Happy holidays from FBPPC!

Hey, all…the FBPPC staff is putting its feet up and tossing back some egg nog for the next couple of days. We’ll see you on Monday, but in the meantime, have the safest and happiest of holidays!

Experts offer rebuttal to Snapchat CEO’s Facebook-is-doomed prediction

Recently, Snapchat CEO Evan Spiegel made headlines when the Sony hack dug up his emailed assertion (from over a year ago) that Facebook advertising revenues will shrivel up and die if start-up funding wanes. We asked a few Facebook advertising experts what they thought of this theory. You can guess that they all disagreed, and you’d be right…but here’s exactly why … Continue reading

LinkedIn advertising, part 1: Why Advertise on LinkedIn?


LinkedIn is a hugely important platform these days, especially for advertisers seeking a good B2B avenue. LinkedIn members comprise the world’s largest professional community with a whopping 259+ million members. Chances are, if you’re looking to sell to a business or a professional, your audience is on LinkedIn. It’s important to note that companies aren’t just selling—they’re building relationships by sharing … Continue reading

Turn Big Data into Big Business with Native Retargeting


As 2014 concludes, it is clearer than ever before that native retargeting solutions like those on Facebook work. Presenting relevant, timely advertisements to interested customers in places they’ll actually see them greatly improves both click-through rates and subsequent conversions. But are you doing everything you can to ensure that you’re maximizing your retargeting investment? There are three simple but powerful … Continue reading

Use Facebook’s New Reporting Features for Quick Optimizations


I was recently speaking with a friend in the industry and he asked, “Have you played around with Facebook’s new reporting features?” I am in the Facebook reports tab almost daily. There is no way that I would not notice changes or new features, right? But I had missed them, and I’m going to make sure you don’t miss them … Continue reading

3 Essential Components of a Viable Holiday Facebook Ad Campaign


When garlands go up, sales usually go up as well. So let’s optimize what you’re doing, and reiterate some basic strategies that you should be using because if you don’t you’ll lose out on the obvious sales. Take a moment to go through the three components of what I consider to be the minimum amount of effort you should be putting … Continue reading

The 10 Top Social Advertising Updates of 2014


To misquote everyone’s favorite 1980s school-skipper, “Social media moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” And in all honesty, with hundreds of updates to keep track of in 2014, odds are good that you overlooked some. Hey, even the mightiest marketer is only human. While lists that dub things … Continue reading

Social Advertising Holiday Wishlist


The holidays are here, and we’ve got a habit of asking for (and maybe getting one or two) new ad features at the end of the year. Here are our social advertising wishes for the new year — so listen up Facebook, Twitter, and LinkedIn; we’ve got wishes courtesy of Dayna Moon and the social team at 3Q Digital! First up, … Continue reading