Category Archives: Targeting

5 New Facebook Ad Targeting Capabilities

The Facebook Ads tool is ratcheting it up a notch. They’ve teamed up with some of the creepiest data-mining companies out there to create an advertising tool capable of targeting with unheard-of precision. But you already know that. You know that Facebook’s targeting capabilities are second-to-none. But did you know they’re getting better? This article will take a look at … Continue reading

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How to Use Audience Insights for Ad Targeting

Now that Facebook has released their Audience Insights report for all advertisers, it’s a good time to see how we can make that data actionable. There are a number of tabs available in Audience Insights. Some offer more useful data than others. You want to identify the data points where your audience differs dramatically from the average Facebook audience. Those … Continue reading

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Track Conversions to Keep your Retargeting Campaigns Accountable

You’re using retargeting to advertise to your lost customers? You’re off to a great start! But are you tracking your conversions within your retargeting campaign? It’s essential that you do to ensure your campaign stats are in sync with your actual sales/conversions. To create a conversion, consider what actions you want visitors on your website to take. They can be: … Continue reading

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Facebook Targeting: How to Exclude for Better Performance

Great performance with Facebook marketing is all about targeting. If you’re not speaking to the people who matter to your brand, your message will fall on deaf ears. But sometimes telling your story means knowing when not to tell it. Many ad networks offer impression and frequency capping, letting advertisers set how often each user sees their message. For example, … Continue reading

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Custom Audiences from your mobile app: an upgraded version     

Since October 2013, when Facebook launched options for retargeting users based on actions taken within mobile apps, marketers have found creative ways to understand in-app user behavior and translate those actions into targeted marketing campaigns. This new tool delivers a powerful key to unlocking user behavior and influencing future purchases As marketers and as consumers, we are all familiar with … Continue reading

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Learn Dynamic Insertion Retargeting for Travel Sites

Retargeting can vary widely for different types of websites. E-commerce websites, for example, can be very different compared to travel websites. If a user browsed a product on an e-commerce site and left without converting, he/she could be retargeted with dynamic product ads full of relevant details from the product feed, including product name, image, and price. Feed-based, dynamic retargeting … Continue reading

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How We Got 7x ROI from Tiny Small Business Ad Spend

The Tiger Pistol Customer Success team knows that you don’t have to be big to get results -after all, our business is named after the famous Pistol Shrimp.  (Curious? Watch this. ) Every day, we help small business operators who don’t have a lot of time, budget, or resources to effectively market their business across social platforms.  And both via our Preferred Marketing Developer … Continue reading

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Website Custom Audiences – A Small Business Approach

As website Custom Audiences begin rolling out to all Facebook advertising accounts, this is a good time to look at the benefits of this feature.  Facebook has noted that the WCA feature is different from FBX in the sense that it is meant for companies with smaller product offerings, and for those companies who typically don’t work with third-party providers. … Continue reading

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