Category Archives: How-To

The Complete Faceboook Ads Checklist

Today, without a doubt, we can say that Facebook is one of the most effective ways of advertising. With over 1.3 active billion users worldwide, Facebook should arguably be incorporated by all advertisers. Alongside the growth in campaign numbers and budgets, the Facebook ad system has substantially improved in the past year, and it now offers its advertisers a wider … Continue reading

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The Reaching, Branding, and Selling Formula with Facebook Ads

Hello, FBPPCers! Today I am going to walk you through a targeting method that will allow you to reach an incredibly refined target group of prospects, ushering them through your sales funnel while making strides on your brand recognition. I’ve used this formula to deliver big results for a wide range of companies, and I want to share it with … Continue reading

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Why Don’t You Gamify Your Facebook Page?

Let’s start with a non-academic definition of gamification: “the process of using game mechanisms in non-game context.” In other words, we take typical elements from games (the ones we know have worked in the past) and apply them to different areas. Gamification is one of the most disruptive trends in the current Internet landscape, and numerous statistics show its unstoppable … Continue reading

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What is Second-Party Retargeting, and Why You Should Be Doing It?

Time and time again, we’ve heard that advertisers are tapping out on Search or PPC channels. So how can advertisers get access to fresh new leads? How can advertisers get new customers at cost-effective prices? As advertisers, you are typically limited to your own website visitors, a.k.a. 1st-party data. First-party data is information an advertiser collects about their prospects or … Continue reading

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How to Mine for Quality, Profitable Users on Facebook

I heard a telling question regarding Mobile App Install ads on Facebook at a recent trade show.  An advertiser perusing the booths asked a rep from a prominent PMD: “So do you just bid OCPM and let Facebook do the work?”  The PMD rep’s answer was dead-on: “Sometimes that’s where you start, then you begin to mine the gold.” That’s … Continue reading

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Facebook Advertising for Beginners: Create Your First Like Ad

Confession time: I am not an advertiser. I fill more of a traditional marketing position here at 3Q (look out for my next post entitled “explaining to your grandparents what ‘regular marketing for a digital marketing agency’ means.”) When I was given the opportunity to start running ads for the agency on Facebook, I looked forward to the training, but … Continue reading

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5 Things to Know If You Are New To Facebook Advertising

There are several things that I take for granted when working with Facebook Ads.  At this point, I consider them basic facts of the Facebook world that anyone who has worked with Facebook learns pretty quickly.  If you’re a Facebook fledgling, these five tips are for you! The Facebook learning curve is astronomical; and here are a few tips that … Continue reading

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Getting The Most From Your Product Feed

By now, you’ve no doubt heard the performance benefits of dynamic retargeting on FBX: up to 5X higher CTR and 2X higher ROI compared to static ads. While workarounds exist, a dynamic retargeting campaign consisting of thousands of products will generally require a product feed. Unlike a static campaign, which requires manual ad copy creation for your entire product catalog, … Continue reading

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