Thanks to our first two posts in this series, you’ve learned what the different ad types are on LinkedIn, and you’ve learned why you should be advertising there in the first place. Now it’s time to learn how to specify who you are going to reach. That’s right: it’s targeting time. The image above shows a quick list of all … Continue reading
At the beginning of each new year, most people make some type of resolutions or goals about their health, or perhaps their financial habits. It’s become so common for people to do this, and subsequently fail, that it’s a popular punchline. However, the reason people keep setting new goals is a desire to improve. They want better health, so they … Continue reading
It is undeniable that the social landscape is evolving at an incredibly high rate, and each platform is after the same goal: user attention. Without active users, it’s hard to call the platforms social, and even though they have huge amounts of user data, the best data will be the most recent. Interests change. People move to new cities. Users … Continue reading
There’s been some debate as to whether social media contributes to an SEO strategy or not. Some argue that social media has no effect while others argue that there is an effect, however indirect it may be. What seems to be clear, though, is that social media rarely discredits or devalues SEO. That being said, I’ve listed below some ways … Continue reading
So you’re interested in advertising on LinkedIn, eh? Maybe you read part one of my LinkedIn series and you’re ready to get started? Hold up there, partner; you need to learn about the two types of ads and their capabilities first! First, we’ve got regular LinkedIn ads. You may have seen them before. Regular LinkedIn ads are placed on prominent … Continue reading
Hi, readers, and happy 2015! Here’s hoping the upcoming 12 months are some of the best yet. We’ll be back tomorrow with more social advertising thought leadership…until then, may your coffee be strong and your gatherings merry.
So you’re interested in learning more about Mobile App Install Ads? Great. There’s a lot to like about them. More clients (and presumably yours) are creating apps. There are over 1 million apps available in Apple’s App store alone. Additionally, if you’re trying to get in front of a Facebook user, your best best is going to be mobile anyway, … Continue reading
If you haven’t yet heard (and even if you have heard and haven’t gotten on the bandwagon yet), Facebook has launched their new Business Manager, and it’s awesome! Gone are the days of having to create a business page that was tied to your personal Facebook profile. Gone are the days of having clients see the email your Facebook account … Continue reading