In 2010, Gap launched a new expensive logo that was aimed at capturing the hearts of a younger, hipper crowd. However, just days after launch, the new logo set off an online backlash from consumers who criticized the decision to ditch the well-known logo. 2 days later, the shiny new logo was put back into its box, never to be … Continue reading
When it comes to digital marketing, we all know our buddy Google is the gold standard. So this week, we give praise to a small company formally known as The Facebook for adding to its UI an Ad Relevancy Score – a comparable feature to AdWords’ Quality Score. This shiny new column will most certainly have us social geeks frothing … Continue reading
We’re taking a break from the blog today, but we’ll be back to our regular schedule Wednesday. Have a great holiday!
What is more cheesy and expected than my Valentine-themed blog post in February? Maybe only a leprechaun pun in March or a spring showers comment in April! However, this is a true story of how my Facebook ads should love Google Analytics – and Multi-Channel Funnels specifically. Multi-channel funnels is a reporting feature in Google Analytics that gives insights to … Continue reading
You probably heard commentary about David Fischer’s remark at AdExchanger a couple days ago, resulting in speculation that FBX is dead. Not officially, to be political, but let’s examine the underlying business case. If you’re a small business advertiser, you might be willing to pay a premium to run through AdRoll instead of setting up your ads directly with Facebook … Continue reading
On January 15, 2015 Facebook went live with a series of changes to the News Feed algorithm specifically designed to restrict free distribution of “promotional” posts from businesses. Brands that were able to reach nearly 100% of their audience with every post in the previous year now reach less than 10% in many cases! What are these changes? What do … Continue reading
If you’ve got any form of marketing automation or some semblance of a funnel, then you can use Facebook MPA (Multi-Product Ads) to tell a story. In other words, string together messages into a sequence. Social is not about a one-night stand, but progressive nurturing, so Facebook is adding increasing sequencing capabilities for you. Right now MPA is available only … Continue reading
January brought some great strategic posts to FBPPC. Here are the most popular ones you don’t want to miss. Multi-Product Ads allow advertisers to show 5 different links for 5 different products. Juliana Nicholson shows us how. Are boosted posts making a comeback? Or Fialkov makes the argument that they’re back! Have you had any success with Facebook Video Ads? … Continue reading