Complete Facebook Ads Guide to Event Promotion

Caption: Brad Geddes presents at MnSearch – August 28th 2013. Photo courtesy Josh Braaten

-Today’s post is by  James Svoboda , a Partner at Promoting live events might be the most challenging form of digital marketing campaign you will ever work on.  Or so it has been my experience over the past few years with our monthly MnSearch events and one-off events like LocalU Twin Cities. Not only do you have to try to market … Continue reading

30 Facebook Contest Ideas That Drive Engagement

Timeline contest

Today’s post is by Nathan Latka, CEO and Founder of Heyo. On August 26th, Facebook updated its promotions guidelines to allow brands to run Facebook contests on their Fan Page Timelines. With these new Facebook promotion guidelines, brands can now accept “contest entries” by asking fans to like, comment, or message the page. While this is a huge opportunity to drive brand engagement, … Continue reading

Is Twitter or Facebook Better Poised for Mobile Advertising Success?

Twitter Vs Facebook

It appears that everyone at Facebook and Twitter is claiming that their platform is better on mobile. Before their IPO, Twitter has been pumping numbers claiming that more than half of their revenue is from mobile ads. Facebook claims it’s going to be the same very soon, with 50% of their revenues coming from mobile. So, who’s better positioned to … Continue reading

Facebook Annouces Public Feed API and Keyword Insights API

Today’s post is by Mark Luskus, media analyst at Ampush. Facebook wants to set the record straight. For years Twitter has been seen as the best companion to TV, where people talk publicly about live events and news. Although Twitter has gotten all the attention, Facebook has always been a platform where people talk about pop culture and current events. Now it’s … Continue reading

Take Advantage of Facebook Power Editor Improvements

Anyone who works frequently with Facebook Power Editor knows the frustrations that come along with its not so user-friendly design and constant malfunctions. Fortunately, for the first time in a long time, Facebook unveiled some minor changes to the interface. Small though they are, they have made the whole process of building ads via Facebook Power Editor a slightly more … Continue reading

How To: Track Social Goals with Facebook & Google Analytics Part 2

Read Part 1 here. Last week, I wrote about the basic process for connecting your Facebook ads to Google Analytics to get a complete picture of your campaign performance. Whatever analytics platform you use, it’s important to tie each ad spend to the revenue generating events it drives. Until this reporting loop is closed, it’s impossible to identify and scale … Continue reading

3 Big Benefits of Facebook’s New Reports

As most of you know, Facebook recently released a new reporting interface for advertisers. This new structure allows for more precise reporting and refined targeting, something every advertiser looks for. One of the great aspects of this new report interface is that is has been designed to be extremely user-friendly. Advertisers of all skill levels are able to easily navigate … Continue reading

Create a Compelling Unpublished Page Post

An unpublished page post, also known as a dark post, is a page post that is used as an ad and targeted to certain audience groups. These ads can be extremely effective because they can be placed in the Newsfeed and appear to look like regular posts (except for the fact that the user has not necessarily liked the page). … Continue reading