Monthly Archives: January 2013

The Psychology of Facebook Ads

Today’s post is by Hillary Read, Marketing Manager at PPC Associates. PPC Associates CEO David Rodnitzky has long posited that good ad copy appeals to one of these emotions: fear, vanity, greed, or exclusivity. You know, the old “two-day sale,” “best new [product],” “inventory running low – don’t miss out,” etc. That stuff is all over the SERPs, and there’s a reason for it: … Continue reading

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Facebook Conversions: One Step Back, Two Steps Forward

Conversion rates on Facebook can be low for a variety of reasons. To increase your rate of conversions, a two-stage conversion model can help you reach a much greater number of potential customers, capture their information, and then keep them engaged, usually with email nurturing, with the aim of converting them into a paying customer at a later time. The … Continue reading

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Facebook Exchange Ads: It’s not about you. It’s all about me.

Today’s post is by Christina Park, Director of Marketing at Triggit. On Facebook, I find most people, including myself, to be incredibly self-absorbed. The content that we’re drawn to are the posts, pictures, and comments that are most relevant to us. My next logical leap would be to think that this type of mentality would naturally extend itself to the ads we … Continue reading

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A guide to Facebook ad types

Today’s post is by Louise Steiner of Weave the Web Consulting. Since its IPO in May 2012, Facebook has been under continued pressure to demonstrate that it can turn ‘likes’ into $$$ and generate revenue for its’ shareholders. For Facebook, this translates into coming up with innovative ways of raising revenue from advertising; as a result, Facebook rolled out over a … Continue reading

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How-to: Use Google Analytics to Solve the Facebook ROI Mystery

Today’s post is by Hanapin Marketing‘s Sean Quadlin. As someone obsessed with making sure that my clients are getting an optimal return on investment, Facebook’s inability to track conversions has always baffled and annoyed me. It’s sort of like that person that you fell in love with exclusively online – the less information they give you, the less you should trust … Continue reading

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The Case for Third-Party Facebook Marketing Applications

For many marketers, one of the most challenging parts of managing Facebook ads is simply using the interface they have provided, which appears to be an attempt at making the entire process as slow and painful as possible. Where Facebook fails, others have picked up the slack and have created applications that can be used to help you speed up … Continue reading

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Graph Search + Open Graph = A New Possibility?

Many of us watched the Graph Search announcement from Facebook and, like me, were in awe of the indexing of billions of pieces of content that are now searchable. For me personally, this is a huge deal because I enjoy knowing what restaurants my friends have enjoyed lately, or what they have purchased recently. That makes a big difference to … Continue reading

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Graph Search Is for Advertisers

Bad news, Facebook users: I don’t think Graph Search is really for you. If anything, Graph Search is an attempt by Facebook to get more honest information about you, who you are, and what you’re interested in. Anytime Facebook creates a facility of this type, its secondary purpose appears to be enhancing the user experience. These changes, more and more, … Continue reading

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