Category Archives: How-To

How-to Survive the Death of Likebaiting

One of my friends manages a Facebook account for a small survival supply online store. I asked him, “Have you noticed a decrease in your organic reach?” “Yeah,” he said. “We’re only hitting about a fifth of what we were before.” “Have you looked into advertising?” “I’d love to, but my client refuses to let me spend any money on … Continue reading

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How to create high CTR ads for Facebook

There are two main components to driving a successful Facebook marketing campaign. Those components are proper audience targeting and the right creative for your audience. By studying your company’s brand thoroughly, you can produce the right creative and copy for maximum impact on your target audience. To get to this point, there is a four-step process to completion. Step 1. … Continue reading

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What You Need to Know About Sharing

Sharing. Sharing is the number one most important aspect of social media. Why? Sharing supercedes ad budgets, algorithms, and anything the average social media manager is complaining about. Sharing is the reason that Apple doesn’t need a social media ninja-rockstar-pirate. Social media is a utility that connects the web. Great content that is sharable will be shared. Hypothetical Let’s pretend … Continue reading

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Properly Segment your Visitors for Facebook Exchange Retargeting

Retargeting is extremely effective at boomerang-ing lost visitors to your website to renew their interest in your products or services. But not every interested visitor who comes back is clamoring for the same kind of product, service, or information. Most companies change the information on their website, introduce new offers and promotions, and add or remove new products or services. … Continue reading

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Facebook Offers – What, How, and Why

Sometimes there are parts of Facebook Advertising that I forget exist. I focus on what is working and put off trying something new. Facebook Offers are one of those things! If you are familiar with Offer Extensions in Google AdWords, then you have a pretty good idea what is an Offer Claim in Facebook. For those of us who do … Continue reading

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The Worst Things to Expect When Launching a Facebook Ad Campaign

If you’re not an expert Facebook advertiser yet, you’ve got a lot to learn. You’ll get to engage your customers, do a lot of fun experimenting, and learn more about how to effectively use social CPC, but it’s worth a quick reality check. Like anything else, Facebook Advertising is a tool. And, like all tools, it can be hard to … Continue reading

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Use Custom Audiences to Create Highly Targeted AdWords Remarketing Campaigns

Remarketing is the ability to show specific ads to users based on their previous visits and actions on your site. This can be extremely effective as far as conversions and cost since you can use those previous visits and actions on your site to identify highly interested individuals.  But one way of identifying interested individuals, through Facebook Custom Audiences, is … Continue reading

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How to Survive Facebook Advertising As Best Practices Evolve

Facebook has made several huge changes in the last six months (check out these posts: 1 and 2). In October, objective-based ad buying was made available to the public, ad sets are being steamrolled out this month, and the ability to create ads from old ad types is going to be removed by April. While most of these new features aren’t … Continue reading

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