Happy Thanksgiving!


We’re taking a brief break on Friday, but we’ll be back with more social advertising news on Monday! Have a happy holiday!

Why the growth of programmatic is more rapid than you think


It might not come as a surprise that more and more marketers are embracing programmatic marketing. Programmatic advertising has been growing for years now, and there’s no sign of a slowdown. Indeed, recent forecasts from eMarketer,Forrester, and BI Intelligence all point to significant growth for the industry in the years ahead. What’s far more surprising is just how rapidly programmatic is growing. The Programmatic … Continue reading

How CTR, CPC, and EPC work to optimize Facebook ads


When advertising on Facebook, marketers will tell you to develop a system, and for good reason: it’s important to develop an awareness of how a traffic source behaves and get every bit of insight from your marketing spend as possible. No one system is perfect, but I will layout some information that may help to provide some guidance when it … Continue reading

How and Why to Edit the Comments on Your Facebook Ads


I think most of us can agree that page post ads are great. One of my favorite aspects is that people can comment on, like, and even share page post ads.   Because they pretend to be real posts, people are tricked into interacting organically with these ads. Every additional ‘like’ and comment can give credibility as well as momentum. When … Continue reading

Make a Big Splash in a Small Pond with Facebook Ads


This month, I’m making the transition to focus full-time on Magnifyre, a boutique digital agency I started a year ago with my well-traveled and incredibly talented business partner. As the idea of a consistent paycheck is quickly fleeting, finding new customers who need digital marketing help quickly takes up real estate in the forefront of my mind. You are reading … Continue reading

Are you taking full advantage of Audience Insights? 

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Aside from being an important tool used to learn more about people who have already liked your page, it can also be used to help guide your future targeting initiatives. Below are my two favorite ways to use Audience Insights: 1. Get a better understanding of your custom audiences For ecommerce accounts, I like to look at the difference between … Continue reading

Affiliate Advertising on Facebook: A thing of the past?


Take a look at the right-hand-side ad column on Facebook these days, and you’re likely going to see far less of those “Lose weight – Click here” and “Earn Thousands from Home” ads. In the past, that area of Real Estate was prime soil for affiliate marketers – advertisers running offers for third parties, without a straight line to the … Continue reading

The Pros and Cons of Facebook’s Custom Audiences


Facebook has a lot of different targeting features (some of which can be used in conjunction with each other), and understanding each of them thoroughly often takes a lot of time, research, and split testing. Facebook’s Custom Audiences is a great tool, one a lot of people have raved about because of its frequently high conversion rates, but it has … Continue reading