Category Archives: Reports

The Top 5 Facebook Reports – and How to Get Them

It’s always been easy to create ads in Facebook, but until recently, pulling reports with actionable data had been notoriously difficult. But now that Facebook reports have been completely overhauled, it’s easy to get the data you need to discover improvement opportunities. In this post, we’ll take a look at the Top 5 Facebook Reports along with detailed instructions on … Continue reading

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2013 Facebook Benchmark Report: Be Wary of Proxy Metrics

Nanigans released its first benchmark report last week, reviewing the last 12 months of performance marketing activity specifically within the retail vertical on Facebook.  The benchmark report, which included over 100 advertisers, highlighted some key takeaways for advertisers, including: -152% average ROI -3.75x CTR increase -37% increase in CPMs -74% of desktop spend is delivered in the News Feed While … Continue reading

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3 Big Benefits of Facebook’s New Reports

As most of you know, Facebook recently released a new reporting interface for advertisers. This new structure allows for more precise reporting and refined targeting, something every advertiser looks for. One of the great aspects of this new report interface is that is has been designed to be extremely user-friendly. Advertisers of all skill levels are able to easily navigate … Continue reading

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Use Google Analytics to get Facebook traffic insights

Most of the time, traffic spikes are at least somewhat predictable; you’ve launched new ads, you’ve just created a piece of killer content, whatever. But sometimes, you open up Analytics and find a nice little surprise (or, if you’re on top of things, you’ve already configured custom alerts to email you when unusual things happen on your site). You’ve gotten … Continue reading

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How To: Track Facebook Ad Goals with Google Analytics

Facebook Ads give marketers fantastic options for reaching their audience. And with their Offsite Conversion Pixels, you can track how your ads are performing, regardless of on which website your goals occur. Offsite Conversion Pixels tell you not only who has clicked your ads and then converted, but also whether users who viewed your ads have later converted. The latter … Continue reading

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Multi-Touch Attribution Shows True Value of Facebook Ads

The great retailer John Wanamaker is famous for having pioneered modern advertising and is frequently attributed with saying “Half of the money I spend on advertising is wasted; the trouble is I don’t know which half.” Mr. Wanamaker would probably not be surprised to learn that close to 100 years after his death, advertising measurement and attribution remains a significant … Continue reading

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Facebook’s new reporting tools: party’s on for marketers

Today’s post is by Dylan Brannon, PPC Analyst at CPCSearch. One of my favorite scenes from The Social Network is when Sean Parker (Justin Timberlake) first meets Mark Zuckerberg (Jesse Eisenberg) and Eduardo Saverin (Andrew Garfield) to discuss Facebook’s strategy over dinner. On the subject of monetizing “The Facebook,” Parker cautions them on leveraging advertisements in the short term. Advertising on the … Continue reading

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Smarter Conversion Attribution: A Simple Way to Discover More Revenue

A lot of marketers have spent some time with one analytics tool or another, but nearly all have enjoyed a stint with my personal favorite, Google Analytics. The tool, designed to track the interactions of visitors on web properties, provides some great information for social media advertisers – including, if the site is has any ecommerce functionality, conversions from social … Continue reading

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