Monthly Archives: October 2012

Key Issues to Consider When Using Page Post Ads

Page post ads allow advertisers the flexibility to create an ad out of any published content on a fan page.  With a larger format for links, videos, and photos, these ads can encourage much higher CTRs than other ad types. Additionally, page posts are sponsored stories carrying the voice of a friend and are enabled for both mobile and newsfeed … Continue reading

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What Facebook and Google Advertisers don’t know about each other

      Last week, Google reported they were making $100 million a day, primarily on 5.5 billion search impressions per day. That works out to about a $20 CPM, which is the same as a 2% CTR with a $1 CPC or a 4% CTR with a $.50 CPC.   Now, consider Facebook at a $.50 CPM and a … Continue reading

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Triple Play World Series Facebook Tactics

      (Editor’s note: Dan wrote this Friday, while the World Series was up for grabs. Congrats to the Tigers on a hard-fought battle…and, of course, to FBPPC’s hometown Giants. Dynasty, anyone?) The Detroit Tigers are in the World Series this year, playing the San Francisco Giants. Since the beginning of the fall classic, the  teams have used Facebook … Continue reading

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How to Make Creatives that Sparkle for the Season

      With the holiday season just around the corner, you want to be sure you’re ready for the possibility of increased traffic and conversions. Here are some tips for helping your creatives succeed through the hustle and bustle of the holiday advertising season.   Give your Facebook Page a holiday makeover. Take your Facebook holiday campaign one step … Continue reading

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Which Candidate is More FANtastic on Facebook?

      The normal American will likely weigh in on who won the various presidential debates, but as a Facebook advertiser, I find that who is winning online can be a lot more interesting.   Consider the two candidates’ Facebook pages and fans. While certainly Obama had been leveraging Facebook for a longer period of time since serving in … Continue reading

Posted in Advertising | 2 Comments

A Guide to Using Facebook’s Reports Tool

      Facebook does a great job of making ads and ad units easy to understand and purchase for small business owners. The Ads Manager takes what could be complicated processes to understand and simplifies them into a question-and-answer format. This, of course, also leads to oversimplification, which means a lot of powerful features and understanding lie outside the … Continue reading

Posted in Reports, UI | 1 Comment

Facebook company pages – missed ad opportunity?

      Today’s post is by Hillary Read, Marketing Manager at PPC Associates. As PPC Associates’ marketing manager, I’m one of the administrators of our company Facebook page. We don’t do a whole lot on there; we add daily blog posts, trade occasional comments with folks who have “liked” our page, and once in a while we communicate with … Continue reading

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What Conversion Tracking Can Tell You About Facebook’s and Google’s World Views

      Way back in 2011, Facebook offered conversion tracking for their PPC advertising. The tracking left much to be desired (for example, it gave 100% credit to view-through conversions!), but it was better than nothing. But within six months of unveiling their system, they pulled the plug. Today, if you want conversion tracking on Facebook, you need to … Continue reading

Posted in Opinion | 1 Comment