Global smartphone shipments will outpace feature phone shipments for the first time in 2013, according to a recent report by IDC, and smartphone penetration just recently surpassed feature phone penetration in the U.S., according to recent data from ComScore MobiLens. We know it from our own personal experience, and the data confirms it: smartphones are the future, and the future … Continue reading →

Though mobile advertising has been on digital marketers’ collective radar for the last couple of years, few advertisers have robust mobile strategies, and even fewer can boast impressive mobile advertising results. If you’re like most digital marketers, you’ve largely kept your digital outreach focused on desktop. Many marketers are aware that though consumers are engaging heavily with their mobile devices, … Continue reading →

Today’s post is by Stanna Johnson, online content writer and social media enthusiast. There is an awful lot of buzz around Facebook mobile and how this version of Facebook is better for advertisers looking to grow their brand. But for every person shouting “Tastes great!” there’s another shouting, “Less filling!” What we have going on within the advertising world now … Continue reading →

As many of you may already know, Facebook recently launched a new update to the Nearby feature for iOS and Android apps. The Nearby update has allowed Facebook to set foot into local search territory. In addition to informing you of where your friends have checked in, the new Nearby update will also show you nearby businesses you may be … Continue reading →