LinkedIn Advertising, Part 3: Targeting Capabilities

Job Title

Thanks to our first two posts in this series, you’ve learned what the different ad types are on LinkedIn, and you’ve learned why you should be advertising there in the first place. Now it’s time to learn how to specify who you are going to reach. That’s right: it’s targeting time. The image above shows a quick list of all … Continue reading

New Year: Time for New Offers


At the beginning of each new year, most people make some type of resolutions or goals about their health, or perhaps their financial habits. It’s become so common for people to do this, and subsequently fail, that it’s a popular punchline. However, the reason people keep setting new goals is a desire to improve. They want better health, so they … Continue reading

What’s ahead for social media’s great divide in 2015?


It is undeniable that the social landscape is evolving at an incredibly high rate, and each platform is after the same goal: user attention. Without active users, it’s hard to call the platforms social, and even though they have huge amounts of user data, the best data will be the most recent. Interests change. People move to new cities. Users … Continue reading

10 Ways Social Media Helps Your SEO


There’s been some debate as to whether social media contributes to an SEO strategy or not. Some argue that social media has no effect while others argue that there is an effect, however indirect it may be. What seems to be clear, though, is that social media rarely discredits or devalues SEO. That being said, I’ve listed below some ways … Continue reading

LinkedIn Advertising, Part 2: Ad Types and Capabilities

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So you’re interested in advertising on LinkedIn, eh? Maybe you read part one of my LinkedIn series and you’re ready to get started? Hold up there, partner; you need to learn about the two types of ads and their capabilities first! First, we’ve got regular LinkedIn ads. You may have seen them before. Regular LinkedIn ads are placed on prominent … Continue reading

Happy New Year from FBPPC!

Hi, readers, and happy 2015! Here’s hoping the upcoming 12 months are some of the best yet. We’ll be back tomorrow with more social advertising thought leadership…until then, may your coffee be strong and your gatherings merry.  

Get the Lowdown on Mobile App Install Ads

sample ad

So you’re interested in learning more about Mobile App Install Ads? Great. There’s a lot to like about them. More clients (and presumably yours) are creating apps. There are over 1 million apps available in Apple’s App store alone. Additionally, if you’re trying to get in front of a Facebook user, your best best is going to be mobile anyway, … Continue reading

Get to Know Facebook Business Manager


If you haven’t yet heard (and even if you have heard and haven’t gotten on the bandwagon yet), Facebook has launched their new Business Manager, and it’s awesome! Gone are the days of having to create a business page that was tied to your personal Facebook profile. Gone are the days of having clients see the email your Facebook account … Continue reading