Monthly Archives: July 2012

User Identity and Preference Management: Facebook & Google Quo Vadis?

      This is my first post on FBPPC. I run Optimal, Inc., and our software powers Facebook ad buying for many agencies and brands – I promise I’ll mostly talk about advertising on this site, but I want to start with something slightly different first and I hope you will indulge me. Imagine you saw a press release … Continue reading

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For Facebook PPC, It’s 1848. Hitch Your Wagon!

      Imagine being alive in 1848 and getting a tip that massive amounts of gold had been discovered in California. If you sold all of your possessions, bought a nice wagon, and rushed to California, you might have done pretty well.  As Wikipedia notes: Some of these “forty-eighters”, as the earliest gold-seekers were sometimes called, were able to … Continue reading

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