In my last post, I discussed some of the truths and myths surrounding FBX. While many have been making some fairly lofty claims about using FBX and the success rates surrounding Facebook retargeting campaigns, our data shows that there are aspects of it that work wonderfully, while others leave a little to be desired. That is not to say that … Continue reading →

Facebook attracts a massive audience (over 1 billion people a month) throughout the day for extended, though not always undivided, periods of time. This gives advertisers of the Facebook Exchange (FBX) a great opportunity to connect with potential customers who have already visited their site, and a better chance that those prospects will interact with the ads and finally purchase. … Continue reading →

Today’s post is by Daniel Ho, Director of Marketing at Optimal. Earlier this week, Facebook announced that it will be extending its retargeting product, Facebook Exchange (FBX), into the News Feed, which expands the placement of these targeted ads beyond the network’s right-hand panel. Although this update is currently an “alpha test,” its upcoming release points towards a future with more powerful … Continue reading →

Today’s post is by Steve Palombo, Sr. Account Executive at Triggit. I often read and hear skepticism from industry pundits, conference attendees, and even potential clients regarding the viability of the format of Facebook Exchange, or the Marketplace ad. I’m asked, “What can Triggit possibly do within the confines of the Facebook ad unit? And how do you do it in … Continue reading →

The Facebook Exchange is a hot topic for every online marketer right now. Some jumped in with both feet, while others are opting to test the waters, or see how others fare. There have been some very bold statements made about how well one’s ads can perform via FBX, and, as marketers who have made use of it from the … Continue reading →