while still being able to meet the needs of its users. What’s the next … Continue reading
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