A (good) picture is worth 1000 clicks

original vs optimized

With the recent style change that gives consistency to the look of app and desktop ads, it’s more important than ever that ads stand out to quickly represent what they are for. The grabbing headline, clear call to action, and quick pitch ad text summary as important as ever before, but the user has to stop at your ad first … Continue reading

Open the Floodgates! FBPPC is Now All About Social

3Q Digital is excited to announce that we’re broadening the scope of the blog here at FBPPC.com. As of today, we’ll be running posts about all types of social advertising. If you’re running – or planning – campaigns on Twitter, Pinterest, Reddit, Instagram, or any other social platform, we want to hear about it! Drop us a line at info@3qdigital.com … Continue reading

What the Resurgence of Surge tells us about Facebook’s Influence

surge

Can you feel your heart palpitating? That’s right, Surge is back thanks to fans on social media. Some backstory for those of you who have not felt the blessing of the citrus soda juggernaut: Surge was a heavily caffeinated soda of middling popularity that Coca-Cola introduced in 1997 and killed off in 2003 due to dwindling sales. It was a … Continue reading

The Key to Advanced Facebook Ad A/B Testing

image003

When it comes to effectively managing Facebook ad campaigns, you must run A/B tests. An A/B test allows you to run two (or more) ads simultaneously to the same audience in real time to determine which one produces the best results. You can elect to test two very different ads against each other, or two ads that have just one … Continue reading

Facebook advertising experts will meet the same fate as SEOs

2014-09-10 01_21_59-Facebook talked ice buckets twice as much as Ferguson

My colleague, Dennis Yu, wrote this post, which inflamed SEO old-timers.  In a nutshell, he said that social marketing, content marketing, PR, inbound marketing, and SEO were essentially the same thing, if done properly.  After all, you’re producing great content and you want to get it distributed. I’m here to say that if you’re doing Facebook advertising, you need to adapt … Continue reading

Facebook’s Click-Bait Crackdown: It’s About Time

click-bait-correct-incorrect-1040x680

In August, Facebook announced via a blog post that it would be making changes to users’ News Feeds, specifically looking at “click bait” articles. We’ve all seen them: “This child only ordered a coffee, but you’ll never believe what happened next,” along with a non-descript photo. Articles like these are seemingly all over the web – they deliver high traffic, … Continue reading

Facebook’s Edge in Using Identity in Digital Marketing

Cuddling with multiple devices

Fragmentation of device usage and media consumption means marketers can no longer rely on traditional marketing funnels and communication strategies that hinge on mass messaging. As marketers move to more diverse media channels, how can they target their messaging, measure response, and react to consumer feedback? Although Cookies have been used for tackling this attribution question in the past, User … Continue reading

Best Blog Posts of August 2014

optimize

Better late than never: the best FBPPC posts of August! Enjoy, and have a great weekend. Looking for a comprehensive guide to Website Custom Audiences? Or Fialkov covers all bases in his post.   So you’ve got some likes on your Facebook page, and now you’re ready to get some leads. Here’s how to run your first Facebook Lead Gen … Continue reading