Start planning for Facebook Trending Topics

In a short period of time, Facebook has tested autoplay video ads and introduced hashtags, embedded posts, and now a trending topics section in an attempt to become the preferred social network for real-time updates.   Similar to Twitter’s “Trends” section, Facebook’s “Trending” section presents popular topics being discussed throughout the site. Though still in early stages of development, Facebook’s … Continue reading

Optimize News Feed Retargeting for the Holidays

Today’s post is by Jonathan Lau, Content and Marketing Manager at AdRoll. Though the outdoor barbeque/pool party/shorts season ended a few weeks ago and the back-to-school rush seems like just yesterday, many advertisers have already solidified their holiday marketing plans and have begun rolling out their initiatives. According to the National Retail Federation, 6 out of 10 retailers start holiday promotions … Continue reading

Why News Feed Contests Are Worthless (By Themselves)

Facebook recently announced a change in their news feed algorithm. One of the biggest parts of this change is the filtering of “high quality” versus “low quality” content. Without being too explicit, Facebook has strongly suggested that “low quality” content consists of asking for comments, Likes, and shares. Also, if you remember back to a couple weeks ago, Facebook has … Continue reading

Multi-URL Campaign Parameters Tool for Facebook Advertising


When running Facebook ads, it’s important to measure their impact beyond simple clicks. Although Facebook has introduced a conversion tracking pixel that can give you some insight into what visitors from Facebook ads do, Google Analytics offers much more robust tracking, including multi-channel reporting & multi-touch reporting, visitor site visit history, and more. Although you can simply check out the … Continue reading

Facebook’s Social TV Partnership Calls For Cross-Channel Marketing

Recently, Facebook introduced features such as hashtags, verified accounts, and trending topics in order for more relevant conversations to surface and increase engagement. In its latest push to increase user participation, Facebook is venturing into the social television space. According to Variety, Facebook is teaming up with ABC’s Dancing With The Stars to feature real-time conversations that people on Facebook … Continue reading

Do You Click Facebook Ads? I Do. Here’s Why

When meeting someone for the first time, it’s common to have a little friendly small talk. Some common questions are often about where you’re from, what your hobbies are, what you do for work, etc. This last question inevitably leads to a conversation something like this: Person 1: “What do you do for work?” Me: “I’m an internet marketer.” Person … Continue reading

Complete Facebook Ads Guide to Event Promotion

Caption: Brad Geddes presents at MnSearch – August 28th 2013. Photo courtesy Josh Braaten

-Today’s post is by  James Svoboda , a Partner at Promoting live events might be the most challenging form of digital marketing campaign you will ever work on.  Or so it has been my experience over the past few years with our monthly MnSearch events and one-off events like LocalU Twin Cities. Not only do you have to try to market … Continue reading

30 Facebook Contest Ideas That Drive Engagement

Timeline contest

Today’s post is by Nathan Latka, CEO and Founder of Heyo. On August 26th, Facebook updated its promotions guidelines to allow brands to run Facebook contests on their Fan Page Timelines. With these new Facebook promotion guidelines, brands can now accept “contest entries” by asking fans to like, comment, or message the page. While this is a huge opportunity to drive brand engagement, … Continue reading