We’re taking a day off for the holiday, and we hope you are too! See you Tuesday!
Mark Zuckerberg and Priscilla Chan gave a lot of money to charity in 2013. The Olympics were all over Facebook! Here’s a visualization of how 2013 was a huge year for Facebook advertising improvements. Time created a tool to tell you when you should get married based on when your Facebook friends did, because Valentines’ Day isn’t hard enough already. Speaking of Valentine’s … Continue reading
Whether it’s your first stab at creating a Facebook campaign, or you’re a seasoned vet, the importance of account organization is crucial in keeping track of your account’s health, as well as keeping your sanity intact. To get the most out of your advertising campaigns, segmenting your audience into logical clusters is key to long-term success. Outlined below is an effective approach … Continue reading
I’ve set up a new Facebook page for my new company. Now what?!?! So…as you’ve read in part 1 and part 2 of our four-part series on building great campaigns for a new Facebook page, we’ve: a) had to build a new Facebook brand page from scratch; and b) convinced most of our old fans to like our new site. … Continue reading
We all know there have been a significant number of changes to Facebook advertising over the last year. However, when I was looking for one place that fully outlines what all these changes are, I came up short. Let’s first review 2013 up to October 1st. Here’s a visual: Of these changes since January, I think the most important ones … Continue reading
Last fall, Facebook announced they would allow timeline contests and sweepstakes. Businesses no longer had to go through a Facebook tab service to hold a sweepstakes. While this created an easier way for businesses to hold promotions, it gave them less information and control. Most business pages use promotions to boost awareness and fan count. Liking a page post creates … Continue reading
Facebook released its new Paper app and it’s good! Facebook turned 10! Facebook launched a look back for all users and shared stories about how they’ve helped to connect people over the years. On the advertising front: Social Media Examiner had a great guide to driving Facebook traffic. All Facebook had a great infographic on how people engaged with Super Bowl Ads. … Continue reading
Facebook has nearly 1.2 Billion active monthly users worldwide. These are your neighbors, potential customers, and people who have never heard of you. You want to make a positive impression and win the click, but are your ads getting stale? Here’s 3 ad tests you probably haven’t tried: Get Close You’ve testing the professional stock image against the informal, fun … Continue reading