How to Mine for Quality, Profitable Users on Facebook


I heard a telling question regarding Mobile App Install ads on Facebook at a recent trade show.  An advertiser perusing the booths asked a rep from a prominent PMD: “So do you just bid OCPM and let Facebook do the work?”  The PMD rep’s answer was dead-on: “Sometimes that’s where you start, then you begin to mine the gold.” That’s … Continue reading

How to Use Audience Insights for Ad Targeting

purchase behavior

Now that Facebook has released their Audience Insights report for all advertisers, it’s a good time to see how we can make that data actionable. There are a number of tabs available in Audience Insights. Some offer more useful data than others. You want to identify the data points where your audience differs dramatically from the average Facebook audience. Those … Continue reading

Facebook Advertising for Beginners: Create Your First Like Ad


Confession time: I am not an advertiser. I fill more of a traditional marketing position here at 3Q (look out for my next post entitled “explaining to your grandparents what ‘regular marketing for a digital marketing agency’ means.”) When I was given the opportunity to start running ads for the agency on Facebook, I looked forward to the training, but … Continue reading

Meet the New Facebook Advertising Interface (Psst – It’s Awesome)


Back on February 26th Facebook announced a self-proclaimed “Simpler Way to Organize and Optimize Campaigns on Facebook.” The main point of the update was to phase out the old structure composed of campaigns & ads in favor of a 3-tiered organization structure that looks like this: For the seasoned PPC professional, this system looks a lot like the structure utilized … Continue reading

5 Things to Know If You Are New To Facebook Advertising


There are several things that I take for granted when working with Facebook Ads.  At this point, I consider them basic facts of the Facebook world that anyone who has worked with Facebook learns pretty quickly.  If you’re a Facebook fledgling, these five tips are for you! The Facebook learning curve is astronomical; and here are a few tips that … Continue reading

Track Conversions to Keep your Retargeting Campaigns Accountable

Update your conversion attribution

You’re using retargeting to advertise to your lost customers? You’re off to a great start! But are you tracking your conversions within your retargeting campaign? It’s essential that you do to ensure your campaign stats are in sync with your actual sales/conversions. To create a conversion, consider what actions you want visitors on your website to take. They can be: … Continue reading

Bid performance on Facebook: oCPM v. CPA, revisited


I love the saying, “There aren’t any expert marketers, only experts in testing.” What worked yesterday in digital marketing may not perform today. This is especially true with Facebook as the advertising landscape sees huge changes from year to year. This is a point I always drive home to my clients. Test, analyze, and retest, and eventually you will end … Continue reading

Successful Facebook Advertising For Ecommerce Companies


Depending on your industry, methods for advertising on Facebook differ. Successful campaigns are built using industry best practices and niche techniques. Facebook offers a wide range of customer targeting options for ecommerce campaigns. Selecting the options that will draw in the right target customers for your business is critical. Before you spend money on Facebook to advertise, you should know … Continue reading