Weekly Facebook Advertising News Roundup – February 21, 2014


If you’re here, you probably already know the biggest Facebook news this week, but just in case: Facebook acquired Whatsapp for an enormous $19 billion. A video circulated about “Facebook fraud” and gained a lot of traction, but ultimately the targeting in the example was terrible. Facebook simplified billing for advertisers, meaning you’ll be billed after hitting a certain threshold … Continue reading

Facebook starts listening to advertisers

FB Listening

Instagram (now a part of Facebook) isn’t the only one listening to user feedback. Recently Facebook has started sending out Surveys to advertisers, asking them about their experience on the ads platform. The survey consisted of around 20 questions, mostly select the best answers and fill in the blank. Examples included: What other advertising platforms are you using (AdWords/FBX/etc.)? What … Continue reading

What does Facebook’s new campaign structure mean for advertisers?


As many of you may know, Facebook will be rolling out a new campaign structure on March 4. This is not a voluntary opt-in; all current Facebook ads will be fitted in to this new model, but it does not appear that there will be an interruption to service. Here is a quick breakdown of the changes: Present Structure: Ads … Continue reading

Veritasium Video Response: Should You Be Concerned?


Veritasium’s Facebook Fraud video has stirred up quite a storm. Since it has over a million views (and growing), I feel somewhat obligated to respond. Many of the more knowledgeable Facebook advertisers will already be aware of the flaws in Veritasium’s argument, but for those who are concerned with promoting their Pages on Facebook, I recommend you read this article … Continue reading

Facebook Marketers Interview Series- Merry Morud


Name: Merry Morud Title: Social Advertising Director Company: aimClear If you had 10 million dollars to invest and you could invest in Google or Facebook stock, which would you pick, and why?  I would feel more confident putting the money into Google. Their suite of products is massive and undeniable. They’re also more mature in their organization and vision. I sense a … Continue reading

Happy Presidents’ Day!

We’re taking a day off for the holiday, and we hope you are too! See you Tuesday!

Weekly Facebook Advertising News Roundup – February 14, 2014

Zuck Makes it Rain

Mark Zuckerberg and Priscilla Chan gave a lot of money to charity in 2013. The Olympics were all over Facebook! Here’s a visualization of how 2013 was a huge year for Facebook advertising improvements. Time created a tool to tell you when you should get married based on when your Facebook friends did, because Valentines’ Day isn’t hard enough already. Speaking of Valentine’s … Continue reading

Tips on Facebook Ad Segmentation and Campaign Organization

Audience definition

Whether it’s your first stab at creating a Facebook campaign, or you’re a seasoned vet, the importance of account organization is crucial in keeping track of your account’s health, as well as keeping your sanity intact. To get the most out of your advertising campaigns, segmenting your audience into logical clusters is key to long-term success. Outlined below is an effective approach … Continue reading