Facebook and Shutterstock: The Pros and Cons

Shutterstock

Within recent months, Facebook released a long awaited feature; an on-site stock library available to advertisers. The partnership with Shutterstock offers access to a huge library of high quality photos, which comes with many pros and some cons. Consider these before making an image strategy decision for your company or clients. Pros: FREE access to 25M high-resolution, high-quality photos. Access … Continue reading

Facebook Ad Objectives: Which One is Right for Me?

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Facebook rolled out some changes to the flow of creating Facebook ads, hoping to relieve some of the frustration surrounding which type of Facebook ad to create. Much to the respite of business owners and ad-makers across the globe, Facebook simplified the ad platform and streamlined the whole ad creation process. However, they gave us a list of options that … Continue reading

Weekly Facebook Advertising News Roundup – March 21, 2014

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Facebook is currently testing more call-to-action buttons for advertisers to play with. They’re also currently testing a unified interface for Facebook pages and advertising campaigns. Facebook redesigned Events pages this week. Make sure you’re testing your dynamic ads. Facebook is going to account for just over 20% of the global mobile ad market in 2014. Advertisers will no longer be … Continue reading

The Worst Things to Expect When Launching a Facebook Ad Campaign

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If you’re not an expert Facebook advertiser yet, you’ve got a lot to learn. You’ll get to engage your customers, do a lot of fun experimenting, and learn more about how to effectively use social CPC, but it’s worth a quick reality check. Like anything else, Facebook Advertising is a tool. And, like all tools, it can be hard to … Continue reading

The Status Update Organic Reach Cut-Off and What It Means

Content Type Reach

Facebook consistently changes and adapts the News Feed algorithm (unofficially called EdgeRank). Recently, many Page Admins were leveraging Status Updates because of their unusually high Organic Reach (as compared to other content types). On Jan 21st, Facebook significantly reduced this exposure as they cut down Organic Reach of Status Updates by ~40%. The change was nearly immediate and was experienced … Continue reading

Are You Testing Your Dynamic Facebook Ads?

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Fun facts: 96% of people leave a website without converting, and 70% of people abandon their shopping cart. Dynamic retargeting is awesome for e­commerce advertisers because it reminds potential shoppers to come back to their site and purchase the exact product they were viewing. Dynamic retargeting helps turn etailers’ products into personalised Facebook ads so that your visitors can get … Continue reading

What you might not know about WCA (Website Custom Audiences)

Jon Loomer, one of my favorite Facebook geeks, wrote a great post about WCA. Let’s take a geekier point of view for the hard-core folks, shall we? You can create lookalike audiences from a WCA, but it’s currently only available via the Facebook Ads API. We are one of a few dozen companies with Ads API access, so hit me … Continue reading

Use Custom Audiences to Create Highly Targeted AdWords Remarketing Campaigns

Create Facebook Ad

Remarketing is the ability to show specific ads to users based on their previous visits and actions on your site. This can be extremely effective as far as conversions and cost since you can use those previous visits and actions on your site to identify highly interested individuals.  But one way of identifying interested individuals, through Facebook Custom Audiences, is … Continue reading