If you’ve been keeping up with the news lately, you might have noticed a few different posts about Unpublished Page Posts and all of the cool ways you can use them to enhance your Facebook marketing. One thing that I’ve had trouble tracking down, however, is a clear guide on how to actually make these posts. Today, I’m here to solve that … Continue reading →

Facebook likes are a huge deal. Companies and celebrities alike hoard them, trying to outdo the competition. Bully for those who do a great job of it. And bully for us advertisers who are sneaky/resourceful enough to bid on the likes of our competitors. Competitors have done the hard part (identifying people interested in a product and/or service), and now … Continue reading →

In my last post, I talked about why your business – if it’s got a good, gift-worthy product – should hop on the Facebook Gifts train. Today, I’ll talk about the images (and text) that’ll help those ads convert. Many of the best practices for Gifts are relatable to my previous post on images – just as with ads, you … Continue reading →

Today’s post is by David A. George, Chief Content Officer at Heyo. “Baby, if you were words on a page, you’d be what they call fine print.” We’ve all struck out with cheesy pickup lines – breaking the ice can be tough. Especially on Facebook. But you can breathe easy, because it’s actually a little easier than you might think. Let’s start … Continue reading →

There are a number of generic articles that tell you basic, broad-stroke techniques of how to write a stellar headline. I’m a fan of using data to back up my assumptions.  A key ingredient missing from these generic guides is whether or not this headline will resonate with your target audience. Facebook ads are a great, simple, low-cost way to … Continue reading →

Welcome back for part two of our holistic Facebook marketing and advertising series. (If you missed the first post, please check it out. We’ll wait for you.) Quick Recap (for those of you who still didn’t go read the last post): So in part 1, we built a content creation framework: Now we’ll show you how to use it to … Continue reading →