6 Experts With Great Use Cases for Custom Audiences


If you’re reading this blog, you should be familiar with Custom Audiences by now. If you’re new to the world of Facebook Advertising, or you’re just looking for some strong new ideas, you might be asking yourself, “What’s the best way to use Custom Audiences?” Luckily, we asked the experts for you. First and foremost, you’ll want to take advantage of Custom … Continue reading

How to Drive Sales Using Hyper-Targeting on Facebook


With the sheer numbers of Facebook users, it can be easy to get carried away building ads for large audiences. However, often smaller is better. Using hyper-targeted ads on Facebook could be a powerful way to increase your click-through rates and get customers buying from your store. Luckily, Facebook is the perfect platform for hyper-targeting. No other online platform has … Continue reading

Social Experts Weigh in on Atlas

Atlas has been officially announced, and according to 3Q’s own Dave Yoo, it represents a significant step for Facebook Advertising: Atlas’ “people-first” marketing approach stays aligned with Facebook’s “audience-first” driven advertising platform, which can be seen as a subtle yet significant paradigm shift in how digital marketing is executed. Even Google is moving away from the keyword and pushing more … Continue reading

3 Ways to Use Google Analytics To Assess Facebook


Conversion tracking is how we separate success from failure. While I would strongly recommend setting up conversion tracking through Facebook, I like to safeguard my own tracking through Google Analytics. If you aren’t using Google Analytics with Facebook, you should be! You may not have noticed, but the reporting in Facebook can be challenging to navigate. Below are the top … Continue reading

Social News Roundup September 26, 2014


There’s been a lot of important news this week surrounding all things social advertising. Rumblings about Atlas are the biggest social news this week. Just in case you missed it: Facebook’s launch of the platform to compete with Google is likely to come very soon. In other Facebook news: use of the dedicated messenger app is on the rise and people buying … Continue reading

Facebook Updates You Need to Know


Nothing on Facebook stays the same very long. Every Facebook advertiser knows that the ad platform is constantly changing. There was just recently a wave of new changes that affects several aspects of the ad creation/management process. Read on for the top three updates for September. Power Editor updates Each Facebook advertiser has a different preference on whether to create … Continue reading

A (good) picture is worth 1000 clicks

original vs optimized

With the recent style change that gives consistency to the look of app and desktop ads, it’s more important than ever that ads stand out to quickly represent what they are for. The grabbing headline, clear call to action, and quick pitch ad text summary as important as ever before, but the user has to stop at your ad first … Continue reading

Open the Floodgates! FBPPC is Now All About Social

3Q Digital is excited to announce that we’re broadening the scope of the blog here at FBPPC.com. As of today, we’ll be running posts about all types of social advertising. If you’re running – or planning – campaigns on Twitter, Pinterest, Reddit, Instagram, or any other social platform, we want to hear about it! Drop us a line at info@3qdigital.com … Continue reading