Social Experts Weigh in on Atlas

Atlas has been officially announced, and according to 3Q’s own Dave Yoo, it represents a significant step for Facebook Advertising: Atlas’ “people-first” marketing approach stays aligned with Facebook’s “audience-first” driven advertising platform, which can be seen as a subtle yet significant paradigm shift in how digital marketing is executed. Even Google is moving away from the keyword and pushing more … Continue reading

3 Ways to Use Google Analytics To Assess Facebook

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Conversion tracking is how we separate success from failure. While I would strongly recommend setting up conversion tracking through Facebook, I like to safeguard my own tracking through Google Analytics. If you aren’t using Google Analytics with Facebook, you should be! You may not have noticed, but the reporting in Facebook can be challenging to navigate. Below are the top … Continue reading

Social News Roundup September 26, 2014

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There’s been a lot of important news this week surrounding all things social advertising. Rumblings about Atlas are the biggest social news this week. Just in case you missed it: Facebook’s launch of the platform to compete with Google is likely to come very soon. In other Facebook news: use of the dedicated messenger app is on the rise and people buying … Continue reading

Facebook Updates You Need to Know

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Nothing on Facebook stays the same very long. Every Facebook advertiser knows that the ad platform is constantly changing. There was just recently a wave of new changes that affects several aspects of the ad creation/management process. Read on for the top three updates for September. Power Editor updates Each Facebook advertiser has a different preference on whether to create … Continue reading

A (good) picture is worth 1000 clicks

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With the recent style change that gives consistency to the look of app and desktop ads, it’s more important than ever that ads stand out to quickly represent what they are for. The grabbing headline, clear call to action, and quick pitch ad text summary as important as ever before, but the user has to stop at your ad first … Continue reading

Open the Floodgates! FBPPC is Now All About Social

3Q Digital is excited to announce that we’re broadening the scope of the blog here at FBPPC.com. As of today, we’ll be running posts about all types of social advertising. If you’re running – or planning – campaigns on Twitter, Pinterest, Reddit, Instagram, or any other social platform, we want to hear about it! Drop us a line at info@3qdigital.com … Continue reading

What the Resurgence of Surge tells us about Facebook’s Influence

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Can you feel your heart palpitating? That’s right, Surge is back thanks to fans on social media. Some backstory for those of you who have not felt the blessing of the citrus soda juggernaut: Surge was a heavily caffeinated soda of middling popularity that Coca-Cola introduced in 1997 and killed off in 2003 due to dwindling sales. It was a … Continue reading

The Key to Advanced Facebook Ad A/B Testing

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When it comes to effectively managing Facebook ad campaigns, you must run A/B tests. An A/B test allows you to run two (or more) ads simultaneously to the same audience in real time to determine which one produces the best results. You can elect to test two very different ads against each other, or two ads that have just one … Continue reading