Last week, Facebook had to admit that impression data was reported incorrectly. The good news is that reach was usually under-reported, so if anything you’ll notice a slight bump in your reach and impressions. Those of you who are data geeks may have also noticed that paid reach figures are weird, too, especially if you’re running promoted posts. (See below for paid, … Continue reading →

There’s been a great deal of discussion lately about the interplay between paid, owned, and earned media and the impact it has on Facebook marketing campaigns. In a November post, I addressed strategies for successful integrated social campaigns including a handful of key takeaways for marketers. I thought it might be interesting to follow up that article with some real-life … Continue reading →

As the weeks press on, we see Facebook investing more and more resources into ensuring that their mobile offering is one that will benefit both users and businesses. Just this past week, Bloomberg announced that Facebook will be launching a location-tracking application for Facebook users. Combine this with the new(ish) Facebook Nearby app, and you’ve got good reason to make … Continue reading →