The Facebook Sponsored Story is Dead, Long Live the Sponsored Story

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Much like Mark Twain and Paul McCartney, the reports of the demise of sponsored stories have been greatly exaggerated.  Contrary to what you may have heard, the Sponsored Story is still alive and kicking – but maybe not in the form you’ve grown accustomed to.  For those of you who haven’t heard, Facebook announced the retirement of the much heralded … Continue reading

Phasing Out Facebook Sponsored Stories

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Although advertisers have been speculating for a while, Facebook has officially announced that they will stop offering sponsored stories as an advertising option in early April. This decision comes after a class action lawsuit, filed in 2011, that accused Facebook of not obtaining proper consent from users prior to displaying their names and profile pictures. Facebook putting a stop to … Continue reading

Custom Audience targeting – all you need to know (really)

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Custom Audience targeting (as noted by Dennis Yu many months ago) is one of the single biggest advancements in Facebook ads in 2013. So we thought we’d pull some of the best literature on the subject to make sure you’re primed to capitalize. First, a few guides to getting started: – From AdEspresso – From AdStage You can also check … Continue reading

Use Big Data for Smart Facebook Targeting

Feeding frenzies can teach you a lot, especially during the first Christmas of Facebook’s Big Data. When Facebook cut Page Reach 20 days before Christmas, lots of very big budgets began making expensive runs at their own Likes, while looking for needles in the haystack of Partner Categories, Interests, and demographics. Big Data in the right hands, with the ultimate … Continue reading

Building a Rebranded Facebook Page 2: Take Back the Likes!

So you’ve just rebranded, you’re exhausted from all of the work, and all you’ve got to show for it on Facebook is a brand spankin’ new page with a grand total of 1 like: yourself (Facebook assumes you like your own page well enough to have created it).   You also have an old page with more than 200 likes, … Continue reading

Everything You Need to Know About Facebook Video Ads

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They’ve been planning it, floating the idea, testing the waters, and pushing the release date since January of last year. But now it seems to be happening: Facebook Video Ads are here. Are you interested? Should you be? Will Facebook Video Ads be right for your business? In this post, I’ll take a look at the new Facebook Video Ads. … Continue reading

Facebook Retargeting in Brazil: One to Watch in 2014

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It’s a new year, and like many of you, we’ve been reflecting on the themes that shaped our growth in 2013. This past year has brought incredibly exciting developments to the digital media world, including the launch of retargeting in Facebook’s News Feed, the rise of the native ad unit, and, perhaps most exciting as Triggit’s global business continues to … Continue reading

New RHS Ad with Multiple Ad Images

Facebook has always been experimenting with different ad formats. Whether it’s adding objectives, a people meter, or just simplifying ads in general, it’s getting pretty hard to really keep track of what’s going on. And now this… I’ve seen at least 3 different ads in this format (same tile and body text, but changeable pictures in a similar fashion to a … Continue reading