Facebook’s new multi-product ads overwhelm advertisers – and users – with options

Hippo_Indigestion

The average adult is said to make about 612 decisions a day all before lunch (that doesn’t include what to have for lunch), and Facebook is adding a few more! As the social company moves to slowly roll out new Product Ads to the masses, this ad unit has the potential to be a game-changer for the vast majority of brands today and not … Continue reading

What do you really “like” on Facebook?

Look closely at the boosted post results here. 170 people liked the post. 78 clicked to read the article. This means that nearly 100 people clicked like on the post, but didn’t read it. Are they merely agreeing with the headline of the article? Or maybe they just like the person making the post or the page itself. We saw the … Continue reading

Linkedin Advertising, Part 4: Reports

Screen Shot 2014-12-18 at 6.38.20 PM

Advertising on LinkedIn? Better get used to the above dashboard. You’ll be seeing a lot of it. It’s a pretty useful quick visualization of the different metrics and date ranges that are going to be useful for your marketing efforts. By now, you’ve caught up with ad types, targeting, and why you should be advertising on LinkedIn in the first place. … Continue reading

Relevance Score: what is it, and how does it work?

ad performance

First, what it is: a metric in the ads reporting tool that takes into account positive and negative feedback from the target audience. Facebook scores the  ads between 1 and 10, 10 being the highest and in this case most relevant. Facebook states that Relevance Score should not be used as the primary indicator of an ad’s performance, and I agree. … Continue reading

How Multi-Product Ads Can Work for One Product

image002

Have you tried Facebook’s multi-product ad unit? It allows you to showcase 3-5 images and links within a single ad unit. The uses for this unit are pretty obvious for some brands; I have seen on my personal News Feed that Target is taking advantage of these ad units. Even if you’re not a brand that sells multiple products, is … Continue reading

Instagram for Business: You’re Doing it Wrong

1936855c348e11e292a022000a1faf61_7

With everyone freaking out about the decline in organic Facebook reach, there have been a lot of questions about where companies should focus their social media marketing efforts. At Blueye, we’re focused on figuring out which platforms are most effective for hitting your target market; if your demographic skews younger, then we definitely recommend ramping up your Instagram efforts to … Continue reading

71 video views but 1428 likes?

Screenshot 2015-03-07 01.46.55

Impressions, ad spend, and interactions come in at different intervals. That’s why you can have CTR higher than 100% at times, as you’ve seen. Or sometimes an absurdly high CPM, such as $20 to serve 50 impressions. But in the case of this video, which comes a few minutes after the Golden State Warriors win at home over the Dallas … Continue reading

Dead Page Likes, Begone – Courtesy of Facebook

Not_facebook_dislike_thumbs_down

Do you manage a Facebook Page? If so, you are probably going to see your Page likes start to drop in the near future. Facebook is purging Pages of likes that come from memorialized or deactivated accounts. This means that if someone was actively using their Facebook account and liked your Page, and has since deactivated their account, they will … Continue reading