Category Archives: News and updates

Weekly Facebook Advertising News Roundup – May 16, 2014

Facebook is currently testing several new features. The first (borrowed from Foursquare): context cards! The second is advertising shortcuts directly on the newsfeed. There’s been a new patent filed, by Facebook, for a smart phone. The rumor mill continues to buzz. The poke app and the camera app has been officially retired. News Feed Ads are not your average ad unit, … Continue reading

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What Will Audience Network Do for Advertisers?

Mobile has been on the minds of advertisers throughout the paid search sphere for years.  It is only the natural progression that the promotion of Mobile Apps has gained popularity as an important tool for advertising.  As other channels start to focus on Mobile App advertisements, Facebook introduces Audience Networks as their answer to the craze. Let’s Talk Basics: What … Continue reading

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Weekly Facebook Advertising News Roundup – May 9, 2014

Premium video ads are on the way! Facebook has inked a deal with NBC to run premium video ads to feature 3 television shows. Inside Facebook gives tips on what to do to manage the decline of Facebook’s organic reach. There have been upgrades announced for Facebook’s reporting on video performance. Marketers will soon be able to view data on video … Continue reading

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Facebook PPC Tips from HeroConf 2014                 

During HeroConf 2014 in Austin, TX, I moderated a fantastic session titled “PPC For Facebook: What’s Not To Like”. The session featured John Lee of Clix Marketing and Ian Mackie of PointIt, Inc. and they both did a fantastic job of explaining how to use Facebook PPC for business success. The Facts First, they shared some statistics that blew me … Continue reading

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Weekly Facebook Advertising News Roundup – May 2, 2014

The big news in Facebook advertising this week is the launch of the new Audience Network! This is going to be huge for marketers going forward. CNBC has named Mark Zuckerberg as the 8th most impactful person in business since the inception of CNBC in 1989. Mobile continues to be an important force for Facebook, as a new report has shown that 24% … Continue reading

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Weekly Facebook Advertising News Roundup – April 25, 2014

3Q Digital offered a preview of Facebook’s earnings based on data collected from clients. David Ebersman, the current CFO of Facebook, has announced that he will be stepping down from the position on June 1. Moves, a fitness activity diary company, has been acquired by Facebook. 53% is a majority, and that’s precisely the ratio of social logins to Facebook … Continue reading

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Facebook Earnings: Mobile Growth Now, More on the Way

In anticipation of Facebook’s Wednesday quarterly earnings call, we did a quick “check-in” to gauge account performance across a variety of advertiser objectives and verticals. The story is clear: we have yet to realize the full potential of mobile, and as Facebook continues to release advanced targeting features, we can expect continued market interest and growth in ad revenue in the … Continue reading

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Weekly Facebook Advertising News Roundup – April 18, 2014

Game of Thrones is back, and it can teach us a lot about Facebook advertising! Facebook is introducing an opt-in “nearby friends” feature, which will tall you when you’re nearby friends so you can get in touch with them. They’re also testing a “popular places in your area” module. Facebook is promoting publishers with “get interesting news” in the news … Continue reading

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