Getting The Most From Your Product Feed


By now, you’ve no doubt heard the performance benefits of dynamic retargeting on FBX: up to 5X higher CTR and 2X higher ROI compared to static ads. While workarounds exist, a dynamic retargeting campaign consisting of thousands of products will generally require a product feed. Unlike a static campaign, which requires manual ad copy creation for your entire product catalog, … Continue reading

4 Tips for Better Facebook Ad Performance


Facebook ads require constant testing, and there is rarely a one-size-fits-all approach. It can be difficult, frustrating, and even costly, but by using data from your campaigns, you can analyze the best approach to use for your ads. Take the tips below and put them into use as you continue down the road to finding the best Facebook ads for … Continue reading

Facebook Targeting: How to Exclude for Better Performance


Great performance with Facebook marketing is all about targeting. If you’re not speaking to the people who matter to your brand, your message will fall on deaf ears. But sometimes telling your story means knowing when not to tell it. Many ad networks offer impression and frequency capping, letting advertisers set how often each user sees their message. For example, … Continue reading

Key Predictions for the Facebook Audience Network


A few short weeks ago, Facebook unveiled its newest form of monetization at the annual F8 conference called the Facebook Audience Network. Now that Facebook is a publicly traded company, there’s more pressure than ever for them to continue pushing the boundaries on monetization. In 2013 when Facebook released mobile News Feed ads, its revenue exploded; it doubled almost overnight. … Continue reading

Social Marketers Discuss Their Favorite Facebook Brands


The question for our social marketers this week is: What is your favorite brand on Facebook doing right? Clark Sioson, Account Manager One of my favorite brands is the UFC (Ultimate Fighting Championship). They are the premiere Mixed Martial Arts organization in the world with gyms across the country, an online store to sell merchandise, shows to promote on cable … Continue reading

Custom Audiences from your mobile app: an upgraded version     


Since October 2013, when Facebook launched options for retargeting users based on actions taken within mobile apps, marketers have found creative ways to understand in-app user behavior and translate those actions into targeted marketing campaigns. This new tool delivers a powerful key to unlocking user behavior and influencing future purchases As marketers and as consumers, we are all familiar with … Continue reading

3 Reasons to Stop Ignoring Facebook Mobile (and How to Get Cranking)

We’ve passed the “tipping point” for mobile. The adoption of mobile devices for everything online, from checking email to shopping, has compounded several times over the last 2 years and can’t be ignored anymore. If you aren’t taking advantage of mobile traffic on Facebook at this point, you’re missing out BIG time. As of January 29th, 2014 there are 945 … Continue reading

Weekly Facebook Advertising News Roundup – May 16, 2014


Facebook is currently testing several new features. The first (borrowed from Foursquare): context cards! The second is advertising shortcuts directly on the newsfeed. There’s been a new patent filed, by Facebook, for a smart phone. The rumor mill continues to buzz. The poke app and the camera app has been officially retired. News Feed Ads are not your average ad unit, … Continue reading