Monthly Archives: September 2012

Tips for Optimizing Your Holiday Ads

      With the holiday season quickly approaching, it’s important to optimize your Facebook campaigns accordingly. A comScore report released earlier this year revealed that online retail sales reached a record high of more than $37 billion during the 2011 holiday season.   What played a part in the 15% increase from 2010, you ask? None other than Facebook, … Continue reading

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Facebook Search Engine – Musings and Predictions

      In a recent TechCrunch event, Mark Zuckerberg discussed positioning Facebook as a potential search engine. He noted they are processing 1 billion queries a day and currently have a team working on a search engine feature.   Zuckerberg believes Facebook is uniquely positioned to answer questions people have, such as “What restaurants do my friends like,” and … Continue reading

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A Trick for Pulling Useful Facebook Metrics

      In a recent, lengthy, awesome post, Avinash Kaushik covered a lot of ground in the social space. One particular point that he touched on finding useful metrics to report on the effectiveness of Facebook Pages. Although these metrics are not specific to all Facebook Ads, they can apply to Sponsored Stories or Facebook Page and Post ads, … Continue reading

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Search Marketer’s Guide to Facebook Marketing, Part 2: Interest Targeting

      For part 2 of my Search Marketer’s Guide to Facebook Marketing (part 1 is here), I’m going to take a moment to focus on one of the more confusing aspects to a newbie of Facebook Marketing: Interest Targeting. The tools that are used for this are known as “Suggested Likes & Interests” tools, which are very similar … Continue reading

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B2B Marketing Comes to Facebook PPC in a Big Way

      Can Facebook advertising work for B2B marketers? Surely not, you say, given the conventional wisdom that Facebook advertising doesn’t even work for consumer marketing, right? Perhaps 12 months ago, both of these assumptions might have been true; today, however, Facebook is rapidly becoming a major force (for good) for B2B advertising. In a short two months, Facebook … Continue reading

Posted in Opinion | 4 Comments

A layperson’s reasons for buying Facebook stock

      Today’s post is by Hillary Read, Marketing Manager at PPC Associates. Hillary has no Facebook buying experience, has very little stock buying experience, and generally distrusts ads when she’s not working for a digital marketing agency. I haven’t owned stock since the early 1990s, when I cashed in my five shares or whatever of Boston Celtics stock … Continue reading

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Facebook’s Quiet Focus on Behavioral Targeting

      Since its IPO this spring, Facebook has continued to quietly test product after product, doubling down on the products that prove successful and abandoning those that haven’t, all the while searching for more robust forms of targeting that advertisers can use to reach the right audience.   One thing seems to be sure: Facebook is moving toward incorporating … Continue reading

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How to Run Like Incentive FB Campaigns, Part 2: Construction Tips

      Last month, I shared with everyone that the strategy of combining “Like Incentives” with advertising campaigns is a super-successful formula for acquiring a large number of fans – but only if things are planned and executed wisely!   Even if your brand is not one of the “known entities” or social media darlings (like Coca-Cola or Old … Continue reading

Posted in How-To | 3 Comments