Category Archives: Opinion

What Can Game of Thrones Teach us About Social Media?

If you are a fan or watch the highly acclaimed HBO series #GameofThrones and dabble in the social media landscape, then you undoubtedly have seen several of the parodies recently created, including this latest video from Hootsuite showcasing the different kingdoms and their rise to power. Whatever your kingdom (or social channel), there are a bunch of #GOT-themed tenets that hold … Continue reading

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Who are your likes, really?

By now you have probably seen the “Facebook Fraud” video from Veritasium that blasts Facebook for selling fake likes. You have probably also seen Jon Loomer’s great response on his blog. Vertasium does make some valid points and if you repeat his steps, you will get the same results with fake likes and low engagement. Targeting is the path to … Continue reading

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Social Media Marketing: Why You Should Bring It In-House

Should you bring your social media marketing in-house?  A growing number of marketers are making the transition from using an external agency for social media marketing to managing it in-house.  GM, among others, recently announced that it is bringing its social media data in-house, signaling that brands are placing a higher value on ownership of their social marketing strategy. There … Continue reading

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Facebook and Shutterstock: The Pros and Cons

Within recent months, Facebook released a long awaited feature; an on-site stock library available to advertisers. The partnership with Shutterstock offers access to a huge library of high quality photos, which comes with many pros and some cons. Consider these before making an image strategy decision for your company or clients. Pros: FREE access to 25M high-resolution, high-quality photos. Access … Continue reading

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Have you been thinking of Facebook Ads only in terms of sales? Stop!

Sure, Facebook ads are awesome for advertising a sale, promotion, or campaign for your ecommerce store, or ‘selling’ free-trials to a highly-targeted market, but what about re-thinking Facebook Ads entirely? What if you, instead, think of them as lead-capture tools? Fact: Clicking on an ad on a social site is usually the first step towards a sale rather than the … Continue reading

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Facebook’s new CPA bidding technique: there’s a big catch

Facebook continues to go through major changes in the way advertisers can bid on traffic. The introduction of CPA-based bidding marks a true alignment between Facebook and advertising, because at the end of the day, most advertisers don’t want to absorb the risk of CPC or oCPM bidding. The reason CPC and oCPM bidding methods are risky is that the … Continue reading

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Facebook Video Ads – The Next Big Thing in 2014

As we say goodbye to 2013, it’s time to shift gears and start thinking about how Facebook-post New Year-can help promote your brand. Marketers have some key developments to be particularly excited about in 2014. I personally am very excited for Facebook’s long anticipated launch of auto-play video ads in user’s News Feeds. Starting early 2014, Facebook plans to begin … Continue reading

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Facebook Advertising in 2014: What’s on the Horizon?

2013 has been great for Facebook. This past year, the social network introduced its powerful Graph Search capability as well as a redesigned News Feed, greatly simplified its ad offerings, and made huge inroads into mobile advertising. Facebook also acquired Instagram, which in turn rolled out Sponsored Photos and Videos, which should pay great dividends in the future. As we … Continue reading

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