Use Facebook to Drive Conversion Rates The Right Way

Fans V Engagement

Exactly how big of a role did Facebook actually play this past holiday season? A recent Marketing Land article reported that Facebook accounted for “more than half of all social referrals to retailers in the Hitwise 500,” driving 5.32% of traffic to retailer sites. In fact, Amazon saw a 36% lift year-over-year in traffic from social sites. Facebook is also … Continue reading

Facebook Insights for Small Businesses: Get Started with the Overview Tab

Figure 1: Courtesy of Mumbling Mommy's Facebook Insights

When it comes to Facebook, small business owners are on the same playing field as their larger competitors. The features that Facebook offers for business pages are the same, and free, no matter what the size, industry or operating budget of the owner. Small business owners can break into emerging markets with the right use of Facebook features. Where some … Continue reading

Big Bad 2014 Prediction and 2013 Retrospection Roundup

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We can’t move on to predicting what 2014 will bring us without taking a look back at what we got in 2013: -6 amazing features Facebook gave marketers, from Zach Greenberger -Roundup of new additions in 2013, from Alyssa DiLoreto 2013 was great, but let’s bring on the 2014 predictions! -What’s on the horizon for Facebook, from Derek Chang -5 predictions for Facebook … Continue reading

The Facebook Sponsored Story is Dead, Long Live the Sponsored Story

Suggested Page

Much like Mark Twain and Paul McCartney, the reports of the demise of sponsored stories have been greatly exaggerated.  Contrary to what you may have heard, the Sponsored Story is still alive and kicking – but maybe not in the form you’ve grown accustomed to.  For those of you who haven’t heard, Facebook announced the retirement of the much heralded … Continue reading

Phasing Out Facebook Sponsored Stories

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Although advertisers have been speculating for a while, Facebook has officially announced that they will stop offering sponsored stories as an advertising option in early April. This decision comes after a class action lawsuit, filed in 2011, that accused Facebook of not obtaining proper consent from users prior to displaying their names and profile pictures. Facebook putting a stop to … Continue reading

Custom Audience targeting – all you need to know (really)

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Custom Audience targeting (as noted by Dennis Yu many months ago) is one of the single biggest advancements in Facebook ads in 2013. So we thought we’d pull some of the best literature on the subject to make sure you’re primed to capitalize. First, a few guides to getting started: – From AdEspresso – From AdStage You can also check … Continue reading

Use Big Data for Smart Facebook Targeting

Feeding frenzies can teach you a lot, especially during the first Christmas of Facebook’s Big Data. When Facebook cut Page Reach 20 days before Christmas, lots of very big budgets began making expensive runs at their own Likes, while looking for needles in the haystack of Partner Categories, Interests, and demographics. Big Data in the right hands, with the ultimate … Continue reading

Building a Rebranded Facebook Page 2: Take Back the Likes!

So you’ve just rebranded, you’re exhausted from all of the work, and all you’ve got to show for it on Facebook is a brand spankin’ new page with a grand total of 1 like: yourself (Facebook assumes you like your own page well enough to have created it).   You also have an old page with more than 200 likes, … Continue reading