Facebook PPC | Facebook advertising blog http://fbppc.com Fri, 24 May 2013 22:26:48 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 Facebook Advertising – The Never-Ending Testhttp://fbppc.com/advertising/facebook-advertising-the-never-ending-test/ http://fbppc.com/advertising/facebook-advertising-the-never-ending-test/#comments Fri, 24 May 2013 15:28:13 +0000 Franco Puetz http://fbppc.com/?p=4051 If there is one thing I’ve learned from advertising on Facebook, it is to never get too comfortable with the performance of my campaigns. As new advertisers invest their dollars in Facebook, and new products are released on the platform, your strategy must continue to evolve if you hope to stay competitive. Listed below are a few tests you may want … Continue reading →

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]]> http://fbppc.com/advertising/facebook-advertising-the-never-ending-test/feed/ 0 Mobile and Facebook’s Evolving Advertising Strategyhttp://fbppc.com/advertising/mobile-and-facebooks-evolving-advertising-strategy/ http://fbppc.com/advertising/mobile-and-facebooks-evolving-advertising-strategy/#comments Thu, 23 May 2013 15:58:22 +0000 admin http://fbppc.com/?p=3844 Today’s post is by Heather Way of Parks Associates. Since its IPO in early 2012, Facebook has been laser-focused on its bottom line.  In a short timeframe, the social network ramped up its advertising business to increase profitability and maintain support among investors. Since then, the company has posted strong revenue growth spurred by new ad features and the extension of … Continue reading →

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]]> http://fbppc.com/advertising/mobile-and-facebooks-evolving-advertising-strategy/feed/ 0 Use Social Data to Connect With Fans and Deliver Quality Contenthttp://fbppc.com/advertising/use-social-data-to-connect-with-fans-and-deliver-quality-content/ http://fbppc.com/advertising/use-social-data-to-connect-with-fans-and-deliver-quality-content/#comments Wed, 22 May 2013 15:30:37 +0000 admin http://fbppc.com/?p=4020 Today’s post is by  Daniel Ho , Director of Marketing of Optimal Inc. Evaluating a campaign’s success purely by the volume of fans acquired can be misleading. Marketers who relied too heavily on this success metric in the past are beginning to realize certain setbacks in their social footprints: 1)      Their fan base consists of people less relevant/interested in their brand; … Continue reading →

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]]> http://fbppc.com/advertising/use-social-data-to-connect-with-fans-and-deliver-quality-content/feed/ 0 News Feed retargeting – what we’ve learnedhttp://fbppc.com/most-read/news-feed-retargeting-what-weve-learned/ http://fbppc.com/most-read/news-feed-retargeting-what-weve-learned/#comments Tue, 21 May 2013 15:18:29 +0000 admin http://fbppc.com/?p=3980 Today’s post is by Jonathan Lau , Content & Marketing Manager at AdRoll. Just last week, we rolled out retargeting in Facebook’s News Feed for a select group of 40 beta customers. Though the product is still in its early stages, we’re already seeing striking results. In fact, you could say that Page Post Link Ads (the official name for the … Continue reading →

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]]> http://fbppc.com/most-read/news-feed-retargeting-what-weve-learned/feed/ 1 10 Ways to Get More From Mobile App Install Adshttp://fbppc.com/apps/10-ways-to-get-more-from-mobile-app-install-ads/ http://fbppc.com/apps/10-ways-to-get-more-from-mobile-app-install-ads/#comments Mon, 20 May 2013 11:57:19 +0000 Joey Muller http://fbppc.com/?p=3791 A recent post by Todd Herrold laid out a nice guide for getting started with Facebook’s mobile app install ads. In today’s post, we will look at 10 ways to get more performance from these hot little ad units. Many of these tips speak to the creative itself, specifically the image you pair with your message. Facebook is largely a … Continue reading →

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]]> http://fbppc.com/apps/10-ways-to-get-more-from-mobile-app-install-ads/feed/ 0 Get up to speed on Facebook’s new ad typeshttp://fbppc.com/advertising/get-up-to-speed-on-facebooks-new-ad-types/ http://fbppc.com/advertising/get-up-to-speed-on-facebooks-new-ad-types/#comments Fri, 17 May 2013 15:30:30 +0000 Andrew Foxwell http://fbppc.com/?p=3897 These days, if you take a long weekend, you’ve probably missed a Facebook release by the time you get back to your desk. Facebook’s been releasing or repositioning ad types pretty constantly over the last few months; they are also updating the look and feel of ads without much notice, which is a good thing for advertisers because they usually … Continue reading →

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]]> http://fbppc.com/advertising/get-up-to-speed-on-facebooks-new-ad-types/feed/ 1 The Shift from Search to Social – Translating Intent, Engagement, and Messaginghttp://fbppc.com/advertising/the-shift-from-search-to-social-translating-intent-engagement-and-messaging/ http://fbppc.com/advertising/the-shift-from-search-to-social-translating-intent-engagement-and-messaging/#comments Thu, 16 May 2013 14:19:46 +0000 admin http://fbppc.com/?p=3662 Today’s post is by Alicia Antoniolli , Account Manager at PPC Associates. I have had the unique opportunity to transition from the paid search side of the industry to the paid social side. (How does this happen? Well, being thrust into service as a client’s main LinkedIn account manager.) I can’t say that it wasn’t an initial struggle; there’s definitely some … Continue reading →

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]]> http://fbppc.com/advertising/the-shift-from-search-to-social-translating-intent-engagement-and-messaging/feed/ 0 The Offline Power of Social Media Datahttp://fbppc.com/advertising/the-offline-power-of-social-media-data/ http://fbppc.com/advertising/the-offline-power-of-social-media-data/#comments Wed, 15 May 2013 10:56:53 +0000 Cody Vest http://fbppc.com/?p=3702 The abundance of social media data has been widely publicized. Unfortunately, many business owners and brand managers don’t realize that a lot of this information is available to them for the price of an hour or two of data mining. Here are five ways, just to name a few, that this data can help, and a handful of ways to … Continue reading →

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