A lot of marketers have spent some time with one analytics tool or another, but nearly all have enjoyed a stint with my personal favorite, Google Analytics. The tool, designed to track the interactions of visitors on web properties, provides some great information for social media advertisers – including, if the site is has any ecommerce functionality, conversions from social … Continue reading →

Today’s post is by Hanapin Marketing‘s Sean Quadlin. It’s been about six weeks since Facebook introduced conversion tracking to their interface. As this is Facebook, they do things that are similar enough to AdWords to seem familiar to PPC marketers while still having enough differences to make everything a tiny bit uncanny. It’s like pay-per-click via David Lynch. And in the same … Continue reading →

Today’s post is by Shaun Hautly, of boom.reactive For many businesses, Facebook provides an opportunity to connect with millions of consumers. The ability to share content and see what your friends are doing is a powerful way to grow your fan base with targeted relevance. So every like, comment, and share gets echoed out to friends of friends, and their friends, and … Continue reading →

      There’s a current of thought that direct-response ads don’t work for Facebook. Why not? The theory is that Facebook users do not want to leave the ecosystem. They’re on Facebook to socialize, not to shop (which is why F-Commerce didn’t work so well). We all know the scenario: a user sees an ad and doesn’t click on … Continue reading →

  Facebook recently announced a new self-service tool to both track and optimize downstream conversions outside of the Facebook platform. Advertisers will need to place a small chunk of unique code on the webpage a user will hit after taking a desired action and define the conversion on Facebook as an “add to cart,” “checkout,” “registration,” or other conversion type. … Continue reading →

      There’s been plenty of discussion about the merits of various Facebook ad metrics and plenty of speculation about which metrics the platform will target for optimization (CPA, anyone?) going forward. But let’s back up a step and make sure everyone’s familiar with the reports that show those metrics.   Advertising Performance This is the default Ads Manager … Continue reading →