Content Marketing Meets Retargeting

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Content marketing has become increasingly important as brands aim to build trust and engage with new and existing consumers. 90% of B2C marketers leverage content marketing, and 60% of B2C marketers expect their content marketing budget to increase this year, according to the Content Marketing Institute. What are marketers doing with all of this content? Most of us are distributing … Continue reading

Facebook Targeting 101: A Primer on Options and Audience Size

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A question that I generally get from new Facebook advertisers is: how large should my target audience be? It is a good question that every person has a different answer for. The first part of understanding audience size is to understand the types of Facebook targeting available outside of Custom Audiences. Types of Targeting The following are the targeting options … Continue reading

3 Sorely Needed Facebook Ad Improvements

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Don’t take this the wrong way: Facebook is a wonderful advertising platform. The costs can be low and the reach can be great, especially when you know what you’re doing. So please, Zuckerberg, don’t be mad at us when we say that there are things that… could use some improvement. We reached out to some of our experts to ask what … Continue reading

Facebook: Cross-Device Tracking and Mobile Ad Domination

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Facebook has recently announced that it would eliminate a major obstacle discouraging advertisers from transitioning to mobile devices: cross-device tracking. Advertisers will now be able to see what devices people use to view their ads, along with what device they used to take action as a result of viewing the ad. This addresses a major concern from advertisers who were … Continue reading

Navigating Facebook’s Updated Mobile App Ad Units

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To help advertisers better connect with their 654 million mobile monthly active users, Facebook recently rolled out updates to their mobile ad units. While the changes are subtle, understanding these nuances can make all the difference for advertisers looking to drive more efficient app installs and engagement. What’s changed? Most notably, mobile app ads now carry social context (e.g. Elise … Continue reading

4 Ways Facebook Ads Can Enhance Your Sales Process

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Anyone involved in sales knows that the landscape has always been a dynamic space, and advances in technology have made staying at the top of your game even more challenging. We are participating in a time where making the sale oftentimes requires a digital strategy – fortunately, Facebook ads give sales teams of any size an opportunity to incorporate a … Continue reading

How to dial up spend and scale on a Mobile burst campaign

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It’s no secret that Facebook is a breeding ground for inexpensive – and, in many cases, retainable – mobile app users. However, scaling on Facebook can be a challenge for a mobile app campaign, particularly if you need to do it quickly. A burst campaign on Facebook must be a well-orchestrated symphony of many moving parts. 1. Spend: So often … Continue reading

Troubleshooting Facebook pixel tracking on a WordPress site

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When I ran our first Facebook lead gen campaign, we had some problems with pixel tracking. If you’re getting a notification from Facebook similar to the one above, you’ll need to troubleshoot. Here’s how the process went for me. The first thing I did was turn to one of our experts. One of our social account managers, Alicia, recommended the … Continue reading