Category Archives: Opinion

Why Facebook Advertising is not all about generating sales

At Tiger Pistol, we believe success is achieved when our small business customers can say that their social presence is not only sorted, but a strength that is helping grow their business. We often have customers approach us knowing they need to be on social (‘everyone else is doing it’), but not truly understanding the value it can bring.  So … Continue reading

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Why Facebook Advertising is for your Small Business

Advertising can be a two-edged sword for a small business, helping you break into a larger market while also cutting into your profits. The old adage says you have to spend money to make money, but where exactly should you spend money to get the largest return on your investment? Facebook may be the answer, even for small to medium … Continue reading

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Key Predictions for the Facebook Audience Network

A few short weeks ago, Facebook unveiled its newest form of monetization at the annual F8 conference called the Facebook Audience Network. Now that Facebook is a publicly traded company, there’s more pressure than ever for them to continue pushing the boundaries on monetization. In 2013 when Facebook released mobile News Feed ads, its revenue exploded; it doubled almost overnight. … Continue reading

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What Can Game of Thrones Teach us About Social Media?

If you are a fan or watch the highly acclaimed HBO series #GameofThrones and dabble in the social media landscape, then you undoubtedly have seen several of the parodies recently created, including this latest video from Hootsuite showcasing the different kingdoms and their rise to power. Whatever your kingdom (or social channel), there are a bunch of #GOT-themed tenets that hold … Continue reading

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Who are your likes, really?

By now you have probably seen the “Facebook Fraud” video from Veritasium that blasts Facebook for selling fake likes. You have probably also seen Jon Loomer’s great response on his blog. Vertasium does make some valid points and if you repeat his steps, you will get the same results with fake likes and low engagement. Targeting is the path to … Continue reading

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Social Media Marketing: Why You Should Bring It In-House

Should you bring your social media marketing in-house?  A growing number of marketers are making the transition from using an external agency for social media marketing to managing it in-house.  GM, among others, recently announced that it is bringing its social media data in-house, signaling that brands are placing a higher value on ownership of their social marketing strategy. There … Continue reading

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Facebook and Shutterstock: The Pros and Cons

Within recent months, Facebook released a long awaited feature; an on-site stock library available to advertisers. The partnership with Shutterstock offers access to a huge library of high quality photos, which comes with many pros and some cons. Consider these before making an image strategy decision for your company or clients. Pros: FREE access to 25M high-resolution, high-quality photos. Access … Continue reading

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Have you been thinking of Facebook Ads only in terms of sales? Stop!

Sure, Facebook ads are awesome for advertising a sale, promotion, or campaign for your ecommerce store, or ‘selling’ free-trials to a highly-targeted market, but what about re-thinking Facebook Ads entirely? What if you, instead, think of them as lead-capture tools? Fact: Clicking on an ad on a social site is usually the first step towards a sale rather than the … Continue reading

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