Category Archives: Advertising

You’re about to lose the majority of your Partner Category targeting!

Better create your ads now or lose access to the majority of PC targets, unless you are connected enough to be able to make requests. Most people are not using partner category targeting because: -oCPM works so well– doing most of the heavy lifting. -They’ve gotten into content marketing, driven by multiple custom audience and content combos, so no need … Continue reading

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Serve Up 5x the Content with Facebook’s Updated Multi-Product Ads

Winning ads deliver the right message to the right audience at the right time. But what if you had the opportunity to offer up not just one message, but five? We know by now that competition in the News Feed is fierce. By Facebook’s own calculations, the platform could serve users anywhere from 1,500 to 15,000 posts any time they … Continue reading

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New Year: Time for New Offers

At the beginning of each new year, most people make some type of resolutions or goals about their health, or perhaps their financial habits. It’s become so common for people to do this, and subsequently fail, that it’s a popular punchline. However, the reason people keep setting new goals is a desire to improve. They want better health, so they … Continue reading

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Happy New Year from FBPPC!

Hi, readers, and happy 2015! Here’s hoping the upcoming 12 months are some of the best yet. We’ll be back tomorrow with more social advertising thought leadership…until then, may your coffee be strong and your gatherings merry.  

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Get to Know Facebook Business Manager

If you haven’t yet heard (and even if you have heard and haven’t gotten on the bandwagon yet), Facebook has launched their new Business Manager, and it’s awesome! Gone are the days of having to create a business page that was tied to your personal Facebook profile. Gone are the days of having clients see the email your Facebook account … Continue reading

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Happy holidays from FBPPC!

Hey, all…the FBPPC staff is putting its feet up and tossing back some egg nog for the next couple of days. We’ll see you on Monday, but in the meantime, have the safest and happiest of holidays!

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3 Essential Components of a Viable Holiday Facebook Ad Campaign

When garlands go up, sales usually go up as well. So let’s optimize what you’re doing, and reiterate some basic strategies that you should be using because if you don’t you’ll lose out on the obvious sales. Take a moment to go through the three components of what I consider to be the minimum amount of effort you should be putting … Continue reading

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A year ago I said Facebook ads are still a bargain. Now?

The days of ultra-cheap Facebook ads appear to be over. To what extent, and what does that mean for you? We’ll break it down. In 2013, our average CTRs on Facebook were up 95%, CPCs down 40%. Today, CTR is continuing to increase, largely because of mobile placement. And CPC is now up because of Q4 holiday bidding. Back in 2010¹, … Continue reading

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