Category Archives: Advertising

How CTR, CPC, and EPC work to optimize Facebook ads

When advertising on Facebook, marketers will tell you to develop a system, and for good reason: it’s important to develop an awareness of how a traffic source behaves and get every bit of insight from your marketing spend as possible. No one system is perfect, but I will layout some information that may help to provide some guidance when it … Continue reading

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Make a Big Splash in a Small Pond with Facebook Ads

This month, I’m making the transition to focus full-time on Magnifyre, a boutique digital agency I started a year ago with my well-traveled and incredibly talented business partner. As the idea of a consistent paycheck is quickly fleeting, finding new customers who need digital marketing help quickly takes up real estate in the forefront of my mind. You are reading … Continue reading

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Are you taking full advantage of Audience Insights? 

Aside from being an important tool used to learn more about people who have already liked your page, it can also be used to help guide your future targeting initiatives. Below are my two favorite ways to use Audience Insights: 1. Get a better understanding of your custom audiences For ecommerce accounts, I like to look at the difference between … Continue reading

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Will Ello’s Stance on Social Advertising Hold Up?

Ello, the fledgling social network, is priding itself around one primary thing: it’s completely ad-free. Social advertising is so taboo to the network, they make frequent reference to their distaste throughout the site. Going to ello.co right now brings you to a page saying the site is beta-only. Scroll down below the fold, and you see this: Ad-free is mentioned almost … Continue reading

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A (good) picture is worth 1000 clicks

With the recent style change that gives consistency to the look of app and desktop ads, it’s more important than ever that ads stand out to quickly represent what they are for. The grabbing headline, clear call to action, and quick pitch ad text summary as important as ever before, but the user has to stop at your ad first … Continue reading

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Facebook advertising experts will meet the same fate as SEOs

My colleague, Dennis Yu, wrote this post, which inflamed SEO old-timers.  In a nutshell, he said that social marketing, content marketing, PR, inbound marketing, and SEO were essentially the same thing, if done properly.  After all, you’re producing great content and you want to get it distributed. I’m here to say that if you’re doing Facebook advertising, you need to adapt … Continue reading

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4 Ways Facebook Ads Can Enhance Your Sales Process

Anyone involved in sales knows that the landscape has always been a dynamic space, and advances in technology have made staying at the top of your game even more challenging. We are participating in a time where making the sale oftentimes requires a digital strategy – fortunately, Facebook ads give sales teams of any size an opportunity to incorporate a … Continue reading

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Why FB Advertisers Need to Communicate with Customer Service Teams

Communication between Marketing teams is so important to ensure common goals are being achieved, but sometimes there can be a disconnect between the advertising team and the social media customer service team. These two teams should work hand-in-hand when it comes to Facebook advertising. Many companies have a person or team dedicated to monitoring comments on social media. It’s important … Continue reading

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