Category Archives: Targeting

The Pros and Cons of Facebook’s Custom Audiences

Facebook has a lot of different targeting features (some of which can be used in conjunction with each other), and understanding each of them thoroughly often takes a lot of time, research, and split testing. Facebook’s Custom Audiences is a great tool, one a lot of people have raved about because of its frequently high conversion rates, but it has … Continue reading

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The Inhumanity of Facebook’s Ad Algorithm

Most of the Facebook Direct Messages I receive tend to be from “women” who seem to be interested in getting to know me a lot better. There are several problems with this: 1)     I’m happily married. 2)     I’ve seen “Catfish”. 3)     Those “women” aren’t who they claim to be (and likely aren’t even “women”). 4)     The messages violate Facebook TOS … Continue reading

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The Do’s & Don’ts of Facebook Retargeting

Retargeting has become a necessary ingredient in the digital advertiser’s marketing mix. 96% of advertisers say retargeting is already a part of their marketing mix, and 50% plan to increase retargeting budgets in the next six months. With retargeting on the rise, especially on Facebook, what can advertisers do to get the most bang for their buck? We polled Triggit’s … Continue reading

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How to Drive Sales Using Hyper-Targeting on Facebook

With the sheer numbers of Facebook users, it can be easy to get carried away building ads for large audiences. However, often smaller is better. Using hyper-targeted ads on Facebook could be a powerful way to increase your click-through rates and get customers buying from your store. Luckily, Facebook is the perfect platform for hyper-targeting. No other online platform has … Continue reading

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Content Marketing Meets Retargeting

Content marketing has become increasingly important as brands aim to build trust and engage with new and existing consumers. 90% of B2C marketers leverage content marketing, and 60% of B2C marketers expect their content marketing budget to increase this year, according to the Content Marketing Institute. What are marketers doing with all of this content? Most of us are distributing … Continue reading

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Facebook Targeting 101: A Primer on Options and Audience Size

A question that I generally get from new Facebook advertisers is: how large should my target audience be? It is a good question that every person has a different answer for. The first part of understanding audience size is to understand the types of Facebook targeting available outside of Custom Audiences. Types of Targeting The following are the targeting options … Continue reading

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5 Great Ways to Use Website Custom Audiences

For our clients, we find that the most effective thing we can do with Facebook’s Website Custom Audiences feature is build better relationships with people who are likely to be good customers. Identifying these users is simple: We target based on certain behaviors that indicate an existing interest in our clients’ brands. Try one of our five favorite Website Custom … Continue reading

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How to use Website Custom Audiences

Go to Ads Manager 1. Enter Ads Manager and click Audiences: 2. Click on Create Audience 3. Choose Website Users Custom Audiences 4. You’ll see a notification, requesting you to confirm terms of service and allowing you to view the pixel. 5. Click to view the pixel, then copy it or send to the website developer – the pixel should … Continue reading

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