A Facebook Ad’s Role in Inbound Marketing


After this year’s INBOUND conference, I really started thinking about where Facebook advertising could fit into the inbound marketing picture. On one hand, Facebook ads are generally used to push users into your funnel, whereas most inbound marketing tactics are focused on drawing people into your website by offering valuable content first. There are a number of synergies that can … Continue reading

Will Ello’s Stance on Social Advertising Hold Up?

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Ello, the fledgling social network, is priding itself around one primary thing: it’s completely ad-free. Social advertising is so taboo to the network, they make frequent reference to their distaste throughout the site. Going to ello.co right now brings you to a page saying the site is beta-only. Scroll down below the fold, and you see this: Ad-free is mentioned almost … Continue reading

How to Reel in Mobile Viewers With Facebook Video Ads


Online video, once primarily consumed on platforms like YouTube or Vimeo, is quickly becoming one of the most engaging types of content on Facebook. From May through July of this year, there has been a 50% increase in video views on Facebook, which makes perfect sense considering they now serve up over 1 billion video views each day. This comes … Continue reading

Facebook Local Awareness Ads – All About Location


Facebook has recently announced the coming addition of Local Awareness Ads. This new ad unit, to be rolled out to all users in the coming weeks, will allow SMBs to target ads to specific locations around their business. The first question that crossed my mind was – How is this different from using the location features in Facebook’s existing ad … Continue reading

6 Experts With Great Use Cases for Custom Audiences


If you’re reading this blog, you should be familiar with Custom Audiences by now. If you’re new to the world of Facebook Advertising, or you’re just looking for some strong new ideas, you might be asking yourself, “What’s the best way to use Custom Audiences?” Luckily, we asked the experts for you. First and foremost, you’ll want to take advantage of Custom … Continue reading

How to Drive Sales Using Hyper-Targeting on Facebook


With the sheer numbers of Facebook users, it can be easy to get carried away building ads for large audiences. However, often smaller is better. Using hyper-targeted ads on Facebook could be a powerful way to increase your click-through rates and get customers buying from your store. Luckily, Facebook is the perfect platform for hyper-targeting. No other online platform has … Continue reading

Social Experts Weigh in on Atlas

Atlas has been officially announced, and according to 3Q’s own Dave Yoo, it represents a significant step for Facebook Advertising: Atlas’ “people-first” marketing approach stays aligned with Facebook’s “audience-first” driven advertising platform, which can be seen as a subtle yet significant paradigm shift in how digital marketing is executed. Even Google is moving away from the keyword and pushing more … Continue reading

3 Ways to Use Google Analytics To Assess Facebook


Conversion tracking is how we separate success from failure. While I would strongly recommend setting up conversion tracking through Facebook, I like to safeguard my own tracking through Google Analytics. If you aren’t using Google Analytics with Facebook, you should be! You may not have noticed, but the reporting in Facebook can be challenging to navigate. Below are the top … Continue reading