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Category Archives: News and updates
Coming to a Newsfeed Near You: FBX and Video
Over the past few years, the advertising landscape of Facebook has shifted pretty dramatically. Once confined to humble URL ads, featuring diminutive images and a pittance of text, we’re now able to take out Sponsored Story Ads, Mobile-only Page Post Ads, and more. It looks like they’re just getting started, however, as Facebook will soon be rolling out a few … Continue reading
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Facebook’s Newsfeed – Customized, Curated, and Highly Visual
One billion users are soon going to have customized newspapers, thanks to Facebook’s just-announced redesigned Newsfeed experience, which will also allow you to see all content from friends in chronological order. The presentation included many references to the newspaper analogy – and how a newspaper has sections and allows you a choice of what to look at. Previously, this had … Continue reading
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Facebook Gives Offers a Smart Makeover
This past fall, David Fischer said that friend-to-friend Facebook sharing drives ¾ percent of redemptions for offers. During the Q4 earnings call for Facebook, COO Sheryl Sandberg highlighted the fact that Facebook Offers have been claimed by 42 million unique users. Last week, when my friend from Facebook said offers were going to be big this spring, it was the … Continue reading
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Buy Tickets on Facebook? You Don’t Say
Today AllFacebook discovered that users in Israel and the Netherlands were able to include a “Buy Tickets” button that is native to the events set-up page. This step forward from Facebook shows yet another move towards the integration of not only making events social, but making the purchase of tickets to an event social. I mean, if I knew my … Continue reading
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What you need to know about Facebook’s Graph Search
For quite some time now, Facebook has generated buzz around building out a search engine feature within their platform, leaving people wondering how the social networking giant will successfully incorporate search and social. Speculations can be put to rest now because Facebook has officially revealed their new search engine feature: Graph Search. What is Graph Search, you ask? Here’s a … Continue reading
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What the Open Graph Apps Quality Change Could Mean for Ads
Open Graph Apps Update Details Last week, Facebook revamped the custom verb approval process for its Open Graph apps. In an effort to drive more engagement to apps, Open Graph stories will be better presented in news feed and on timeline. Custom actions that represent content consumption (such as “view”) will no longer be approved. Instead, apps must use built-in … Continue reading
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Facebook’s Depleted Trust Fund
The story was almost so sensational as to be straight out of a Fox News report. “Facebook Accused of Click Fraud!” the headlines roared. The Internet let out an audible gasp. And then we read the actual story and saw that there wasn’t much more than just that: an accusation that wasn’t even leveled at Facebook. One … Continue reading
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