Category Archives: How-To

How to Seamlessly Combine Campaigns Across Platforms

How many social platforms have you advertised on? Advertisers have broken ground on nearly every major social network – Facebook, Twitter, LinkedIn, Instagram, and soon Snapchat. While more ad-friendly social networks offer us a chance to reach larger and more diverse user-bases, we have to remember that with greater platform choice, comes greater responsibility. While your overall messaging should remain … Continue reading

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How to Reel in Mobile Viewers With Facebook Video Ads

Online video, once primarily consumed on platforms like YouTube or Vimeo, is quickly becoming one of the most engaging types of content on Facebook. From May through July of this year, there has been a 50% increase in video views on Facebook, which makes perfect sense considering they now serve up over 1 billion video views each day. This comes … Continue reading

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3 Ways to Use Google Analytics To Assess Facebook

Conversion tracking is how we separate success from failure. While I would strongly recommend setting up conversion tracking through Facebook, I like to safeguard my own tracking through Google Analytics. If you aren’t using Google Analytics with Facebook, you should be! You may not have noticed, but the reporting in Facebook can be challenging to navigate. Below are the top … Continue reading

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The Key to Advanced Facebook Ad A/B Testing

When it comes to effectively managing Facebook ad campaigns, you must run A/B tests. An A/B test allows you to run two (or more) ads simultaneously to the same audience in real time to determine which one produces the best results. You can elect to test two very different ads against each other, or two ads that have just one … Continue reading

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Troubleshooting Facebook pixel tracking on a WordPress site

When I ran our first Facebook lead gen campaign, we had some problems with pixel tracking. If you’re getting a notification from Facebook similar to the one above, you’ll need to troubleshoot. Here’s how the process went for me. The first thing I did was turn to one of our experts. One of our social account managers, Alicia, recommended the … Continue reading

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Defining Your Customer Acquisition Funnel

I’ve written in the past about how you have to know your customers and, on this site, how to define personas for Facebook PPC success. That is the first step to any successful PPC effort. However, what do you do once you know who you’re after? The Customer Acquisition Funnel To understand the funnel you need to put yourself in … Continue reading

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How-To: Run a Facebook Lead-Gen Campaign

So it’s time to move beyond the simple ‘page likes’ campaign and get some traffic pointed to your lead form. How do you do it? The process (assuming you’re comfortable with the Facebook Advertising environment) is quite simple, and I’ll break it down for you. In Ads Manager, you’ll want to navigate first to “Conversion Tracking.” Here you’ll find the … Continue reading

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How To: Get Started With Custom Audiences

I have had several new-to-Facebook-advertising people approach me and ask, “What is the safest way to start advertising on Facebook?” While safe is an impossible feat, Custom Audiences are great for anyone starting out with Facebook and unsure of the different targeting options. The Basics Custom Audiences can be first created within the Audience tab of the Power Editor.  Custom … Continue reading

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