Category Archives: Mobile

What Do Facebook’s Earnings Mean for Marketers?

Facebook’s earnings for Q4 2013 blew away analysts’ expectations and skyrocketed the company stock more than 10%. Throughout their conference call, the Facebook executive team focused on mobile usage and mobile ad revenue as key drivers of growth. We can expect to see an array of enhancements to Facebook’s mobile offerings, including several standalone mobile apps, like the forthcoming Paper, … Continue reading

Posted in Mobile | Leave a comment

Facebook Getting Serious About Mobile

In the last couple of weeks, Facebook has been making some serious waves in the world of mobile. But how does that affect you as an advertiser? Let’s look at each story and what it means. Mobile App Ads Getting Video This news came straight from the Facebook Developer Blog and points out that mobile app ads will be able … Continue reading

Posted in Mobile, News and updates | Leave a comment

Is Twitter or Facebook Better Poised for Mobile Advertising Success?

It appears that everyone at Facebook and Twitter is claiming that their platform is better on mobile. Before their IPO, Twitter has been pumping numbers claiming that more than half of their revenue is from mobile ads. Facebook claims it’s going to be the same very soon, with 50% of their revenues coming from mobile. So, who’s better positioned to … Continue reading

Posted in Mobile | 1 Comment

Learn Why You’ll More Than “Like” Facebook’s Mobile Marketing Advances

Today’s post is by Jesse Pujji, CEO and co-founder of Ampush. Facebook has long claimed to be more than an online sphere in which to socialize and kill time. Recent changes to mobile Facebook Pages support this claim, proving just how useful the social network can be! Users now have easier access to the information and features they need to … Continue reading

Posted in Mobile | Leave a comment

Mobile app install ads – trends and insights

Today’s post is by Dayna Moon, head of marketing at AdParlor. July 10th marked the 5th year of Apple’s acclaimed App Store. There are currently more than 900,000 apps available – with downloads topping the 50-billion mark and showing zero signs of slowing down. Industry estimates range for 2013 range from 82 billion global app downloads to a more modest 56 billion, with … Continue reading

Posted in Mobile, Most Read | 1 Comment

Beginner’s guide to Facebook app ads

Today’s post is by Ryan Pitylak, CEO of Unique Influence. Recently I wrote about the immediate opportunity for savvy mobile app advertisers to generate serious ROI by advertising on Facebook. By following these steps, you’ll be able to replicate the success we have for our mobile app clients. Get set up on Facebook: – Integrate the Facebook SDK into your app. – Get … Continue reading

Posted in Apps, Mobile | 2 Comments

10 Ways to Get More From Mobile App Install Ads

A recent post by Todd Herrold laid out a nice guide for getting started with Facebook’s mobile app install ads. In today’s post, we will look at 10 ways to get more performance from these hot little ad units. Many of these tips speak to the creative itself, specifically the image you pair with your message. Facebook is largely a … Continue reading

Posted in Apps, Mobile | Leave a comment

Comprehensive Guide: Getting Started with Facebook’s Mobile App Install Ads

Global smartphone shipments will outpace feature phone shipments for the first time in 2013, according to a recent report by IDC, and smartphone penetration just recently surpassed feature phone penetration in the U.S., according to recent data from ComScore MobiLens. We know it from our own personal experience, and the data confirms it: smartphones are the future, and the future … Continue reading

Posted in Mobile | Leave a comment