Facebook has always been experimenting with different ad formats. Whether it’s adding objectives, a people meter, or just simplifying ads in general, it’s getting pretty hard to really keep track of what’s going on. And now this… I’ve seen at least 3 different ads in this format (same tile and body text, but changeable pictures in a similar fashion to a … Continue reading
Recently, Facebook said that at any point in time there are 1,500 items competing to show up in your News Feed. And according to “Zuckerberg’s Law,” the amount of sharing by people is doubling every year, leading to an overload of content. On one hand, some advertisers are burning out the News Feed with the same old ads. Yet consumers … Continue reading
With the New Year come and gone, we look back on 2013 as a momentous year for Facebook, and online marketers. Here at adMixt, we focus on performance marketing for e-commerce companies, so throughout 2013, these were the features powering our growth: 1. January: Conversion Measurement It wasn’t until January that Facebook publically released Offsite Conversion Pixels, allowing advertisers to … Continue reading
Facebook continues to go through major changes in the way advertisers can bid on traffic. The introduction of CPA-based bidding marks a true alignment between Facebook and advertising, because at the end of the day, most advertisers don’t want to absorb the risk of CPC or oCPM bidding. The reason CPC and oCPM bidding methods are risky is that the … Continue reading
Lead nurturing is a process that involves building a relationship with your prospects by showing them consistent brand messages with the intent of getting them further down the sales cycle. For Northcentral University, our lead nurturing goal is to continue engagement with individuals who have inquired about a program at our school, but who haven’t moved further through the admissions … Continue reading
We’re taking a break for New Years! See you all on the 2nd!
As we say goodbye to 2013, it’s time to shift gears and start thinking about how Facebook-post New Year-can help promote your brand. Marketers have some key developments to be particularly excited about in 2014. I personally am very excited for Facebook’s long anticipated launch of auto-play video ads in user’s News Feeds. Starting early 2014, Facebook plans to begin … Continue reading
Facebook’s Custom Audience targeting feature has been around for quite some time, but it can often be overlooked and unused. Not using this feature could be a huge loss for your business. Keep reading for a few ideas you can implement right away. For those of you who aren’t familiar with the feature, Facebook allows advertisers to upload a list … Continue reading