Category Archives: Mobile

Get the Lowdown on Mobile App Install Ads

So you’re interested in learning more about Mobile App Install Ads? Great. There’s a lot to like about them. More clients (and presumably yours) are creating apps. There are over 1 million apps available in Apple’s App store alone. Additionally, if you’re trying to get in front of a Facebook user, your best best is going to be mobile anyway, … Continue reading

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Facebook: Cross-Device Tracking and Mobile Ad Domination

Facebook has recently announced that it would eliminate a major obstacle discouraging advertisers from transitioning to mobile devices: cross-device tracking. Advertisers will now be able to see what devices people use to view their ads, along with what device they used to take action as a result of viewing the ad. This addresses a major concern from advertisers who were … Continue reading

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Navigating Facebook’s Updated Mobile App Ad Units

To help advertisers better connect with their 654 million mobile monthly active users, Facebook recently rolled out updates to their mobile ad units. While the changes are subtle, understanding these nuances can make all the difference for advertisers looking to drive more efficient app installs and engagement. What’s changed? Most notably, mobile app ads now carry social context (e.g. Elise … Continue reading

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How to dial up spend and scale on a Mobile burst campaign

It’s no secret that Facebook is a breeding ground for inexpensive – and, in many cases, retainable – mobile app users. However, scaling on Facebook can be a challenge for a mobile app campaign, particularly if you need to do it quickly. A burst campaign on Facebook must be a well-orchestrated symphony of many moving parts. 1. Spend: So often … Continue reading

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3 Reasons to Stop Ignoring Facebook Mobile (and How to Get Cranking)

We’ve passed the “tipping point” for mobile. The adoption of mobile devices for everything online, from checking email to shopping, has compounded several times over the last 2 years and can’t be ignored anymore. If you aren’t taking advantage of mobile traffic on Facebook at this point, you’re missing out BIG time. As of January 29th, 2014 there are 945 … Continue reading

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What Do Facebook’s Earnings Mean for Marketers?

Facebook’s earnings for Q4 2013 blew away analysts’ expectations and skyrocketed the company stock more than 10%. Throughout their conference call, the Facebook executive team focused on mobile usage and mobile ad revenue as key drivers of growth. We can expect to see an array of enhancements to Facebook’s mobile offerings, including several standalone mobile apps, like the forthcoming Paper, … Continue reading

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Facebook Getting Serious About Mobile

In the last couple of weeks, Facebook has been making some serious waves in the world of mobile. But how does that affect you as an advertiser? Let’s look at each story and what it means. Mobile App Ads Getting Video This news came straight from the Facebook Developer Blog and points out that mobile app ads will be able … Continue reading

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Is Twitter or Facebook Better Poised for Mobile Advertising Success?

It appears that everyone at Facebook and Twitter is claiming that their platform is better on mobile. Before their IPO, Twitter has been pumping numbers claiming that more than half of their revenue is from mobile ads. Facebook claims it’s going to be the same very soon, with 50% of their revenues coming from mobile. So, who’s better positioned to … Continue reading

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