If you’re doing only Facebook retargeting, prepare to get left in the dust

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You’ve probably heard me say that smart social advertising is starting to look like paid marketing automation. In other words, you’re sending micro-targeted messages via channels other than email, triggered by a user action. Thus, the most powerful of marketing automation techniques is retargeting, by this broader definition. You’ve seen how custom audiences on Facebook are absolutely killer, whether by web … Continue reading

How Messaging Apps Can Be Used by Businesses

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The need for one-to-one interactions and privacy has led to interesting innovations in the field of online communication. From Yahoo Messenger to Google Talk, from Facebook Messenger to Whatsapp, new ideas are consistently changing the game. Some of them have been forgotten and replaced by newer ideas with time. When the social networks most use on a day-to-day basis eventually … Continue reading

What Boston’s Epic Blizzards Taught Me about Social Marketing


As someone who was born and raised in upstate NY, I always thought I knew what it meant to endure a snowy winter. But this year in Boston has put my previous street cred to shame. This February alone, the city has accumulated over 60 inches of snow—that’s more than the total seasonal snowfall we have received in over 75% … Continue reading

Facebook vs. LinkedIn B2B Smackdown


The other day I was listening to a webinar being presented by LinkedIn Marketing Solutions where they were making the case for utilizing LinkedIn. Just in case you haven’t read them yet, there is a great series of posts on LinkedIn on the FBPPC blog here. They shared some impressive statistics and insights around LinkedIn and their audience, some of … Continue reading

Add Personality to your Customer Engagement Campaign


In 2010, Gap launched a new expensive logo that was aimed at capturing the hearts of a younger, hipper crowd. However, just days after launch, the new logo set off an online backlash from consumers who criticized the decision to ditch the well-known logo. 2 days later, the shiny new logo was put back into its box, never to be … Continue reading

Facebook’s new Ad Relevancy metric takes aim at Google’s Quality Score


When it comes to digital marketing, we all know our buddy Google is the gold standard. So this week, we give praise to a small company formally known as The Facebook for adding to its UI an Ad Relevancy Score – a comparable feature to AdWords’ Quality Score. This shiny new column will most certainly have us social geeks frothing … Continue reading

Happy Presidents’ Day!


We’re taking a break from the blog today, but we’ll be back to our regular schedule Wednesday. Have a great holiday!

Be My Valentine, Google Analytics: 4 Reasons Facebook Ads Love Multi-Channel Funnels


What is more cheesy and expected than my Valentine-themed blog post in February? Maybe only a leprechaun pun in March or a spring showers comment in April! However, this is a true story of how my Facebook ads should love Google Analytics – and Multi-Channel Funnels specifically. Multi-channel funnels is a reporting feature in Google Analytics that gives insights to … Continue reading