Category Archives: Targeting

Facebook Targeting 101: A Primer on Options and Audience Size

A question that I generally get from new Facebook advertisers is: how large should my target audience be? It is a good question that every person has a different answer for. The first part of understanding audience size is to understand the types of Facebook targeting available outside of Custom Audiences. Types of Targeting The following are the targeting options … Continue reading

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5 Great Ways to Use Website Custom Audiences

For our clients, we find that the most effective thing we can do with Facebook’s Website Custom Audiences feature is build better relationships with people who are likely to be good customers. Identifying these users is simple: We target based on certain behaviors that indicate an existing interest in our clients’ brands. Try one of our five favorite Website Custom … Continue reading

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How to use Website Custom Audiences

Go to Ads Manager 1. Enter Ads Manager and click Audiences: 2. Click on Create Audience 3. Choose Website Users Custom Audiences 4. You’ll see a notification, requesting you to confirm terms of service and allowing you to view the pixel. 5. Click to view the pixel, then copy it or send to the website developer – the pixel should … Continue reading

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5 New Facebook Ad Targeting Capabilities

The Facebook Ads tool is ratcheting it up a notch. They’ve teamed up with some of the creepiest data-mining companies out there to create an advertising tool capable of targeting with unheard-of precision. But you already know that. You know that Facebook’s targeting capabilities are second-to-none. But did you know they’re getting better? This article will take a look at … Continue reading

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How to Use Audience Insights for Ad Targeting

Now that Facebook has released their Audience Insights report for all advertisers, it’s a good time to see how we can make that data actionable. There are a number of tabs available in Audience Insights. Some offer more useful data than others. You want to identify the data points where your audience differs dramatically from the average Facebook audience. Those … Continue reading

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Track Conversions to Keep your Retargeting Campaigns Accountable

You’re using retargeting to advertise to your lost customers? You’re off to a great start! But are you tracking your conversions within your retargeting campaign? It’s essential that you do to ensure your campaign stats are in sync with your actual sales/conversions. To create a conversion, consider what actions you want visitors on your website to take. They can be: … Continue reading

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Facebook Targeting: How to Exclude for Better Performance

Great performance with Facebook marketing is all about targeting. If you’re not speaking to the people who matter to your brand, your message will fall on deaf ears. But sometimes telling your story means knowing when not to tell it. Many ad networks offer impression and frequency capping, letting advertisers set how often each user sees their message. For example, … Continue reading

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Custom Audiences from your mobile app: an upgraded version     

Since October 2013, when Facebook launched options for retargeting users based on actions taken within mobile apps, marketers have found creative ways to understand in-app user behavior and translate those actions into targeted marketing campaigns. This new tool delivers a powerful key to unlocking user behavior and influencing future purchases As marketers and as consumers, we are all familiar with … Continue reading

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