Social Marketers Discuss Their Favorite Facebook Brands

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The question for our social marketers this week is: What is your favorite brand on Facebook doing right? Clark Sioson, Account Manager One of my favorite brands is the UFC (Ultimate Fighting Championship). They are the premiere Mixed Martial Arts organization in the world with gyms across the country, an online store to sell merchandise, shows to promote on cable … Continue reading

Custom Audiences from your mobile app: an upgraded version     

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Since October 2013, when Facebook launched options for retargeting users based on actions taken within mobile apps, marketers have found creative ways to understand in-app user behavior and translate those actions into targeted marketing campaigns. This new tool delivers a powerful key to unlocking user behavior and influencing future purchases As marketers and as consumers, we are all familiar with … Continue reading

3 Reasons to Stop Ignoring Facebook Mobile (and How to Get Cranking)

We’ve passed the “tipping point” for mobile. The adoption of mobile devices for everything online, from checking email to shopping, has compounded several times over the last 2 years and can’t be ignored anymore. If you aren’t taking advantage of mobile traffic on Facebook at this point, you’re missing out BIG time. As of January 29th, 2014 there are 945 … Continue reading

Weekly Facebook Advertising News Roundup – May 16, 2014

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Facebook is currently testing several new features. The first (borrowed from Foursquare): context cards! The second is advertising shortcuts directly on the newsfeed. There’s been a new patent filed, by Facebook, for a smart phone. The rumor mill continues to buzz. The poke app and the camera app has been officially retired. News Feed Ads are not your average ad unit, … Continue reading

What Will Audience Network Do for Advertisers?

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Mobile has been on the minds of advertisers throughout the paid search sphere for years.  It is only the natural progression that the promotion of Mobile Apps has gained popularity as an important tool for advertising.  As other channels start to focus on Mobile App advertisements, Facebook introduces Audience Networks as their answer to the craze. Let’s Talk Basics: What … Continue reading

Why a Facebook News Feed Ad Is Not Your Average Ad Unit

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Like many of us, I’m susceptible to online advertising. I’ve noticed that the ad unit I click on the most is the Facebook News Feed ad. News Feed ads feels more like a friend’s post or fun content to browse, rather than a traditional advertisement encouraging me to buy a product or use a service. The Facebook Exchange lets advertisers … Continue reading

Facebook Marketers Interview Series- Clark Sioson

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Name: Clark Sioson Title: Social Account Manager Company: 3Q Digital If you had 10 million dollars to invest and you could invest in Google or Facebook stock, which would you pick, and why? Facebook. People knock it, but after a slow start from its IPO, the stock has been steadily increasing and at this point is better value than Google. What do you think … Continue reading

Weekly Facebook Advertising News Roundup – May 9, 2014

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Premium video ads are on the way! Facebook has inked a deal with NBC to run premium video ads to feature 3 television shows. Inside Facebook gives tips on what to do to manage the decline of Facebook’s organic reach. There have been upgrades announced for Facebook’s reporting on video performance. Marketers will soon be able to view data on video … Continue reading