Monthly Archives: August 2012

Lifestyle Indicators – How The Lorax and Weddings Can Help Targeting

Today’s post is from Bradley Zeller, New York native and San Diego resident and the PPC Manager for Obu Interactive. Bradley has a wide range of marketing experience, including ecommerce marketing and legal marketing. He spends his free time traveling up the California coast with his girlfriend and taking advantage of San Diego’s beautiful beaches. What do The Lorax and weddings have … Continue reading

Posted in Advertising, Targeting | Leave a comment

Quick-Start Guide to Promoted Posts

      According to Facebook, only 30% of your friends or fans see your Timeline posts considering the time they are logging on, volume of posts at the time, etc. What a disappointment considering all of the work you put into it, right?   Of course, Facebook has an advertising answer to this: Promoted Posts, which are simply ads made … Continue reading

Posted in How-To | Leave a comment

Facebook’s New Sponsored Results: Preliminary Findings

      Last week, Facebook publicly launched “Sponsored Results,” a search type-ahead ad unit, and we at Ampush have been testing these ads for a casual gaming app. The ad unit can be created using the Power Editor from the same general ads tab. While our sample size is small thus far, here are some positive preliminary findings and … Continue reading

Posted in Advertising, Most Read, Reports | 7 Comments

Promoted Posts – Breakdown and Tips for Best Use

      Promoted posts, though currently rather limited in targeting capability, are great options for small businesses. They’re simple to use, they show your message in the newsfeed of fans and friends of fans – (not on the right side), and they’re convenient, because you can select the post to advertise from right within your timeline. No need to … Continue reading

Posted in Advertising, How-To, Most Read | 5 Comments

4 Simple Requests for Facebook’s Power Editor

      Nisho Cherison is the Senior Manger of Online Advertising at One Kings Lane, where he manages Facebook and other social and emerging media advertising efforts. When he’s not neck-deep in thinking up innovative marketing strategies, you can find him playing his guitar and dreaming about opening his own recording studio one day. I’m a big fan of … Continue reading

Posted in UI | 1 Comment

Facebook Exchange: Looking Forward

      The retargeting space turned its collective attention toward Facebook advertising when, in June, Facebook announced the launch of the Facebook Exchange, Facebook’s new real-time bidding platform. Though Facebook has been characteristically reticent about the new exchange, often dubbed FBX, some interesting details have emerged. With what Facebook has (and hasn’t) said, it’s possible to predict what the … Continue reading

Posted in FBX | 3 Comments

How to Run Like Incentive FB Campaigns, Part 1: Set-Up Tips

      One of the biggest lies of social media is that if a ‘business’ builds a Facebook fan page, the fans will inevitably follow – in droves. Unless you are one of the BIG GUYS (or, my personal favorite – Boo the Dog), this just won’t happen.   Smart businesses give people really good reasons – or ‘incentives’ … Continue reading

Posted in Advertising, How-To | 8 Comments

Take Advantage of News Feed Average Position Data

Facebook recently released an exciting new data point showing the average position in which your ad appeared in the news feed. News feed-eligible ad types include Page Post Ads and Sponsored Stories targeted for news feed desktop and mobile placements. The default includes all placements (and can be changed within Power Editor). So why does this matter? Much like search … Continue reading

Posted in Advertising, Most Read, Reports | 3 Comments