Building a Rebranded Facebook Page, Part 3: Grow Fan Base

I’ve set up a new Facebook page for my new company. Now what?!?! So…as you’ve read in part 1 and part 2 of our four-part series on building great campaigns for a new Facebook page, we’ve: a) had to build a new Facebook brand page from scratch; and b) convinced most of our old fans to like our new site. … Continue reading

Facebook’s Whirlwind 2013: a Visual of Improvements

changes to FB Ads

We all know there have been a significant number of changes to Facebook advertising over the last year. However, when I was looking for one place that fully outlines what all these changes are, I came up short. Let’s first review 2013 up to October 1st. Here’s a visual: Of these changes since January, I think the most important ones … Continue reading

Creating Post-Promotion Custom Audiences


Last fall, Facebook announced they would allow timeline contests and sweepstakes. Businesses no longer had to go through a Facebook tab service to hold a sweepstakes. While this created an easier way for businesses to hold promotions, it gave them less information and control. Most business pages use promotions to boost awareness and fan count. Liking a page post creates … Continue reading

Weekly Facebook Advertising News Roundup February 7, 2014

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Facebook released its new Paper app and it’s good! Facebook turned 10! Facebook launched a look back for all users and shared stories about how they’ve helped to connect people over the years. On the advertising front: Social Media Examiner had a great guide to driving Facebook traffic. All Facebook had a great infographic on how people engaged with Super Bowl Ads. … Continue reading

Three Facebook Ad Tests You Probably Haven’t Tried


Facebook has nearly 1.2 Billion active monthly users worldwide. These are your neighbors, potential customers, and people who have never heard of you. You want to make a positive impression and win the click, but are your ads getting stale? Here’s 3 ad tests you probably haven’t tried: Get Close You’ve testing the professional stock image against the informal, fun … Continue reading

Q4 2013: The Biggest Quarter in Facebook Retargeting History


Q4 2013 was the biggest quarter in Facebook retargeting history as direct-response advertisers spent more marketing dollars on the channel proven to drive ROI at scale. When retargeting on the Facebook Exchange made its debut in 2012, the Facebook landrush quickly began as advertisers set out to capture high-converting, high-revenue customers in the masses. Within the last year, the explosive … Continue reading

5 Ways to Segment Facebook Ad Campaigns for Fast, ROI-Driven Analysis

Precise interest

My team over at Single Grain manages a lot of ad spend, so out of pure necessity we’ve developed simple systems to make analysis as easy as possible without sacrificing results. If you work for an agency, you understand that every client is different – the size of their organization and available resources, what they want to accomplish, and how … Continue reading

What Do Facebook’s Earnings Mean for Marketers?

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Facebook’s earnings for Q4 2013 blew away analysts’ expectations and skyrocketed the company stock more than 10%. Throughout their conference call, the Facebook executive team focused on mobile usage and mobile ad revenue as key drivers of growth. We can expect to see an array of enhancements to Facebook’s mobile offerings, including several standalone mobile apps, like the forthcoming Paper, … Continue reading