Facebook’s Click-Bait Crackdown: It’s About Time

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In August, Facebook announced via a blog post that it would be making changes to users’ News Feeds, specifically looking at “click bait” articles. We’ve all seen them: “This child only ordered a coffee, but you’ll never believe what happened next,” along with a non-descript photo. Articles like these are seemingly all over the web – they deliver high traffic, … Continue reading

Facebook’s Edge in Using Identity in Digital Marketing

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Fragmentation of device usage and media consumption means marketers can no longer rely on traditional marketing funnels and communication strategies that hinge on mass messaging. As marketers move to more diverse media channels, how can they target their messaging, measure response, and react to consumer feedback? Although Cookies have been used for tackling this attribution question in the past, User … Continue reading

Best Blog Posts of August 2014

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Better late than never: the best FBPPC posts of August! Enjoy, and have a great weekend. Looking for a comprehensive guide to Website Custom Audiences? Or Fialkov covers all bases in his post.   So you’ve got some likes on your Facebook page, and now you’re ready to get some leads. Here’s how to run your first Facebook Lead Gen … Continue reading

Content Marketing Meets Retargeting

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Content marketing has become increasingly important as brands aim to build trust and engage with new and existing consumers. 90% of B2C marketers leverage content marketing, and 60% of B2C marketers expect their content marketing budget to increase this year, according to the Content Marketing Institute. What are marketers doing with all of this content? Most of us are distributing … Continue reading

Facebook Targeting 101: A Primer on Options and Audience Size

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A question that I generally get from new Facebook advertisers is: how large should my target audience be? It is a good question that every person has a different answer for. The first part of understanding audience size is to understand the types of Facebook targeting available outside of Custom Audiences. Types of Targeting The following are the targeting options … Continue reading

3 Sorely Needed Facebook Ad Improvements

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Don’t take this the wrong way: Facebook is a wonderful advertising platform. The costs can be low and the reach can be great, especially when you know what you’re doing. So please, Zuckerberg, don’t be mad at us when we say that there are things that… could use some improvement. We reached out to some of our experts to ask what … Continue reading

Facebook: Cross-Device Tracking and Mobile Ad Domination

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Facebook has recently announced that it would eliminate a major obstacle discouraging advertisers from transitioning to mobile devices: cross-device tracking. Advertisers will now be able to see what devices people use to view their ads, along with what device they used to take action as a result of viewing the ad. This addresses a major concern from advertisers who were … Continue reading

Navigating Facebook’s Updated Mobile App Ad Units

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To help advertisers better connect with their 654 million mobile monthly active users, Facebook recently rolled out updates to their mobile ad units. While the changes are subtle, understanding these nuances can make all the difference for advertisers looking to drive more efficient app installs and engagement. What’s changed? Most notably, mobile app ads now carry social context (e.g. Elise … Continue reading