Dynamic Retargeting On Facebook: How to Win the Dogfight

When search engine marketing (SEM) was in its early years, the direct response advertisers who dove in saw an unprecedented combination of great ROI, scale, and immediate conversions. In a market with little competition, global reach and stellar conversion rates, all you needed to succeed then was some basic search knowledge and an Overture or AdWords account. As the SEM … Continue reading

Learn Engagement Velocity – and How It Can Shape Your Strategy

I want to introduce a concept I like to call Engagement Velocity. The premise is that objects within social platforms have a velocity as they move through networks. When discussing Engagement Velocity, I tend to speak specifically to Facebook marketing. The Facebook platform has mechanisms in place that enable this phenomenon more easily than in other networks such as Twitter. … Continue reading

Breaking into Emerging Markets with Facebook and Mobile

 Facebook is poised to take over APAC, one Like at a time. For the past year and a half, Facebook has been making inroads into the mobile space, a move they have been vocal about for some time now. Their bold moves reveal that their strategy and execution have paid off rather handsomely; Facebook mobile users have grown steadily and … Continue reading

3 Strategies to Reach New Parents with Facebook Marketing

My wife just gave birth to our fourth little girl a few months back, and Hillary at 3Q Digital suggested that I tackle the subject this month on FBPPC: how would I reach people like me on Facebook? Facebook makes it surprisingly easy – not to mention effective. Here’s how I would serve Facebook ads to new parents like myself. … Continue reading

Use Facebook’s Ad Updates to Dominate Holiday Shopping

Mobile App Ads Image for blog

Today’s post is by Meghan Prober, Director of Marketing at Ampush. The winter holidays loom larger than ever this year for Facebook advertisers. The shopping season is the shortest it’s been since 2002, consumers are savvier comparison shoppers through the use of mobile apps and social media, and trusted online reviews and peer recommendations are more powerful than ever. Take advantage of … Continue reading

The Top 5 Facebook Reports – and How to Get Them

It’s always been easy to create ads in Facebook, but until recently, pulling reports with actionable data had been notoriously difficult. But now that Facebook reports have been completely overhauled, it’s easy to get the data you need to discover improvement opportunities. In this post, we’ll take a look at the Top 5 Facebook Reports along with detailed instructions on … Continue reading

5 Facebook Holiday Tips to End the Year Strong

As the holidays approach, most businesses are looking to end 2013 on a high note. Social media channels should be no exception to this. Below are 5 tips to make your holidays successful and give your Facebook page a boost going into 2014. 1. Plan the Predictable The holidays are a great time to create a content calendar because there … Continue reading

3 Tips to Make Facebook Ads Work on Limited Budgets

Do you run a small business and want to know if Facebook advertising is right for you? Great. You’ve found the right blog post! Let’s start right off the bat by saying: yes, Facebook advertising is right for you. It’s almost certain that your target audience uses Facebook whether you sell B2B or B2C (after all, it’s individual people, not … Continue reading