These days, if you take a long weekend, you’ve probably missed a Facebook release by the time you get back to your desk. Facebook’s been releasing or repositioning ad types pretty constantly over the last few months; they are also updating the look and feel of ads without much notice, which is a good thing for advertisers because they usually … Continue reading
Today’s post is by Alicia Antoniolli , Account Manager at PPC Associates. I have had the unique opportunity to transition from the paid search side of the industry to the paid social side. (How does this happen? Well, being thrust into service as a client’s main LinkedIn account manager.) I can’t say that it wasn’t an initial struggle; there’s definitely some … Continue reading
The abundance of social media data has been widely publicized. Unfortunately, many business owners and brand managers don’t realize that a lot of this information is available to them for the price of an hour or two of data mining. Here are five ways, just to name a few, that this data can help, and a handful of ways to … Continue reading
Today’s post is by Jeff Sexton of BoostCTR. When most marketers think of Facebook ads, their most likely comparison points are other digital ads, and frankly, this is a mistake. Facebook ads aren’t like search-based PPC ads because they are not being delivered to prospects who are actively searching for an item or a solution, as they are when looking at search results. … Continue reading
Advertising capabilities on Facebook are becoming increasingly robust each month. Advertisers are seeing a plethora of inventory, ad units, and ad types emerge. With new marketing opportunities, advertisers continue to flock to Facebook to test new capabilities…however, with an increase in spend and visibility comes something else that is becoming increasingly scary to social media departments: negative comments. With negative … Continue reading
Last month, Facebook released “Partner Categories,” a byproduct of a partnership with Acxiom, Datalogix, and Epsilon that allows advertisers to leverage a wealth of online and offline data. How do Partner Categories differ from traditional Facebook categories? Instead of a target audience that only breaks down by gender, location, age, etc., you can target with more precision, from “Auto Enthusiasts” … Continue reading
For Facebook advertisers, trying to get help with Facebook Ads or contact Customer Service is not an easy task. Usually help with ads is reserved for new business or big business, and most advertisers do not fall into either category. If you’re frustrated, fear not: we’ve got some resources for you…only they’re not where you’d first look. For instance, even … Continue reading
Over the past few years, the advertising landscape of Facebook has shifted pretty dramatically. Once confined to humble URL ads, featuring diminutive images and a pittance of text, we’re now able to take out Sponsored Story Ads, Mobile-only Page Post Ads, and more. It looks like they’re just getting started, however, as Facebook will soon be rolling out a few … Continue reading
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