How to structure Facebook accounts for products of differing value


Trying to put together an effective Facebook account structure is hard enough. Throw a ton of different products with various pricing into the mix, and you’ve got a nightmare on your hands. Luckily, we’ve figured out a strategy that works great! We took products from a client’s website and ran them to their retargeting group. If performance was strong, we ran the … Continue reading

Facebook’s Conversion Tracking Pixel FAQ


There are few topics concerning Facebook Ads that evoke as many questions as Facebook’s conversion tracking pixel. There is often a lot of confusion and uncertainty centering around the conversion pixel for both new and experienced Facebook advertisers alike. Especially for those technologically un-savvy folk out there like myself, the pixel can seem like particularly daunting. The good news is … Continue reading

You know what’s crazy? 3 native Facebook ad interfaces!

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Wouldn’t you think that Facebook would have just one? Why would they have 3 different tools to create Facebook ads? Well, technically, you could count Atlas, I suppose. That would make it four. But for everyone else we’re looking at Power Editor (for the ad geeks/snobs), Ads Manager, and post boosts. There is a smart reason for this and let’s … Continue reading

Understanding Social Data Puts You Leagues Ahead of Competition


Facebook is constantly innovating their advertising offering by leaning on both internal resources and external marketing partners to build innovative solutions. The mission of their products for the most part has remained and will remain the same: the right message to the right person at the right time. In comparison to Google and Twitter, Facebook has advantages through logged-in identity … Continue reading

Build a Facebook page the smart way: from scratch


You’ll read many, many blogs on running a successful Facebook page written by those who’ve been there and done it. But how many people fail to get past the first hurdle when creating a new page? Every great Facebook page needs a great start, and often those who cannot get off to the right start with it fail to see … Continue reading

You’re about to lose the majority of your Partner Category targeting!


Better create your ads now or lose access to the majority of PC targets, unless you are connected enough to be able to make requests. Most people are not using partner category targeting because: -oCPM works so well– doing most of the heavy lifting. -They’ve gotten into content marketing, driven by multiple custom audience and content combos, so no need … Continue reading

Serve Up 5x the Content with Facebook’s Updated Multi-Product Ads


Winning ads deliver the right message to the right audience at the right time. But what if you had the opportunity to offer up not just one message, but five? We know by now that competition in the News Feed is fierce. By Facebook’s own calculations, the platform could serve users anywhere from 1,500 to 15,000 posts any time they … Continue reading

The Return of the Boost Post


One of the most infamous tools in Facebook advertising is the Boost Post. This tool, which allows every page manager to promote his page in a few clicks, has, so far, brought bad results and a high amount of exposure, rather than quality and proper segmentation – (this explains why it is better to use the ads manager rather than … Continue reading