Category Archives: Most Read

Website Custom Audiences – Remarketing via Facebook Advertising

Facebook’s introduction of Custom Audiences of website visitors has helped advertisers generate remarketing lists to be used in the Facebook advertising system. Over the past year remarketing via third-party friendships (Facebook Exchange) has been the only remarketing option available on Facebook. But now the network allows you to create the remarketing via its advertising system, in a type of remarketing … Continue reading

Posted in Most Read, Targeting | 2 Comments

Performance Test: Facebook’s New Lookalike Audiences

At adMixt, we’re always eager to test out new Facebook products designed to improve our clients’ campaign performance. This week, Facebook gave us a long-awaited feature: the ability to create Lookalike Audiences from dynamic sources. We got to work setting up some tests and can share some early results. But first, let’s understand how the current Lookalike product works, and … Continue reading

Posted in Most Read, Targeting | 2 Comments

The Status Update Organic Reach Cut-Off and What It Means

Facebook consistently changes and adapts the News Feed algorithm (unofficially called EdgeRank). Recently, many Page Admins were leveraging Status Updates because of their unusually high Organic Reach (as compared to other content types). On Jan 21st, Facebook significantly reduced this exposure as they cut down Organic Reach of Status Updates by ~40%. The change was nearly immediate and was experienced … Continue reading

Posted in Most Read, News and updates | 1 Comment

Use Custom Audiences to Create Highly Targeted AdWords Remarketing Campaigns

Remarketing is the ability to show specific ads to users based on their previous visits and actions on your site. This can be extremely effective as far as conversions and cost since you can use those previous visits and actions on your site to identify highly interested individuals.  But one way of identifying interested individuals, through Facebook Custom Audiences, is … Continue reading

Posted in How-To, Most Read | Leave a comment

How to Survive Facebook Advertising As Best Practices Evolve

Facebook has made several huge changes in the last six months (check out these posts: 1 and 2). In October, objective-based ad buying was made available to the public, ad sets are being steamrolled out this month, and the ability to create ads from old ad types is going to be removed by April. While most of these new features aren’t … Continue reading

Posted in How-To, Most Read | 2 Comments

The Definitive Guide to EdgeRank

This is a post/study on what EdgeRank means and how to analyze Facebook Insights for growth on Facebook. This is the blog-format of the original whitepaper. You can download the original whitepaper/PDF here. Part I: What in the world is EdgeRank? You have probably heard the term “EdgeRank” before in relation to the Facebook News Feed. EdgeRank is basically what … Continue reading

Posted in How-To, Most Read | Leave a comment

Top 3 Things You Should Be Doing on FBX (and 3 Things to Stop Doing!)

As an alpha partner on FBX, we’ve built our business around learning the ins and outs of this incredibly efficient DR channel. We’ve helped clients across the globe drive record-breaking ROI from their FBX campaigns, and we’ve learned a lot along the way. Today, we’d like to share the top three things you should be doing (and what you should … Continue reading

Posted in FBX, Most Read | Leave a comment

What does Facebook’s new campaign structure mean for advertisers?

As many of you may know, Facebook will be rolling out a new campaign structure on March 4. This is not a voluntary opt-in; all current Facebook ads will be fitted in to this new model, but it does not appear that there will be an interruption to service. Here is a quick breakdown of the changes: Present Structure: Ads … Continue reading

Posted in Most Read, News and updates | Leave a comment