Optimize creatives in a multi-layered Facebook world

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Today’s post is by Dayna Moon, head of marketing at AdParlor. As Facebook recently announced, the company is making efforts to simplify its ad products and provide a more objective-focused advertising model. Trimming the complexities of onboarding and optimization, Facebook is positioning itself to appeal to large and small businesses alike – providing a truly interactive environment for these brands to … Continue reading

How to use Facebook Hashtags for #Business

Twitter, Vine, Instagram, even Google+ … and now Facebook! It seems like there’s no such thing as the “pound symbol” anymore – just hashtags… everywhere. And for good reason. Hashtags serve a purpose unlike any other: they basically index all of our social media chatter and categorize it for our convenience. A pretty big task, if you ask me! But … Continue reading

Use these four principles for successful Facebook PPC for retail

Many companies with tight budgets are just now jumping on board the Facebook PPC train, thanks to case studies with solid results and retargeting options. It can be daunting for many smaller companies to make heads or tails of the system, and particularly how to get the results all those case studies mention. Luckily, it’s not that hard to do … Continue reading

Custom Audience Targeting: a slobbering (and useful) testimonial

By now, you’ve probably heard a bunch about Custom Audience Targeting. Well, fine. Even if you have, this feature is cool enough — and effective enough — to warrant a run-down of its best features and uses. You might even find an under-the-radar tip or two. First, as you probably know, Custom Audiences are assembled using emails, phone numbers, or Facebook … Continue reading

Re-Targeting Intent: Why FBX Is A Monumental Success

Today’s post is by Nadja Yacker, media analyst at Ampush. Each time we take stock of the Facebook Exchange’s (FBX) development since its launch last September, we find the needle has jumped forward exponentially. Recently, Facebook held a live Q&A on FBX – even though just six months prior, the company held another Marketing Talk on this same subject. However, the distinctions … Continue reading

Good advertisers do not Boost Posts!

Many of us work with social community managers, right? And whether or not they have any Facebook advertising savvy, they all see that “Boost post” option enough to think about trying it. I think boosting posts is stupid. Here’s why: it’s a cheap way to get people to advertise without going into the ads manager and having them do all … Continue reading

Custom Audiences updates: share between accounts!

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Today’s post is by Zach Greenberger, CEO of adMixt. Facebook released changes this week to their popular targeting feature, Custom Audiences (described in detail here). These changes work to improve the usability of the feature and make it easier for advertisers to manage their custom data. Previously, Custom Audiences existed in a single ads account. For advertisers with multiple accounts (one for … Continue reading

Learn more about your targets with Custom Audiences

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People generally use Custom Audiences for retargeting; you upload the list into Facebook and use appropriate ad text for the users targeted, and bam: results. Besides retargeting, you can also use your Custom Audience list to build new targets. Let’s say your Custom Audience is a list of existing brand customers; you have their emails from when they made a purchase, … Continue reading