Category Archives: How-To

Add Personality to your Customer Engagement Campaign

In 2010, Gap launched a new expensive logo that was aimed at capturing the hearts of a younger, hipper crowd. However, just days after launch, the new logo set off an online backlash from consumers who criticized the decision to ditch the well-known logo. 2 days later, the shiny new logo was put back into its box, never to be … Continue reading

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How to structure Facebook accounts for products of differing value

Trying to put together an effective Facebook account structure is hard enough. Throw a ton of different products with various pricing into the mix, and you’ve got a nightmare on your hands. Luckily, we’ve figured out a strategy that works great! We took products from a client’s website and ran them to their retargeting group. If performance was strong, we ran the … Continue reading

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Facebook’s Conversion Tracking Pixel FAQ

There are few topics concerning Facebook Ads that evoke as many questions as Facebook’s conversion tracking pixel. There is often a lot of confusion and uncertainty centering around the conversion pixel for both new and experienced Facebook advertisers alike. Especially for those technologically un-savvy folk out there like myself, the pixel can seem like particularly daunting. The good news is … Continue reading

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The Return of the Boost Post

One of the most infamous tools in Facebook advertising is the Boost Post. This tool, which allows every page manager to promote his page in a few clicks, has, so far, brought bad results and a high amount of exposure, rather than quality and proper segmentation – (this explains why it is better to use the ads manager rather than … Continue reading

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Use Facebook’s New Reporting Features for Quick Optimizations

I was recently speaking with a friend in the industry and he asked, “Have you played around with Facebook’s new reporting features?” I am in the Facebook reports tab almost daily. There is no way that I would not notice changes or new features, right? But I had missed them, and I’m going to make sure you don’t miss them … Continue reading

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How to Seamlessly Combine Campaigns Across Platforms

How many social platforms have you advertised on? Advertisers have broken ground on nearly every major social network – Facebook, Twitter, LinkedIn, Instagram, and soon Snapchat. While more ad-friendly social networks offer us a chance to reach larger and more diverse user-bases, we have to remember that with greater platform choice, comes greater responsibility. While your overall messaging should remain … Continue reading

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How to Reel in Mobile Viewers With Facebook Video Ads

Online video, once primarily consumed on platforms like YouTube or Vimeo, is quickly becoming one of the most engaging types of content on Facebook. From May through July of this year, there has been a 50% increase in video views on Facebook, which makes perfect sense considering they now serve up over 1 billion video views each day. This comes … Continue reading

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3 Ways to Use Google Analytics To Assess Facebook

Conversion tracking is how we separate success from failure. While I would strongly recommend setting up conversion tracking through Facebook, I like to safeguard my own tracking through Google Analytics. If you aren’t using Google Analytics with Facebook, you should be! You may not have noticed, but the reporting in Facebook can be challenging to navigate. Below are the top … Continue reading

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