Loading ...Connect With Us
Download our 2013 Guide to Facebook Marketing
Category Archives: Most Read
How to Optimize for the News Feed: Facebook’s Oceanfront Property
I know it’s hard. You’re seeing great performance from right-hand side ads on Facebook. The ads are simple and effective, so why is everyone telling you to switch to the News Feed? In short, because even though change is disruptive, it’s also the way to improve and scale performance. The News Feed is the oceanfront real estate property for marketers … Continue reading
Posted in Most Read, News Feed Leave a comment
What Facebook’s New Ad Changes Mean for You
You may have seen the announcement today. But if you’re a pro Facebook advertiser (and if you read FBPPC, you likely are), in short, it won’t affect you. Facebook’s move to simplify the ad buying process is great for small business and those with simple goals. It’s not going to affect big brands and direct marketers, who need and use all the … Continue reading
Posted in Most Read, News and updates 2 Comments
Unpublished Page Posts: The Undisputed King for Off-Site Conversions
Today’s post is by Carmem Domingues , media analyst at Ampush. Off-site conversion on Facebook…. Where do I start? The world of Facebook advertising can be quite daunting with the myriad of options and possibilities at one’s fingertips. However, a good advertiser will know that each type of ad available serves a different purpose and performs better for certain verticals … Continue reading
Posted in Advertising, Most Read 6 Comments
News Feed retargeting – what we’ve learned
Today’s post is by Jonathan Lau , Content & Marketing Manager at AdRoll. Just last week, we rolled out retargeting in Facebook’s News Feed for a select group of 40 beta customers. Though the product is still in its early stages, we’re already seeing striking results. In fact, you could say that Page Post Link Ads (the official name for the … Continue reading
4 ways to deal with negative Facebook comments
Advertising capabilities on Facebook are becoming increasingly robust each month. Advertisers are seeing a plethora of inventory, ad units, and ad types emerge. With new marketing opportunities, advertisers continue to flock to Facebook to test new capabilities…however, with an increase in spend and visibility comes something else that is becoming increasingly scary to social media departments: negative comments. With negative … Continue reading
Ten Frequently Asked Facebook Exchange Questions
Today’s post is by Prachi Mishra, Marketing Associate at Triggit. Since the Facebook Exchange went live, we’ve been fielding questions from hundreds of the world’s largest e-commerce and travel advertisers. And while we’ve gotten nearly every question in the book when it comes to retargeting on Facebook, we’ve noticed that there were several that kept coming up. So we decided … Continue reading
Create Targeted Facebook Ads Using RapLeaf Data
Today’s post is by Ryan Pitylak, CEO of Unique Influence. Are you determined to master Facebook advertising? The key is learning all you can about your customers. This easy guide will show you how to create micro-targeted Facebook ads using a combination of Facebook’s Lookalike Feature and RapLeaf’s email data append service. Just follow these eight steps: 1. Export the email addresses … Continue reading
Posted in How-To, Most Read 2 Comments
Marketplace Ads Are Going Bye-Bye
Let me tell you, Facebook marketers – marketplace Facebook ads are going away. Those right-rail wonders that have sustained us for so long are going away for many obvious reasons, and once you start to think about it, it makes perfect sense – call it survival of the fittest. Let’s look at the signals. First of all, they should be gone by … Continue reading
