What is Second-Party Retargeting, and Why You Should Be Doing It?

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Time and time again, we’ve heard that advertisers are tapping out on Search or PPC channels. So how can advertisers get access to fresh new leads? How can advertisers get new customers at cost-effective prices? As advertisers, you are typically limited to your own website visitors, a.k.a. 1st-party data. First-party data is information an advertiser collects about their prospects or … Continue reading

Happy 4th of July!

3 Reasons To Refresh Ad Creative

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Have your ads ever gotten lazy? Let’s say an ad has amazing performance for a couple weeks (or even months) and then, performance disappears. It still does okay, but traffic has slowed, and as a result, conversions and clicks have dropped. This is not a unique phenomenon for the Facebook Advertiser.  There are three basic arguments for refreshing ad copy … Continue reading

How to Save Facebook’s RHS Ads

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I cannot recall the last time I set up a Facebook right-hand side advert. It cannot have been that long ago, but already the memory has been vanquished by the statistical dominance of News Feed ads. The data is phenomenal; some research has suggested that click-through rates on News Feed adverts are up to 50x higher than that of right-hand … Continue reading

Social Marketers Discuss New Ad Feeback System

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With Facebook’s new Ad Feedback system in place, what impact will it have on campaigns across the board? Dayna Moon, Sr. Director of Social Advertising “The only constant in social media is change.” For better or worse we live and work in a dynamic environment that often breeds a level of reactiveness versus being proactive and consultative. As the ecosystem … Continue reading

How to Mine for Quality, Profitable Users on Facebook

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I heard a telling question regarding Mobile App Install ads on Facebook at a recent trade show.  An advertiser perusing the booths asked a rep from a prominent PMD: “So do you just bid OCPM and let Facebook do the work?”  The PMD rep’s answer was dead-on: “Sometimes that’s where you start, then you begin to mine the gold.” That’s … Continue reading

How to Use Audience Insights for Ad Targeting

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Now that Facebook has released their Audience Insights report for all advertisers, it’s a good time to see how we can make that data actionable. There are a number of tabs available in Audience Insights. Some offer more useful data than others. You want to identify the data points where your audience differs dramatically from the average Facebook audience. Those … Continue reading

Facebook Advertising for Beginners: Create Your First Like Ad

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Confession time: I am not an advertiser. I fill more of a traditional marketing position here at 3Q (look out for my next post entitled “explaining to your grandparents what ‘regular marketing for a digital marketing agency’ means.”) When I was given the opportunity to start running ads for the agency on Facebook, I looked forward to the training, but … Continue reading