Facebook’s Social TV Partnership Calls For Cross-Channel Marketing

Recently, Facebook introduced features such as hashtags, verified accounts, and trending topics in order for more relevant conversations to surface and increase engagement. In its latest push to increase user participation, Facebook is venturing into the social television space. According to Variety, Facebook is teaming up with ABC’s Dancing With The Stars to feature real-time conversations that people on Facebook … Continue reading

Do You Click Facebook Ads? I Do. Here’s Why

When meeting someone for the first time, it’s common to have a little friendly small talk. Some common questions are often about where you’re from, what your hobbies are, what you do for work, etc. This last question inevitably leads to a conversation something like this: Person 1: “What do you do for work?” Me: “I’m an internet marketer.” Person … Continue reading

Complete Facebook Ads Guide to Event Promotion

Caption: Brad Geddes presents at MnSearch – August 28th 2013. Photo courtesy Josh Braaten

-Today’s post is by  James Svoboda , a Partner at WebRanking.com Promoting live events might be the most challenging form of digital marketing campaign you will ever work on.  Or so it has been my experience over the past few years with our monthly MnSearch events and one-off events like LocalU Twin Cities. Not only do you have to try to market … Continue reading

30 Facebook Contest Ideas That Drive Engagement

Timeline contest

Today’s post is by Nathan Latka, CEO and Founder of Heyo. On August 26th, Facebook updated its promotions guidelines to allow brands to run Facebook contests on their Fan Page Timelines. With these new Facebook promotion guidelines, brands can now accept “contest entries” by asking fans to like, comment, or message the page. While this is a huge opportunity to drive brand engagement, … Continue reading

Is Twitter or Facebook Better Poised for Mobile Advertising Success?

Twitter Vs Facebook

It appears that everyone at Facebook and Twitter is claiming that their platform is better on mobile. Before their IPO, Twitter has been pumping numbers claiming that more than half of their revenue is from mobile ads. Facebook claims it’s going to be the same very soon, with 50% of their revenues coming from mobile. So, who’s better positioned to … Continue reading

Facebook Annouces Public Feed API and Keyword Insights API

Today’s post is by Mark Luskus, media analyst at Ampush. Facebook wants to set the record straight. For years Twitter has been seen as the best companion to TV, where people talk publicly about live events and news. Although Twitter has gotten all the attention, Facebook has always been a platform where people talk about pop culture and current events. Now it’s … Continue reading

Take Advantage of Facebook Power Editor Improvements

Anyone who works frequently with Facebook Power Editor knows the frustrations that come along with its not so user-friendly design and constant malfunctions. Fortunately, for the first time in a long time, Facebook unveiled some minor changes to the interface. Small though they are, they have made the whole process of building ads via Facebook Power Editor a slightly more … Continue reading

How To: Track Social Goals with Facebook & Google Analytics Part 2

Read Part 1 here. Last week, I wrote about the basic process for connecting your Facebook ads to Google Analytics to get a complete picture of your campaign performance. Whatever analytics platform you use, it’s important to tie each ad spend to the revenue generating events it drives. Until this reporting loop is closed, it’s impossible to identify and scale … Continue reading