FBX Optimization Tips: Improve Your Ads


When retargeting first came out, direct-response advertisers rejoiced at the opportunity to get in front of users who had already demonstrated purchase intent. When FBX launched in 2012, it was icing on the cake; suddenly advertisers could retarget site visitors on a channel they visited 24/7! Advertisers quickly learned that just because you can serve an ad doesn’t mean you … Continue reading

Performance Test: Facebook’s New Lookalike Audiences


At adMixt, we’re always eager to test out new Facebook products designed to improve our clients’ campaign performance. This week, Facebook gave us a long-awaited feature: the ability to create Lookalike Audiences from dynamic sources. We got to work setting up some tests and can share some early results. But first, let’s understand how the current Lookalike product works, and … Continue reading

Weekly Facebook Advertising News Roundup – March 28, 2014


Facebook bought Oculus VR for a whopping $2b. They’ve been developing a  virtual reality headset for some time. Facebook expanded lookalike audiences to include website visitors, mobile app users, and fans. Facebook is also working on Mobile Analytics, a feature that would potentially cut out independent companies already offering the service. It’s a good idea to examine your ad objectives to determine … Continue reading

Social Media Marketing: Why You Should Bring It In-House


Should you bring your social media marketing in-house?  A growing number of marketers are making the transition from using an external agency for social media marketing to managing it in-house.  GM, among others, recently announced that it is bringing its social media data in-house, signaling that brands are placing a higher value on ownership of their social marketing strategy. There … Continue reading

Facebook Marketers Interview Series- Molly McCarty

Name: Molly McCarty Title: Social Account Manager Company: 3Q Digital If you had 10 million dollars to invest and you could invest in Google or Facebook stock, which would you pick, and why?  Facebook, without a question. Facebook is new and it has a long way to go, but all indicators show that it will succeed. Google is already established. Although it is … Continue reading

Facebook and Shutterstock: The Pros and Cons


Within recent months, Facebook released a long awaited feature; an on-site stock library available to advertisers. The partnership with Shutterstock offers access to a huge library of high quality photos, which comes with many pros and some cons. Consider these before making an image strategy decision for your company or clients. Pros: FREE access to 25M high-resolution, high-quality photos. Access … Continue reading

Facebook Ad Objectives: Which One is Right for Me?

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Facebook rolled out some changes to the flow of creating Facebook ads, hoping to relieve some of the frustration surrounding which type of Facebook ad to create. Much to the respite of business owners and ad-makers across the globe, Facebook simplified the ad platform and streamlined the whole ad creation process. However, they gave us a list of options that … Continue reading

Weekly Facebook Advertising News Roundup – March 21, 2014


Facebook is currently testing more call-to-action buttons for advertisers to play with. They’re also currently testing a unified interface for Facebook pages and advertising campaigns. Facebook redesigned Events pages this week. Make sure you’re testing your dynamic ads. Facebook is going to account for just over 20% of the global mobile ad market in 2014. Advertisers will no longer be … Continue reading