No other online channel offers the granularity and demographic targeting that Facebook does. Whether you are just starting or have been placing ads on Facebook, these top reasons to get into Facebook PPC may spur ideas for new strategies. Great branding opportunities If you think about the number of branding tactics in the advertising world from billboards to TV to … Continue reading →

As one of the world’s most visited sites, Facebook continues to think of ways to profit from its popularity. From partnerships with social gaming companies to sponsored ads to paying fees to message celebrities on Facebook, the platform is always looking for ways to monetize traffic while still being able to meet the needs of its users. What’s the next … Continue reading →

At Kenshoo Social, we wanted to better understand the trials and tribulations of major advertisers (those spending $100,000/year or more on social media) to augment what we’ve learned from our own clients. We turned to Forrester Consulting and commissioned a study to shine some light on what drives success and failure in social media marketing. In this month’s post, I’m … Continue reading →

Working on digital ad campaigns on a regular basis, I am familiar with building safety nets and processes to reassure clients that – should a strategy fail – this, that, and the other solution will be quickly applied to turn the trend back toward an uptick. But, these things almost never happen. Digital advertising is very quantifiable and for most … Continue reading →

No blog today — we’re out enjoying some spring weather and the holiday weekend. See you tomorrow!

If there is one thing I’ve learned from advertising on Facebook, it is to never get too comfortable with the performance of my campaigns. As new advertisers invest their dollars in Facebook, and new products are released on the platform, your strategy must continue to evolve if you hope to stay competitive. Listed below are a few tests you may want … Continue reading →

Today’s post is by Heather Way of Parks Associates. Since its IPO in early 2012, Facebook has been laser-focused on its bottom line.  In a short timeframe, the social network ramped up its advertising business to increase profitability and maintain support among investors. Since then, the company has posted strong revenue growth spurred by new ad features and the extension of … Continue reading →