Facebook Offers – What, How, and Why

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Sometimes there are parts of Facebook Advertising that I forget exist. I focus on what is working and put off trying something new. Facebook Offers are one of those things! If you are familiar with Offer Extensions in Google AdWords, then you have a pretty good idea what is an Offer Claim in Facebook. For those of us who do … Continue reading

Expand Your Campaigns with Parallel Markets

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Imagine you’re a rancher in a rural part of Idaho. You raise grass-fed beef on your 4th-generation family farm, and you’re trying to find a better way to sell your cattle. You strongly believe that customers should know where their food is coming from and know who’s producing it, how it’s being handled, etc. This is the exact position my … Continue reading

Website Custom Audiences – Remarketing via Facebook Advertising

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Facebook’s introduction of Custom Audiences of website visitors has helped advertisers generate remarketing lists to be used in the Facebook advertising system. Over the past year remarketing via third-party friendships (Facebook Exchange) has been the only remarketing option available on Facebook. But now the network allows you to create the remarketing via its advertising system, in a type of remarketing … Continue reading

Weekly Facebook Advertising News Roundup – April 4, 2014

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Opening day for the MLB was huge on Facebook. The Yankees and the Dodgers have added most likes in the last 7 days, even though nobody likes those teams in real life (why yes, I am a Giants fan, why do you ask?). Wu-Tang Clan announced a new album, of which there will be one official copy made. They gained … Continue reading

Who are your likes, really?

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By now you have probably seen the “Facebook Fraud” video from Veritasium that blasts Facebook for selling fake likes. You have probably also seen Jon Loomer’s great response on his blog. Vertasium does make some valid points and if you repeat his steps, you will get the same results with fake likes and low engagement. Targeting is the path to … Continue reading

Facebook Ad Sets: The Changing Structure of Facebook Ads

Have you noticed a change in the structure of your Facebook Ad Builder? Facebook rolled out this change on March 4th, but it may not be available to all advertisers yet. If you’re not seeing it, keep an eye out! This article will give you a breakdown of how the new Facebook Ads structure looks and works, as well as … Continue reading

FBX Optimization Tips: Improve Your Ads

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When retargeting first came out, direct-response advertisers rejoiced at the opportunity to get in front of users who had already demonstrated purchase intent. When FBX launched in 2012, it was icing on the cake; suddenly advertisers could retarget site visitors on a channel they visited 24/7! Advertisers quickly learned that just because you can serve an ad doesn’t mean you … Continue reading

Performance Test: Facebook’s New Lookalike Audiences

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At adMixt, we’re always eager to test out new Facebook products designed to improve our clients’ campaign performance. This week, Facebook gave us a long-awaited feature: the ability to create Lookalike Audiences from dynamic sources. We got to work setting up some tests and can share some early results. But first, let’s understand how the current Lookalike product works, and … Continue reading