Facebook Contests: What Does the Rule Change Mean for You?

Great news, everyone! Recently, Facebook made public some changes to its historically draconian contest policy. Whereas before, it was against the Terms of Service for brands to host contests or promotions on their Timelines that involved user action on Facebook to enter, Facebook now is allowing brands to run contests on Timelines with only a few strings attached. Let’s see … Continue reading

How FBX added 134% incremental revenue to a GDN retargeting campaign

Today’s post is by Brad Flora, CEO of Perfect Audience. Retargeting has worked well for 99designs. The online marketplace for graphic design has used the Google Display Network for years to bring back visitors who left without signing up and launching a campaign. The campaigns were carefully optimized, regularly updated, and generated a good profit for the company. But 99designs Marketing Manager JoAnne Hart … Continue reading

Five Things Facebook Needs to Learn From Google AdWords

The amount of changes that Facebook advertising has undergone in the year 2013 is pretty staggering.  New features are being released so frequently that it sometimes feels like we’re in the middle of a movie montage about Facebook training for a big showdown.  They’re getting better all the time. If we really are mid-montage, there are still a few things … Continue reading

Facebook Announces New Version of Unpublished Link Posts

Unpublished link posts are about to get a whole lot better! Facebook recently announced an upcoming change to unpublished link posts that is set to take effect early in September. Larger images are known to drive more engagement, which is why unpublished photo posts have been the ad unit of choice for some time now. I mean really, what could possibly … Continue reading

6 Smart Ways to Use Custom Audiences

custom audience create

Today’s post is by Dan Morris, Sr. Product Manager at Marin Software. Several months ago, Facebook recognized an opportunity to provide advertisers with more efficient ways to reach and measure advertising ROI from target customers and introduced the Custom Audiences targeting option, which, according to Sheryl Sandberg, allows advertisers to “enhance their ad targeting by marrying their data with ours”. Said … Continue reading

Ad Traffic Streamlining: The Facebook Convenience Store

Anyone who has done their fair share of Facebook ads knows that they can be enraging, yet also highly rewarding.  Getting that tiny thumbnail image just right, and making the copy absolutely perfect – all while keeping it under 90 characters – is a science in itself.  Say you’ve spent all this time and effort just getting people to read … Continue reading

How to optimize for 3 critical Facebook conversion types

Today’s post is by Nick Steeves, Product Manager at Wishpond. For many more “traditional” online marketers, the issue with adopting Facebook advertising is that many of its most successful conversion types are relatively soft and hard to measure, ROI-wise. While the ROI from AdWords is easy to determine because you can see the direct revenue generated from each click, Facebook … Continue reading

Learn Why You’ll More Than “Like” Facebook’s Mobile Marketing Advances

Today’s post is by Jesse Pujji, CEO and co-founder of Ampush. Facebook has long claimed to be more than an online sphere in which to socialize and kill time. Recent changes to mobile Facebook Pages support this claim, proving just how useful the social network can be! Users now have easier access to the information and features they need to … Continue reading