Category Archives: Opinion

Social context in an ad: what is it actually worth?

There are many advantages to running ads on Facebook, and one of the more obvious ones is the social context that is displayed on ads. When someone sees an ad from a brand that their friend on Facebook has liked, the ad will have social content, like the example below: I have always wondered how much of an impact the … Continue reading

Posted in Opinion | Leave a comment

What Boston’s Epic Blizzards Taught Me about Social Marketing

As someone who was born and raised in upstate NY, I always thought I knew what it meant to endure a snowy winter. But this year in Boston has put my previous street cred to shame. This February alone, the city has accumulated over 60 inches of snow—that’s more than the total seasonal snowfall we have received in over 75% … Continue reading

Posted in Opinion | Leave a comment

Facebook vs. LinkedIn B2B Smackdown

The other day I was listening to a webinar being presented by LinkedIn Marketing Solutions where they were making the case for utilizing LinkedIn. Just in case you haven’t read them yet, there is a great series of posts on LinkedIn on the FBPPC blog here. They shared some impressive statistics and insights around LinkedIn and their audience, some of … Continue reading

Posted in Linkedin, Opinion | 1 Comment

Understanding Social Data Puts You Leagues Ahead of Competition

Facebook is constantly innovating their advertising offering by leaning on both internal resources and external marketing partners to build innovative solutions. The mission of their products for the most part has remained and will remain the same: the right message to the right person at the right time. In comparison to Google and Twitter, Facebook has advantages through logged-in identity … Continue reading

Posted in Opinion | Leave a comment

Build a Facebook page the smart way: from scratch

You’ll read many, many blogs on running a successful Facebook page written by those who’ve been there and done it. But how many people fail to get past the first hurdle when creating a new page? Every great Facebook page needs a great start, and often those who cannot get off to the right start with it fail to see … Continue reading

Posted in Opinion | 1 Comment

What’s ahead for social media’s great divide in 2015?

It is undeniable that the social landscape is evolving at an incredibly high rate, and each platform is after the same goal: user attention. Without active users, it’s hard to call the platforms social, and even though they have huge amounts of user data, the best data will be the most recent. Interests change. People move to new cities. Users … Continue reading

Posted in Opinion | Leave a comment

10 Ways Social Media Helps Your SEO

There’s been some debate as to whether social media contributes to an SEO strategy or not. Some argue that social media has no effect while others argue that there is an effect, however indirect it may be. What seems to be clear, though, is that social media rarely discredits or devalues SEO. That being said, I’ve listed below some ways … Continue reading

Posted in Opinion | Leave a comment

Experts offer rebuttal to Snapchat CEO’s Facebook-is-doomed prediction

Recently, Snapchat CEO Evan Spiegel made headlines when the Sony hack dug up his emailed assertion (from over a year ago) that Facebook advertising revenues will shrivel up and die if start-up funding wanes. We asked a few Facebook advertising experts what they thought of this theory. You can guess that they all disagreed, and you’d be right…but here’s exactly why … Continue reading

Posted in Opinion | Leave a comment