Facebook PPC Tips from HeroConf 2014                 

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During HeroConf 2014 in Austin, TX, I moderated a fantastic session titled “PPC For Facebook: What’s Not To Like”. The session featured John Lee of Clix Marketing and Ian Mackie of PointIt, Inc. and they both did a fantastic job of explaining how to use Facebook PPC for business success. The Facts First, they shared some statistics that blew me … Continue reading

A Quick History of Facebook Advertising

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“It might be nice in the future to get some ads going to offset the cost of the servers,” Facebook found Mark Zuckerberg told The Harvard Crimson on March 1, 2004. Boy, was that an understatement. It’s difficult to track down exactly when the first Facebook advertisement launched, but in 2006, Facebook signed a contract with Microsoft that gave Microsoft … Continue reading

Weekly Facebook Advertising News Roundup – May 2, 2014

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The big news in Facebook advertising this week is the launch of the new Audience Network! This is going to be huge for marketers going forward. CNBC has named Mark Zuckerberg as the 8th most impactful person in business since the inception of CNBC in 1989. Mobile continues to be an important force for Facebook, as a new report has shown that 24% … Continue reading

Drive sustained value with Facebook Mobile App Install Ads

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A client of ours recently approached us about testing a freemium pricing structure for one of their paid strategy games. They wanted to see first if the app could survive as a free app and if they would be able to find and retain the right customers to achieve their ROI goals. Facebook was the most obvious choice for this … Continue reading

Use Post-Click Data to Determine Facebook Ads’ True ROI

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At adMixt, our top priority is insuring clients’ campaigns meet their goals. That means we prove our return on ad spend, or cost per acquisition performance. This involves targeting, creative testing, and optimization, but key to all of that is measurement. Without accurate measurement, optimizations do not work, and we’re left guessing at the best course of action. The further … Continue reading

How to Recruit Using Facebook Advertising

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Social media advertising can be used in a number of different ways. Obviously the most popular are lead generation and Facebook page engagement. How else can we use it? According to a 2014 report by Jobvite, “75% of social job seekers found their position through Facebook.” Honestly, that number took me by surprise. Let’s dig a little deeper and discover … Continue reading

Learn Dynamic Insertion Retargeting for Travel Sites

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Retargeting can vary widely for different types of websites. E-commerce websites, for example, can be very different compared to travel websites. If a user browsed a product on an e-commerce site and left without converting, he/she could be retargeted with dynamic product ads full of relevant details from the product feed, including product name, image, and price. Feed-based, dynamic retargeting … Continue reading

Weekly Facebook Advertising News Roundup – April 25, 2014

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3Q Digital offered a preview of Facebook’s earnings based on data collected from clients. David Ebersman, the current CFO of Facebook, has announced that he will be stepping down from the position on June 1. Moves, a fitness activity diary company, has been acquired by Facebook. 53% is a majority, and that’s precisely the ratio of social logins to Facebook … Continue reading