You Wouldn’t Boost a Car; Why Boost a Post?

Duck

Last week, I was a conference where the keynote speaker droned on about how we should all be boosting posts. I’d call her a quack for this tip and a few other doozies. But back to boosted posts…

 

I’d boost posts about as often as I’d boost cars.

 

Vin

Or buy a phone from Boost Mobile– I have Verizon, by the way.

 

Boost Phone

Or sit in a booster seat at Denny’s.

 

Booster Seat

Because boosting posts is the CRACK of Facebook advertising.

It’s so easy to hit boost right from the timeline.

No need to target, and it drives a lot of engagement (if you don’t mind Pakistani likes).

Do you remember “promoted posts”– the earlier name of “boosted posts”?

This was the ValueJet who changed their name to AirTran.

shortcut

There’s no shortcut to properly targeting, unless you have so much money you can afford to waste it, or perhaps it’s not your money.

Good advertisers don’t boost posts.

In 60 minutes, you can learn to do it right.

And for $5 a day you can be a Facebook ninja.

Do you also hear people still advocating boosted posts?

Dennis Yu

About Dennis Yu

Dennis Yu is the Chief Technology Officer of Portage. He is an internationally recognized lecturer in Facebook marketing, having been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, and CBS Evening News. He is also an author at InsideFacebook and AllFacebook. Dennis has held leadership positions at Yahoo! and American Airlines. He studied Finance and Economics from Southern Methodist University and London School of Economics. Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you. You can contact him at dennis@portage.co, his blog, or on Facebook.
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2 Responses to You Wouldn’t Boost a Car; Why Boost a Post?

  1. Travis Wright says:

    Boosts are essentially worthless. Especially when you can target effectively through FBX and with other FB ad units.

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