Category Archives: News and updates

Facebook Earnings: Mobile Growth Now, More on the Way

In anticipation of Facebook’s Wednesday quarterly earnings call, we did a quick “check-in” to gauge account performance across a variety of advertiser objectives and verticals. The story is clear: we have yet to realize the full potential of mobile, and as Facebook continues to release advanced targeting features, we can expect continued market interest and growth in ad revenue in the … Continue reading

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Weekly Facebook Advertising News Roundup – April 18, 2014

Game of Thrones is back, and it can teach us a lot about Facebook advertising! Facebook is introducing an opt-in “nearby friends” feature, which will tall you when you’re nearby friends so you can get in touch with them. They’re also testing a “popular places in your area” module. Facebook is promoting publishers with “get interesting news” in the news … Continue reading

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Weekly Facebook Advertising News Roundup – April 11, 2014

The FTC approved Facebook’s deal with WhatsApp, but warned that they had to respect a few things about user data, in addition to allow users a way to opt out of any future changes. Facebook is shuttering the messaging functionality in it’s regular app, forcing users to message via the dedicated app. Perhaps this will lead to a new advertising … Continue reading

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Weekly Facebook Advertising News Roundup – April 4, 2014

Opening day for the MLB was huge on Facebook. The Yankees and the Dodgers have added most likes in the last 7 days, even though nobody likes those teams in real life (why yes, I am a Giants fan, why do you ask?). Wu-Tang Clan announced a new album, of which there will be one official copy made. They gained … Continue reading

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Weekly Facebook Advertising News Roundup – March 28, 2014

Facebook bought Oculus VR for a whopping $2b. They’ve been developing a  virtual reality headset for some time. Facebook expanded lookalike audiences to include website visitors, mobile app users, and fans. Facebook is also working on Mobile Analytics, a feature that would potentially cut out independent companies already offering the service. It’s a good idea to examine your ad objectives to determine … Continue reading

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Weekly Facebook Advertising News Roundup – March 21, 2014

Facebook is currently testing more call-to-action buttons for advertisers to play with. They’re also currently testing a unified interface for Facebook pages and advertising campaigns. Facebook redesigned Events pages this week. Make sure you’re testing your dynamic ads. Facebook is going to account for just over 20% of the global mobile ad market in 2014. Advertisers will no longer be … Continue reading

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The Status Update Organic Reach Cut-Off and What It Means

Facebook consistently changes and adapts the News Feed algorithm (unofficially called EdgeRank). Recently, many Page Admins were leveraging Status Updates because of their unusually high Organic Reach (as compared to other content types). On Jan 21st, Facebook significantly reduced this exposure as they cut down Organic Reach of Status Updates by ~40%. The change was nearly immediate and was experienced … Continue reading

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Weekly Facebook Advertising News Roundup – March 7, 2014

A redesign is looming! Facebook is planning to redesign the desktop newsfeed to look more like the mobile newsfeed. Queue a barrage of hate mail from users who still wish Facebook was college only.   Privacy groups are filing complaints against Facebook for their acquisition of WhatsApp. WhatsApp doesn’t store user data, while Facebook most certainly does. If you’re curious … Continue reading

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