We’re taking a break for New Years! See you all on the 2nd!
As we say goodbye to 2013, it’s time to shift gears and start thinking about how Facebook-post New Year-can help promote your brand. Marketers have some key developments to be particularly excited about in 2014. I personally am very excited for Facebook’s long anticipated launch of auto-play video ads in user’s News Feeds. Starting early 2014, Facebook plans to begin … Continue reading
Facebook’s Custom Audience targeting feature has been around for quite some time, but it can often be overlooked and unused. Not using this feature could be a huge loss for your business. Keep reading for a few ideas you can implement right away. For those of you who aren’t familiar with the feature, Facebook allows advertisers to upload a list … Continue reading
Facebook is the perfect marketing channel for retail and ecommerce stores looking to generate new leads. According to research from HubSpot, 77% of B2C companies have acquired customers from Facebook: And retailers are the top-performing industry when it comes to driving revenue from the giant social network: The best part of all of this? Facebook is also the perfect channel … Continue reading
As evidenced by recent blog posts, this a time of the year for reflection. We reflect on the events of 2013 and how to take our learnings and apply them to a better, stronger 2014. I won’t get too philosophical, especially since this is my first post on FBPPC, but that’s the approach that I’m taking with this blog post … Continue reading
You can’t deny it. Email is still going to be around for awhile. It’s just one of those things that works, and nothing else has risen to take its place. However, because email has been around for so long, way too many companies use it as their #1 spam channel, and people have gotten very good at ignoring pretty much … Continue reading
So you have a Facebook page, and you’d like to build your audience. We get it! At Zopim, we were in the exact same position in 2009 when we launched our page. Before we did, though, we had to start with a basic question: What’s the point of having a Facebook Page? Although it has become a de facto rule … Continue reading
Are you the admin of a Facebook Page? If it’s kept active and has a following, there’s a wealth of potential insight about your audience at your fingertips. You can even use this data to guide experiments and improve your Facebook Ads! This post will walk you through some examples of how you can use Page Insights data to create … Continue reading