The Pros and Cons of Facebook’s Custom Audiences

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Facebook has a lot of different targeting features (some of which can be used in conjunction with each other), and understanding each of them thoroughly often takes a lot of time, research, and split testing. Facebook’s Custom Audiences is a great tool, one a lot of people have raved about because of its frequently high conversion rates, but it has … Continue reading

Facebook Ads for the Holidays: 7 Rock-Solid Best Practices

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Not sure how to spend your marketing budget this holiday season? Don’t worry, I’ve got you covered. Get the highest return on your holiday investment by using your Facebook Ad dollars wisely. With holiday spending expected to increase by 16.6% this year, a well-planned strategy will put you in the best position to compete. Get started early Marin recently conducted … Continue reading

How to Run Your First LinkedIn Ad Campaign

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If you’re interested in getting in front of business-minded folks who may be interested in your product, Linkedin is the place to be for B2B advertising. This step-by-step guide will introduce the process of creating your first LinkedIn Ad. First, navigate your browser to LinkedIn.com/ads. You’ll see this wonderful graphic and a list of features and services. Click on Get … Continue reading

What Election Day Tells Us About Social Media

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Although 11/4 was not a holiday, we saw increased engagement across the major social media platforms because of #ElectionDay! In the last 4 years, the percentage of people following politics on social media has skyrocketed to 21%. To honor this, I took a deep dive into some of the most recent research done by the Pew Research Center in relation … Continue reading

The Inhumanity of Facebook’s Ad Algorithm

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Most of the Facebook Direct Messages I receive tend to be from “women” who seem to be interested in getting to know me a lot better. There are several problems with this: 1)     I’m happily married. 2)     I’ve seen “Catfish”. 3)     Those “women” aren’t who they claim to be (and likely aren’t even “women”). 4)     The messages violate Facebook TOS … Continue reading

Best Posts of October 2014

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Want to catch up on all the great stories we’ve covered this October? Here’s your one-stop shop for all the important social network news from FBPPC this month! We had two fantastic posts from our guest poster Juliana Nicholson. The first, entitled Seamlessly Combine Campaigns Across Platforms, is the perfect resource to make sure your Facebook, Twitter, LinkedIn, Instagram, etc., are in … Continue reading

The Do’s & Don’ts of Facebook Retargeting

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Retargeting has become a necessary ingredient in the digital advertiser’s marketing mix. 96% of advertisers say retargeting is already a part of their marketing mix, and 50% plan to increase retargeting budgets in the next six months. With retargeting on the rise, especially on Facebook, what can advertisers do to get the most bang for their buck? We polled Triggit’s … Continue reading

Experts Say: Limit Use of Snapchat Ads to Brand Awareness

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Snapchat. Either you love it, or you just don’t get it. Either way: they’ve been hugely successful. Users send 700 million photos and videos per day using the service. Marketers should be keen on getting in front of this audience, but the advertising model that Snapchat has announced is falling flat with marketers. The problem? Ads are not able to … Continue reading