Category Archives: Opinion

A Facebook Ad’s Role in Inbound Marketing

After this year’s INBOUND conference, I really started thinking about where Facebook advertising could fit into the inbound marketing picture. On one hand, Facebook ads are generally used to push users into your funnel, whereas most inbound marketing tactics are focused on drawing people into your website by offering valuable content first. There are a number of synergies that can … Continue reading

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Facebook’s Edge in Using Identity in Digital Marketing

Fragmentation of device usage and media consumption means marketers can no longer rely on traditional marketing funnels and communication strategies that hinge on mass messaging. As marketers move to more diverse media channels, how can they target their messaging, measure response, and react to consumer feedback? Although Cookies have been used for tackling this attribution question in the past, User … Continue reading

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3 Sorely Needed Facebook Ad Improvements

Don’t take this the wrong way: Facebook is a wonderful advertising platform. The costs can be low and the reach can be great, especially when you know what you’re doing. So please, Zuckerberg, don’t be mad at us when we say that there are things that… could use some improvement. We reached out to some of our experts to ask what … Continue reading

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Is Facebook Getting A Bad Rap on Organic Reach?

If you’ve been paying attention over the last few months, you’ve probably come across articles that could have been written by Chicken Little. With titles like “Brands’ Organic Facebook Reach Has Crashed Since October: Study” (that one’s from Ogilvy) or “Facebook Organic Reach Rapidly Approaching Zero” (that one is from WordStream), you might be led to believe that Facebook has … Continue reading

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Why Facebook Advertising is not all about generating sales

At Tiger Pistol, we believe success is achieved when our small business customers can say that their social presence is not only sorted, but a strength that is helping grow their business. We often have customers approach us knowing they need to be on social (‘everyone else is doing it’), but not truly understanding the value it can bring.  So … Continue reading

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Why Facebook Advertising is for your Small Business

Advertising can be a two-edged sword for a small business, helping you break into a larger market while also cutting into your profits. The old adage says you have to spend money to make money, but where exactly should you spend money to get the largest return on your investment? Facebook may be the answer, even for small to medium … Continue reading

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Key Predictions for the Facebook Audience Network

A few short weeks ago, Facebook unveiled its newest form of monetization at the annual F8 conference called the Facebook Audience Network. Now that Facebook is a publicly traded company, there’s more pressure than ever for them to continue pushing the boundaries on monetization. In 2013 when Facebook released mobile News Feed ads, its revenue exploded; it doubled almost overnight. … Continue reading

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What Can Game of Thrones Teach us About Social Media?

If you are a fan or watch the highly acclaimed HBO series #GameofThrones and dabble in the social media landscape, then you undoubtedly have seen several of the parodies recently created, including this latest video from Hootsuite showcasing the different kingdoms and their rise to power. Whatever your kingdom (or social channel), there are a bunch of #GOT-themed tenets that hold … Continue reading

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