Category Archives: Opinion

Understanding Social Data Puts You Leagues Ahead of Competition

Facebook is constantly innovating their advertising offering by leaning on both internal resources and external marketing partners to build innovative solutions. The mission of their products for the most part has remained and will remain the same: the right message to the right person at the right time. In comparison to Google and Twitter, Facebook has advantages through logged-in identity … Continue reading

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Build a Facebook page the smart way: from scratch

You’ll read many, many blogs on running a successful Facebook page written by those who’ve been there and done it. But how many people fail to get past the first hurdle when creating a new page? Every great Facebook page needs a great start, and often those who cannot get off to the right start with it fail to see … Continue reading

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What’s ahead for social media’s great divide in 2015?

It is undeniable that the social landscape is evolving at an incredibly high rate, and each platform is after the same goal: user attention. Without active users, it’s hard to call the platforms social, and even though they have huge amounts of user data, the best data will be the most recent. Interests change. People move to new cities. Users … Continue reading

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10 Ways Social Media Helps Your SEO

There’s been some debate as to whether social media contributes to an SEO strategy or not. Some argue that social media has no effect while others argue that there is an effect, however indirect it may be. What seems to be clear, though, is that social media rarely discredits or devalues SEO. That being said, I’ve listed below some ways … Continue reading

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Experts offer rebuttal to Snapchat CEO’s Facebook-is-doomed prediction

Recently, Snapchat CEO Evan Spiegel made headlines when the Sony hack dug up his emailed assertion (from over a year ago) that Facebook advertising revenues will shrivel up and die if start-up funding wanes. We asked a few Facebook advertising experts what they thought of this theory. You can guess that they all disagreed, and you’d be right…but here’s exactly why … Continue reading

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Social Advertising Holiday Wishlist

The holidays are here, and we’ve got a habit of asking for (and maybe getting one or two) new ad features at the end of the year. Here are our social advertising wishes for the new year — so listen up Facebook, Twitter, and LinkedIn; we’ve got wishes courtesy of Dayna Moon and the social team at 3Q Digital! First up, … Continue reading

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Why the growth of programmatic is more rapid than you think

It might not come as a surprise that more and more marketers are embracing programmatic marketing. Programmatic advertising has been growing for years now, and there’s no sign of a slowdown. Indeed, recent forecasts from eMarketer,Forrester, and BI Intelligence all point to significant growth for the industry in the years ahead. What’s far more surprising is just how rapidly programmatic is growing. The Programmatic … Continue reading

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How and Why to Edit the Comments on Your Facebook Ads

I think most of us can agree that page post ads are great. One of my favorite aspects is that people can comment on, like, and even share page post ads.   Because they pretend to be real posts, people are tricked into interacting organically with these ads. Every additional ‘like’ and comment can give credibility as well as momentum. When … Continue reading

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