Category Archives: News and updates

Happy Thanksgiving!

We’re taking a brief break on Friday, but we’ll be back with more social advertising news on Monday! Have a happy holiday!

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Affiliate Advertising on Facebook: A thing of the past?

Take a look at the right-hand-side ad column on Facebook these days, and you’re likely going to see far less of those “Lose weight – Click here” and “Earn Thousands from Home” ads. In the past, that area of Real Estate was prime soil for affiliate marketers – advertisers running offers for third parties, without a straight line to the … Continue reading

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Facebook Ads for the Holidays: 7 Rock-Solid Best Practices

Not sure how to spend your marketing budget this holiday season? Don’t worry, I’ve got you covered. Get the highest return on your holiday investment by using your Facebook Ad dollars wisely. With holiday spending expected to increase by 16.6% this year, a well-planned strategy will put you in the best position to compete. Get started early Marin recently conducted … Continue reading

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What Election Day Tells Us About Social Media

Although 11/4 was not a holiday, we saw increased engagement across the major social media platforms because of #ElectionDay! In the last 4 years, the percentage of people following politics on social media has skyrocketed to 21%. To honor this, I took a deep dive into some of the most recent research done by the Pew Research Center in relation … Continue reading

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Best Posts of October 2014

Want to catch up on all the great stories we’ve covered this October? Here’s your one-stop shop for all the important social network news from FBPPC this month! We had two fantastic posts from our guest poster Juliana Nicholson. The first, entitled Seamlessly Combine Campaigns Across Platforms, is the perfect resource to make sure your Facebook, Twitter, LinkedIn, Instagram, etc., are in … Continue reading

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New Updated Facebook Account Structure

Have you seen the new ad campaign structure on any of your Facebook campaigns?  Back in March, Facebook made major changes to its campaign structure. Today, Facebook announced that audiences, bidding, and placement will be housed within the ad set level. Previously, these were found within the ad level. The purpose of this change is to ensure advertisers are using best practices. … Continue reading

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Facebook Local Awareness Ads – All About Location

Facebook has recently announced the coming addition of Local Awareness Ads. This new ad unit, to be rolled out to all users in the coming weeks, will allow SMBs to target ads to specific locations around their business. The first question that crossed my mind was – How is this different from using the location features in Facebook’s existing ad … Continue reading

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Social Experts Weigh in on Atlas

Atlas has been officially announced, and according to 3Q’s own Dave Yoo, it represents a significant step for Facebook Advertising: Atlas’ “people-first” marketing approach stays aligned with Facebook’s “audience-first” driven advertising platform, which can be seen as a subtle yet significant paradigm shift in how digital marketing is executed. Even Google is moving away from the keyword and pushing more … Continue reading

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