Google selling FBX ads – what it means

So what’s behind this sudden (and downplayed, at least by the two main parties) union of Google and Facebook ads? Simple– marketers and ad agencies are lazy. Facebook has to make it easier to buy inventory, and allowing DoubleClick into FBX makes complete sense. All else equal, I don’t want to have to use multiple buyers for my paid search … Continue reading

Get your FBX integration strategy ready for the holidays

Today’s post is by Prachi Mishra, Marketing Manager at Triggit. Integrations. For the typical display or SEM holiday campaign, “integrations” don’t exist; however, when it comes to retargeting, integrations are the key to utilizing your first party data to relevantly retargeting your site visitors. Since many DR marketers have plans to run FBX campaigns for the holidays, we thought would share a … Continue reading

Learn the design theory behind Facebook’s ad units

-Today’s post is by Diana Madsen, designer at Ampush. Facebook’s unification of its user experience across various devices meant unifying its native ad platform was a natural next step. As of September 10th, Facebook updated its ad specs, reducing types of ads in addition to recommending much larger sizes for each ad. It may come as a surprise that Facebook … Continue reading

Why Everything Social is Really Retargeting

Today, Facebook announced Custom Audiences for website visitors and mobile apps. You already know we have Custom Audiences based on email (absolutely huge), fbuserid (which I think will go away eventually for spam abuse), phone number (nobody is using it), and application (few using it). And you know the ROI has been incredible on Custom Audiences, as well as FBX, … Continue reading

Breaking: Facebook Announces Native Retargeting with Custom Audiences

Facebook announced today that it is extending the Custom Audience product to allow for direct targeting of users who have visited websites or used mobile applications. Prior to this, Custom Audience targeting required site visitors to have registered and sent advertisers either their email address, phone number, or Facebook user identifier. With this new release, advertisers will be able to … Continue reading

Why Asia-Pacific is Important for Facebook Advertisers

By now, it is already clear that Facebook is the king of the social network hill in terms of global adoption. Boasting over 1.1 billion users, and in excess of 800 million mobile users, it is the strongest platform on the web (and mobile web). Much of the discussion regarding Facebook has revolved around developed markets, particularly the United States, … Continue reading

Struggling with AdWords? Try Facebook Ads!

Around a year ago, we began working with a savvy ecommerce website that mails your kids a monthly package full of neat facts, stickers and trinkets from a faraway country. Their goal is to inspire a love for the world, one month at a time, and boy, does my 5 year old dig it! We began the engagement on Google … Continue reading

How to Improve Facebook Advertising ROI

One of my clients recently came across Drayton Bird’s Commonsense Direct Marketing, an interesting book about direct marketing that was originally written over 30 years ago.  Remarkably, I found that the principles described in this book still apply perfectly to online digital marketing with an ROI focus. For example, Commonsense Direct Marketing identifies the top five direct response test variables … Continue reading