New Survey Points to the Rise of Retargeting on Facebook

Now more than a year old, the Facebook Exchange (FBX) is no longer the new kid on the block. Rather, FBX is now an integral part of the retargeting ecosystem. The latest evidence for FBX’s importance comes from the Chango-Digiday Retargeting Barometer, Q4 2013, which asked nearly 300 media buyers located in the US, Canada, and the UK how retargeting fits … Continue reading

Make Facebook advertising work for SMBs

Facebook advertising has become an important part of the marketing plan of many small businesses (more than ever, after yesterday’s expectation-beating earnings report). Many small businesses like the ability to not spend a ton of money yet still reach a large portion of their targeted audience. Small businesses can spend tens of thousands of dollars per month on Facebook advertising, … Continue reading

Facebook Ads for the Holidays: 3 Quick Tips

Facebook ads can be a powerful marketing tactic for companies for the holidays. Ads can be used to increase page fans, as well as generate quality traffic to offsite product pages. If your plan for the holidays is already in action (as it should be) you may be now planning for optimization or expansion tactics that can leverage every possible … Continue reading

Understand the Essence of Facebook Engagement

Facebook’s goal in the News Feed is to deliver the most interesting content to their users. Facebook uses a wide variety of techniques to define what “interesting content” is. One of their favorite techniques is to analyze how a Facebook post moves through their platform. This is also the most interesting area for brands attempting to market on Facebook. Brands … Continue reading

2013 Facebook Benchmark Report: Be Wary of Proxy Metrics

Nanigans released its first benchmark report last week, reviewing the last 12 months of performance marketing activity specifically within the retail vertical on Facebook.  The benchmark report, which included over 100 advertisers, highlighted some key takeaways for advertisers, including: -152% average ROI -3.75x CTR increase -37% increase in CPMs -74% of desktop spend is delivered in the News Feed While … Continue reading

Video in mobile app ads – more interaction, more retargeting options

Earlier this week, Facebook announced some new capabilities being offered to mobile app install ads that will improve the efficiency of app installs. One capability I feel will be extremely useful and effective is the ability for developers to include video within their mobile app ads. Being able to include video in app install ads provides advertisers with a bigger … Continue reading

New Google/Facebook Announcements: What They Mean for Advertisers

There have been two big pieces of Facebook/Google news recently. One of the most visible to our industry has been the new partnership between the two tech companies; Google DoubleClick advertisers can now purchase FBX inventory, an awesome development. The other news was a little more subtle, but a little more obvious at the same time; Google is rolling out … Continue reading

Facebook making a big push with direct sales

Facebook has been expanding their sales team to businesses of all sizes. They are now positioned as “Facebook Ad Experts” instead of newly minted sales reps. Here’s what we’re seeing: Historically, reaching a live person at Facebook was hard, as it meant you were talking with an engineer, product, or marketing person in Palo Alto. Now we’re all getting the … Continue reading