Monthly Archives: December 2012

Weighing desktop vs. mobile Facebook campaigns

Today’s post is by Stanna Johnson, online content writer and social media enthusiast. There is an awful lot of buzz around Facebook mobile and how this version of Facebook is better for advertisers looking to grow their brand. But for every person shouting “Tastes great!” there’s another shouting, “Less filling!” What we have going on within the advertising world now … Continue reading

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Consider These 3 Things Before Investing in FBX

Today’s post is by Rosetta’s Mike Pocci. If you’ve been following Facebook’s recent developments in the realm of direct-response advertising, you’ve probably heard of the Facebook Exchange (FBX). For the first time in Facebook’s history, the social media powerhouse is allowing advertisers to use third-party data to target its users (until now, targeting was restricted to Facebook’s own first-party data, … Continue reading

Posted in FBX | 2 Comments

Set Yourself up for Success on the Facebook Exchange

Since the public launch of the Facebook Exchange in fall 2012, advertisers have been lining up to get on one of the newest and most effective platforms in display. Virtually all of FBX’s approved partners have touted its performance, and story after story is reinforcing the effectiveness of this new channel.   Whether you’re a seasoned retargeting vet looking to … Continue reading

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Know Your Facebook Mobile Advertising Options

As many of you may already know, Facebook recently launched a new update to the Nearby feature for iOS and Android apps. The Nearby update has allowed Facebook to set foot into local search territory. In addition to informing you of where your friends have checked in, the new Nearby update will also show you nearby businesses you may be … Continue reading

Posted in Mobile | 1 Comment

Happy holidays from FBPPC!

If you’re reading this, on the afternoon of the Friday before Christmas, we know you’re loyal. And we appreciate it. We’ll be back on the 26th with more Facebook advertising news and views, but until then, have a wonderful, warm holiday. Safe travels and warm wishes!

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A holiday wish list from Facebook marketing’s finest

What have you done for us lately, Facebook? Oh, right. Plenty. Still, with the holidays upon us and a long way to go in putting all that data to optimal use, here’s a wish list from some of the most respected practitioners in the Facebook ads industry:   I’d ask Facebook to give us country-level reporting beyond the default 19 … Continue reading

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5 Facebook Ad Trends To Watch In 2013

What’s in store for Facebook Advertising in 2013? Recent Facebook news gives us a few clues as to what to expect, but we do know for certain that it will be constantly changing at a fast pace! Here are a few trends to watch:   The Development of Instagram Ads Since Facebook acquired Instagram in April, speculation and reports ran … Continue reading

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Instagram Monetization Still a Confused, Muddled Mess

As you well know, Facebook purchased Instagram last spring for $1 billion in cash and stock. That figure is probably a bit lower at the moment as the stock is worth a bit less, but let’s say it’s somewhere in the range of more hundreds of millions than most of us will ever see. And for those of us who … Continue reading

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