Facebook’s new Ad Relevancy metric takes aim at Google’s Quality Score

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When it comes to digital marketing, we all know our buddy Google is the gold standard. So this week, we give praise to a small company formally known as The Facebook for adding to its UI an Ad Relevancy Score – a comparable feature to AdWords’ Quality Score. This shiny new column will most certainly have us social geeks frothing … Continue reading

Happy Presidents’ Day!

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We’re taking a break from the blog today, but we’ll be back to our regular schedule Wednesday. Have a great holiday!

Be My Valentine, Google Analytics: 4 Reasons Facebook Ads Love Multi-Channel Funnels

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What is more cheesy and expected than my Valentine-themed blog post in February? Maybe only a leprechaun pun in March or a spring showers comment in April! However, this is a true story of how my Facebook ads should love Google Analytics – and Multi-Channel Funnels specifically. Multi-channel funnels is a reporting feature in Google Analytics that gives insights to … Continue reading

FBX is not completely dead (yet)

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You probably heard commentary about David Fischer’s remark at AdExchanger a couple days ago, resulting in speculation that FBX is dead. Not officially, to be political, but let’s examine the underlying business case. If you’re a small business advertiser, you might be willing to pay a premium to run through AdRoll instead of setting up your ads directly with Facebook … Continue reading

Facebook Marketing in 2015 – How to Succeed without Free Distribution

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On January 15, 2015 Facebook went live with a series of changes to the News Feed algorithm specifically designed to restrict free distribution of “promotional” posts from businesses.  Brands that were able to reach nearly 100% of their audience with every post in the previous year now reach less than 10% in many cases! What are these changes?  What do … Continue reading

Facebook MPA (Multi-Product Ads) are for everyone, not just for E-commerce players

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If you’ve got any form of marketing automation or some semblance of a funnel, then you can use Facebook MPA (Multi-Product Ads) to tell a story. In other words, string together messages into a sequence. Social is not about a one-night stand, but progressive nurturing, so Facebook is adding increasing sequencing capabilities for you. Right now MPA is available only … Continue reading

Best Blogs of January 2015

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January brought some great strategic posts to FBPPC. Here are the most popular ones you don’t want to miss. Multi-Product Ads allow advertisers to show 5 different links for 5 different products. Juliana Nicholson  shows us how. Are boosted posts making a comeback? Or Fialkov makes the argument that they’re back! Have you had any success with Facebook Video Ads? … Continue reading

How to structure Facebook accounts for products of differing value

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Trying to put together an effective Facebook account structure is hard enough. Throw a ton of different products with various pricing into the mix, and you’ve got a nightmare on your hands. Luckily, we’ve figured out a strategy that works great! We took products from a client’s website and ran them to their retargeting group. If performance was strong, we ran the … Continue reading