Category Archives: Advertising

4 Ways Facebook Ads Can Enhance Your Sales Process

Anyone involved in sales knows that the landscape has always been a dynamic space, and advances in technology have made staying at the top of your game even more challenging. We are participating in a time where making the sale oftentimes requires a digital strategy – fortunately, Facebook ads give sales teams of any size an opportunity to incorporate a … Continue reading

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Why FB Advertisers Need to Communicate with Customer Service Teams

Communication between Marketing teams is so important to ensure common goals are being achieved, but sometimes there can be a disconnect between the advertising team and the social media customer service team. These two teams should work hand-in-hand when it comes to Facebook advertising. Many companies have a person or team dedicated to monitoring comments on social media. It’s important … Continue reading

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Why Most Facebook-Oriented Software Companies Are Dying

PerfectAudience was bought by Marin and the others are privately worried that advertisers will go direct. Google killed WildFire and most of the app guys got bought or have gone under.   Social ROI is cross-channel, my friend. Thus, you can expect Facebook to integrate more tightly with marketing automation companies, which include general email providers, too.   Think of marketing automation not as fancy … Continue reading

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Happy 4th of July!

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3 Reasons To Refresh Ad Creative

Have your ads ever gotten lazy? Let’s say an ad has amazing performance for a couple weeks (or even months) and then, performance disappears. It still does okay, but traffic has slowed, and as a result, conversions and clicks have dropped. This is not a unique phenomenon for the Facebook Advertiser.  There are three basic arguments for refreshing ad copy … Continue reading

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How to Save Facebook’s RHS Ads

I cannot recall the last time I set up a Facebook right-hand side advert. It cannot have been that long ago, but already the memory has been vanquished by the statistical dominance of News Feed ads. The data is phenomenal; some research has suggested that click-through rates on News Feed adverts are up to 50x higher than that of right-hand … Continue reading

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Meet the New Facebook Advertising Interface (Psst – It’s Awesome)

Back on February 26th Facebook announced a self-proclaimed “Simpler Way to Organize and Optimize Campaigns on Facebook.” The main point of the update was to phase out the old structure composed of campaigns & ads in favor of a 3-tiered organization structure that looks like this: For the seasoned PPC professional, this system looks a lot like the structure utilized … Continue reading

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Bid performance on Facebook: oCPM v. CPA, revisited

I love the saying, “There aren’t any expert marketers, only experts in testing.” What worked yesterday in digital marketing may not perform today. This is especially true with Facebook as the advertising landscape sees huge changes from year to year. This is a point I always drive home to my clients. Test, analyze, and retest, and eventually you will end … Continue reading

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