I’ve grown tired of the “Content is King” phrase that gets thrown around more than meaningless economic buzzwords at a political rally. It should be, by now, a well-known fact that your content is what makes or breaks the presence of your business on the Internet. Reducing it to a buzzword takes away from the actual importance of the content … Continue reading →

A recent Vanity Fair article ballyhooed “the largely unnoticed shift in Facebook strategy: new content, new algorithms, and new alliances, combined to power a marketing model that could have the rest of the world scrambling to catch up.” While certainly a bit hyperbolic, the article did piece together several Facebook strategies that are collectively creating truly superior targeting opportunities online: … Continue reading →

Today’s post is by Hunter Young, Assistant Vice President, Digital Channel, at BB&T. Yea, I said it. You can pull all the demographic targeting data you’d like. Hyper-analyze it, reconfigure it, re-adjust your creative and ad copy to match up with that super analysis, and optimize until you have an unhealthy disdain for the word “optimize.” You can try the image … Continue reading →

      Remember, a time before Facebook, when you would sit with your parents at holidays and they would recount the news from your hometown and all the people you were friends with growing up? You’d sit around drinking some coffee with your mom or dad, and they’d say, “Did you hear that Aaron Smith is now married and … Continue reading →

Bad news, Facebook users: I don’t think Graph Search is really for you. If anything, Graph Search is an attempt by Facebook to get more honest information about you, who you are, and what you’re interested in. Anytime Facebook creates a facility of this type, its secondary purpose appears to be enhancing the user experience. These changes, more and more, … Continue reading →

What have you done for us lately, Facebook? Oh, right. Plenty. Still, with the holidays upon us and a long way to go in putting all that data to optimal use, here’s a wish list from some of the most respected practitioners in the Facebook ads industry:   I’d ask Facebook to give us country-level reporting beyond the default 19 … Continue reading →