Website Custom Audiences – Remarketing via Facebook Advertising

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Facebook’s introduction of Custom Audiences of website visitors has helped advertisers generate remarketing lists to be used in the Facebook advertising system. Over the past year remarketing via third-party friendships (Facebook Exchange) has been the only remarketing option available on Facebook. But now the network allows you to create the remarketing via its advertising system, in a type of remarketing … Continue reading

Weekly Facebook Advertising News Roundup – April 4, 2014

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Opening day for the MLB was huge on Facebook. The Yankees and the Dodgers have added most likes in the last 7 days, even though nobody likes those teams in real life (why yes, I am a Giants fan, why do you ask?). Wu-Tang Clan announced a new album, of which there will be one official copy made. They gained … Continue reading

Who are your likes, really?

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By now you have probably seen the “Facebook Fraud” video from Veritasium that blasts Facebook for selling fake likes. You have probably also seen Jon Loomer’s great response on his blog. Vertasium does make some valid points and if you repeat his steps, you will get the same results with fake likes and low engagement. Targeting is the path to … Continue reading

Facebook Ad Sets: The Changing Structure of Facebook Ads

Have you noticed a change in the structure of your Facebook Ad Builder? Facebook rolled out this change on March 4th, but it may not be available to all advertisers yet. If you’re not seeing it, keep an eye out! This article will give you a breakdown of how the new Facebook Ads structure looks and works, as well as … Continue reading

FBX Optimization Tips: Improve Your Ads

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When retargeting first came out, direct-response advertisers rejoiced at the opportunity to get in front of users who had already demonstrated purchase intent. When FBX launched in 2012, it was icing on the cake; suddenly advertisers could retarget site visitors on a channel they visited 24/7! Advertisers quickly learned that just because you can serve an ad doesn’t mean you … Continue reading

Performance Test: Facebook’s New Lookalike Audiences

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At adMixt, we’re always eager to test out new Facebook products designed to improve our clients’ campaign performance. This week, Facebook gave us a long-awaited feature: the ability to create Lookalike Audiences from dynamic sources. We got to work setting up some tests and can share some early results. But first, let’s understand how the current Lookalike product works, and … Continue reading

Weekly Facebook Advertising News Roundup – March 28, 2014

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Facebook bought Oculus VR for a whopping $2b. They’ve been developing a  virtual reality headset for some time. Facebook expanded lookalike audiences to include website visitors, mobile app users, and fans. Facebook is also working on Mobile Analytics, a feature that would potentially cut out independent companies already offering the service. It’s a good idea to examine your ad objectives to determine … Continue reading

Social Media Marketing: Why You Should Bring It In-House

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Should you bring your social media marketing in-house?  A growing number of marketers are making the transition from using an external agency for social media marketing to managing it in-house.  GM, among others, recently announced that it is bringing its social media data in-house, signaling that brands are placing a higher value on ownership of their social marketing strategy. There … Continue reading