How to create high CTR ads for Facebook

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There are two main components to driving a successful Facebook marketing campaign. Those components are proper audience targeting and the right creative for your audience. By studying your company’s brand thoroughly, you can produce the right creative and copy for maximum impact on your target audience. To get to this point, there is a four-step process to completion. Step 1. … Continue reading

What You Need to Know About Sharing

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Sharing. Sharing is the number one most important aspect of social media. Why? Sharing supercedes ad budgets, algorithms, and anything the average social media manager is complaining about. Sharing is the reason that Apple doesn’t need a social media ninja-rockstar-pirate. Social media is a utility that connects the web. Great content that is sharable will be shared. Hypothetical Let’s pretend … Continue reading

Properly Segment your Visitors for Facebook Exchange Retargeting

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Retargeting is extremely effective at boomerang-ing lost visitors to your website to renew their interest in your products or services. But not every interested visitor who comes back is clamoring for the same kind of product, service, or information. Most companies change the information on their website, introduce new offers and promotions, and add or remove new products or services. … Continue reading

What Can Game of Thrones Teach us About Social Media?

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If you are a fan or watch the highly acclaimed HBO series #GameofThrones and dabble in the social media landscape, then you undoubtedly have seen several of the parodies recently created, including this latest video from Hootsuite showcasing the different kingdoms and their rise to power. Whatever your kingdom (or social channel), there are a bunch of #GOT-themed tenets that hold … Continue reading

Weekly Facebook Advertising News Roundup – April 11, 2014

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The FTC approved Facebook’s deal with WhatsApp, but warned that they had to respect a few things about user data, in addition to allow users a way to opt out of any future changes. Facebook is shuttering the messaging functionality in it’s regular app, forcing users to message via the dedicated app. Perhaps this will lead to a new advertising … Continue reading

Website Custom Audiences – A Small Business Approach

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As website Custom Audiences begin rolling out to all Facebook advertising accounts, this is a good time to look at the benefits of this feature.  Facebook has noted that the WCA feature is different from FBX in the sense that it is meant for companies with smaller product offerings, and for those companies who typically don’t work with third-party providers. … Continue reading

Facebook Offers – What, How, and Why

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Sometimes there are parts of Facebook Advertising that I forget exist. I focus on what is working and put off trying something new. Facebook Offers are one of those things! If you are familiar with Offer Extensions in Google AdWords, then you have a pretty good idea what is an Offer Claim in Facebook. For those of us who do … Continue reading

Expand Your Campaigns with Parallel Markets

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Imagine you’re a rancher in a rural part of Idaho. You raise grass-fed beef on your 4th-generation family farm, and you’re trying to find a better way to sell your cattle. You strongly believe that customers should know where their food is coming from and know who’s producing it, how it’s being handled, etc. This is the exact position my … Continue reading