LinkedIn Advertising, Part 2: Ad Types and Capabilities

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So you’re interested in advertising on LinkedIn, eh? Maybe you read part one of my LinkedIn series and you’re ready to get started? Hold up there, partner; you need to learn about the two types of ads and their capabilities first! First, we’ve got regular LinkedIn ads. You may have seen them before. Regular LinkedIn ads are placed on prominent … Continue reading

Happy New Year from FBPPC!

Hi, readers, and happy 2015! Here’s hoping the upcoming 12 months are some of the best yet. We’ll be back tomorrow with more social advertising thought leadership…until then, may your coffee be strong and your gatherings merry.  

Get the Lowdown on Mobile App Install Ads

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So you’re interested in learning more about Mobile App Install Ads? Great. There’s a lot to like about them. More clients (and presumably yours) are creating apps. There are over 1 million apps available in Apple’s App store alone. Additionally, if you’re trying to get in front of a Facebook user, your best best is going to be mobile anyway, … Continue reading

Get to Know Facebook Business Manager

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If you haven’t yet heard (and even if you have heard and haven’t gotten on the bandwagon yet), Facebook has launched their new Business Manager, and it’s awesome! Gone are the days of having to create a business page that was tied to your personal Facebook profile. Gone are the days of having clients see the email your Facebook account … Continue reading

Happy holidays from FBPPC!

Hey, all…the FBPPC staff is putting its feet up and tossing back some egg nog for the next couple of days. We’ll see you on Monday, but in the meantime, have the safest and happiest of holidays!

Experts offer rebuttal to Snapchat CEO’s Facebook-is-doomed prediction

Recently, Snapchat CEO Evan Spiegel made headlines when the Sony hack dug up his emailed assertion (from over a year ago) that Facebook advertising revenues will shrivel up and die if start-up funding wanes. We asked a few Facebook advertising experts what they thought of this theory. You can guess that they all disagreed, and you’d be right…but here’s exactly why … Continue reading

LinkedIn advertising, part 1: Why Advertise on LinkedIn?

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LinkedIn is a hugely important platform these days, especially for advertisers seeking a good B2B avenue. LinkedIn members comprise the world’s largest professional community with a whopping 259+ million members. Chances are, if you’re looking to sell to a business or a professional, your audience is on LinkedIn. It’s important to note that companies aren’t just selling—they’re building relationships by sharing … Continue reading

Turn Big Data into Big Business with Native Retargeting

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As 2014 concludes, it is clearer than ever before that native retargeting solutions like those on Facebook work. Presenting relevant, timely advertisements to interested customers in places they’ll actually see them greatly improves both click-through rates and subsequent conversions. But are you doing everything you can to ensure that you’re maximizing your retargeting investment? There are three simple but powerful … Continue reading