Facebook Marketing in 2015 – How to Succeed without Free Distribution

Facebook Newsfeed changes 2015

On January 15, 2015 Facebook went live with a series of changes to the News Feed algorithm specifically designed to restrict free distribution of “promotional” posts from businesses.  Brands that were able to reach nearly 100% of their audience with every post in the previous year now reach less than 10% in many cases! What are these changes?  What do … Continue reading

Facebook MPA (Multi-Product Ads) are for everyone, not just for E-commerce players

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If you’ve got any form of marketing automation or some semblance of a funnel, then you can use Facebook MPA (Multi-Product Ads) to tell a story. In other words, string together messages into a sequence. Social is not about a one-night stand, but progressive nurturing, so Facebook is adding increasing sequencing capabilities for you. Right now MPA is available only … Continue reading

Best Blogs of January 2015


January brought some great strategic posts to FBPPC. Here are the most popular ones you don’t want to miss. Multi-Product Ads allow advertisers to show 5 different links for 5 different products. Juliana Nicholson  shows us how. Are boosted posts making a comeback? Or Fialkov makes the argument that they’re back! Have you had any success with Facebook Video Ads? … Continue reading

How to structure Facebook accounts for products of differing value


Trying to put together an effective Facebook account structure is hard enough. Throw a ton of different products with various pricing into the mix, and you’ve got a nightmare on your hands. Luckily, we’ve figured out a strategy that works great! We took products from a client’s website and ran them to their retargeting group. If performance was strong, we ran the … Continue reading

Facebook’s Conversion Tracking Pixel FAQ


There are few topics concerning Facebook Ads that evoke as many questions as Facebook’s conversion tracking pixel. There is often a lot of confusion and uncertainty centering around the conversion pixel for both new and experienced Facebook advertisers alike. Especially for those technologically un-savvy folk out there like myself, the pixel can seem like particularly daunting. The good news is … Continue reading

You know what’s crazy? 3 native Facebook ad interfaces!

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Wouldn’t you think that Facebook would have just one? Why would they have 3 different tools to create Facebook ads? Well, technically, you could count Atlas, I suppose. That would make it four. But for everyone else we’re looking at Power Editor (for the ad geeks/snobs), Ads Manager, and post boosts. There is a smart reason for this and let’s … Continue reading

Understanding Social Data Puts You Leagues Ahead of Competition


Facebook is constantly innovating their advertising offering by leaning on both internal resources and external marketing partners to build innovative solutions. The mission of their products for the most part has remained and will remain the same: the right message to the right person at the right time. In comparison to Google and Twitter, Facebook has advantages through logged-in identity … Continue reading

Build a Facebook page the smart way: from scratch


You’ll read many, many blogs on running a successful Facebook page written by those who’ve been there and done it. But how many people fail to get past the first hurdle when creating a new page? Every great Facebook page needs a great start, and often those who cannot get off to the right start with it fail to see … Continue reading