Category Archives: News and updates

New Updated Facebook Account Structure

Have you seen the new ad campaign structure on any of your Facebook campaigns?  Back in March, Facebook made major changes to its campaign structure. Today, Facebook announced that audiences, bidding, and placement will be housed within the ad set level. Previously, these were found within the ad level. The purpose of this change is to ensure advertisers are using best practices. … Continue reading

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Facebook Local Awareness Ads – All About Location

Facebook has recently announced the coming addition of Local Awareness Ads. This new ad unit, to be rolled out to all users in the coming weeks, will allow SMBs to target ads to specific locations around their business. The first question that crossed my mind was – How is this different from using the location features in Facebook’s existing ad … Continue reading

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Social Experts Weigh in on Atlas

Atlas has been officially announced, and according to 3Q’s own Dave Yoo, it represents a significant step for Facebook Advertising: Atlas’ “people-first” marketing approach stays aligned with Facebook’s “audience-first” driven advertising platform, which can be seen as a subtle yet significant paradigm shift in how digital marketing is executed. Even Google is moving away from the keyword and pushing more … Continue reading

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Social News Roundup September 26, 2014

There’s been a lot of important news this week surrounding all things social advertising. Rumblings about Atlas are the biggest social news this week. Just in case you missed it: Facebook’s launch of the platform to compete with Google is likely to come very soon. In other Facebook news: use of the dedicated messenger app is on the rise and people buying … Continue reading

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Facebook Updates You Need to Know

Nothing on Facebook stays the same very long. Every Facebook advertiser knows that the ad platform is constantly changing. There was just recently a wave of new changes that affects several aspects of the ad creation/management process. Read on for the top three updates for September. Power Editor updates Each Facebook advertiser has a different preference on whether to create … Continue reading

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Open the Floodgates! FBPPC is Now All About Social

3Q Digital is excited to announce that we’re broadening the scope of the blog here at FBPPC.com. As of today, we’ll be running posts about all types of social advertising. If you’re running – or planning – campaigns on Twitter, Pinterest, Reddit, Instagram, or any other social platform, we want to hear about it! Drop us a line at info@3qdigital.com … Continue reading

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What the Resurgence of Surge tells us about Facebook’s Influence

Can you feel your heart palpitating? That’s right, Surge is back thanks to fans on social media. Some backstory for those of you who have not felt the blessing of the citrus soda juggernaut: Surge was a heavily caffeinated soda of middling popularity that Coca-Cola introduced in 1997 and killed off in 2003 due to dwindling sales. It was a … Continue reading

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Facebook’s Click-Bait Crackdown: It’s About Time

In August, Facebook announced via a blog post that it would be making changes to users’ News Feeds, specifically looking at “click bait” articles. We’ve all seen them: “This child only ordered a coffee, but you’ll never believe what happened next,” along with a non-descript photo. Articles like these are seemingly all over the web – they deliver high traffic, … Continue reading

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