Category Archives: Advertising

Is It Time to Restructure Your Account?

Facebook’s optimization capabilities are getting stronger, but as with any campaign, you need enough data to fuel your decisions. We had a client with an old structure that was overly segmented with really small daily budgets. They had a conversion goal of $30, but some of their ad sets had budgets of only $5-12… so if you do the math, … Continue reading

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How Much Should I Budget For My Facebook Ad Campaign?

How many times have you been faced with the question of how much to budget for your ad campaigns? Or maybe you’ve had to answer this for your clients. A lot of the time we’ll just take a random shot in the dark – or, even worse, tiptoe our way into spending enough money to actually collect reliable data. The … Continue reading

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5 Reasons Your Facebook Landing Page Gets Rejected

Problems with landing pages are the biggest reasons your Facebook ads get rejected during the approval process. A lot of users are all too familiar with Facebook’s long list of guidelines and rules, but not all of them realize that when their ads send users to a landing page, that landing page has to follow these rules and even has … Continue reading

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3 Ways to Make Your Ad Copy Pop

When you advertise on social media, you only have seconds to catch a potential customer’s attention, so you better do it right. Images may be the most attention-grabbing aspect of a Facebook ad initially, but the ad copy is what really gets the viewer to click. So here are a few tips to get your viewer to click – and … Continue reading

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Facebook’s new multi-product ads overwhelm advertisers – and users – with options

The average adult is said to make about 612 decisions a day all before lunch (that doesn’t include what to have for lunch), and Facebook is adding a few more! As the social company moves to slowly roll out new Product Ads to the masses, this ad unit has the potential to be a game-changer for the vast majority of brands today and not … Continue reading

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What do you really “like” on Facebook?

Look closely at the boosted post results here. 170 people liked the post. 78 clicked to read the article. This means that nearly 100 people clicked like on the post, but didn’t read it. Are they merely agreeing with the headline of the article? Or maybe they just like the person making the post or the page itself. We saw the … Continue reading

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71 video views but 1428 likes?

Impressions, ad spend, and interactions come in at different intervals. That’s why you can have CTR higher than 100% at times, as you’ve seen. Or sometimes an absurdly high CPM, such as $20 to serve 50 impressions. But in the case of this video, which comes a few minutes after the Golden State Warriors win at home over the Dallas … Continue reading

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Saved target audiences save you time

You used to need Power Editor to create and use a saved target audience. But now you can use them when boosting posts straight from your timeline – super convenient. And you can create saved audiences in any of the other three ad interfaces: timeline, Ads Manager, mobile Ads Manager, and Power Editor. A saved target audience lets you bucket a number … Continue reading

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