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Category Archives: Targeting
Hashtags Have Arrived on Facebook – Are You Prepared?
Hashtags have finally arrived on Facebook. The big question on all of our minds is how Facebook plans to monetize this new feature. After announcing the imminent upheaval of a number of their existing ad products, it is difficult to imagine them bringing a brand new ad product to their lineup. As of now, you can engage with these hashtags in … Continue reading
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Unpublished Page Post Ads – A Path to Riches?
Facebook’s Unpublished Page Post Ads have proven to be an effective way to promote your products and services to non-fans in the Facebook news feed. For some advertisers who have struggled in the past to get results from paid search (SEM), Facebook’s deep targeting can be a light at the end of the tunnel, turning Facebook into much more than … Continue reading
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Facebook targeting matters – here’s why
Today’s post is by Molly McCarty, Account Associate at PPC Associates. Social media platforms (Facebook specifically) allow advertisers to hit incredibly detailed niches of the population. Say you want to target parents who have a child between the ages of 0 and 3 years old or are in the market for a mini-van and live in Los Angeles. We can do … Continue reading
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3 Ways to Drastically Improve Your Facebook Ad Targeting
Just a couple weeks ago, I was put in charge of running some Facebook ad campaigns for Heyo, in an effort to drive viewers to webinar replays we had embedded in a custom Facebook tab. So, in an effort to be as effective as possible, I was scoping out the competition every day, and noticing what was coming across my … Continue reading
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Use Search Data to Prospect New Customers on Facebook
Today’s post is by Ben Plomion , Vice President of Marketing & Partnerships at Chango. First there was Facebook Marketplace, which lets marketers target Facebook users based on their demographic information and interests. Then came Facebook Exchange (FBX), a real-time bidding environment that allows marketers to target Facebook users based on the sites they visited outside Facebook. For example, if a … Continue reading
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News Feed retargeting – what we’ve learned
Today’s post is by Jonathan Lau , Content & Marketing Manager at AdRoll. Just last week, we rolled out retargeting in Facebook’s News Feed for a select group of 40 beta customers. Though the product is still in its early stages, we’re already seeing striking results. In fact, you could say that Page Post Link Ads (the official name for the … Continue reading
Why Partner Categories can be huge for advertisers
Last month, Facebook released “Partner Categories,” a byproduct of a partnership with Acxiom, Datalogix, and Epsilon that allows advertisers to leverage a wealth of online and offline data. How do Partner Categories differ from traditional Facebook categories? Instead of a target audience that only breaks down by gender, location, age, etc., you can target with more precision, from “Auto Enthusiasts” … Continue reading
What is your Facebook Page worth to you?
The issue of ROI for social media is always a hot topic, and the creative answers to the problem are always entertaining. As an ad man, I always find it funny how people invent any method to make ROI seem like an outdated or insufficient measurement of success in social. Seriously? I mean, that’s the reason we do anything in … Continue reading
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