Facebook Marketers Interview Series- Clark Sioson

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Name: Clark Sioson Title: Social Account Manager Company: 3Q Digital If you had 10 million dollars to invest and you could invest in Google or Facebook stock, which would you pick, and why? Facebook. People knock it, but after a slow start from its IPO, the stock has been steadily increasing and at this point is better value than Google. What do you think … Continue reading

Weekly Facebook Advertising News Roundup – May 9, 2014

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Premium video ads are on the way! Facebook has inked a deal with NBC to run premium video ads to feature 3 television shows. Inside Facebook gives tips on what to do to manage the decline of Facebook’s organic reach. There have been upgrades announced for Facebook’s reporting on video performance. Marketers will soon be able to view data on video … Continue reading

Social Marketers weigh in on the new Audience Network

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The launch of the Audience Network is the big news story this month, so the burning question we have for our 3Q Digital social marketers is: Keeping in mind the announcement of the Audience Network, how do you see the Facebook Advertising ecosystem changing over the next 6 months?   Dayna Moon, Sr. Director of Social  Facebook’s expansion and recent … Continue reading

Get More Out of Conferences with Facebook Ads

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Making an impression at conferences can be really hard to do, especially if you’re one of the new kids on the block. Thankfully, using Facebook ads intelligently allows you to make the process of meeting potential clients and business partners so much easier.  f you plan on attending a conference in the near future to promote your business, you should … Continue reading

Facebook PPC Tips from HeroConf 2014                 

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During HeroConf 2014 in Austin, TX, I moderated a fantastic session titled “PPC For Facebook: What’s Not To Like”. The session featured John Lee of Clix Marketing and Ian Mackie of PointIt, Inc. and they both did a fantastic job of explaining how to use Facebook PPC for business success. The Facts First, they shared some statistics that blew me … Continue reading

A Quick History of Facebook Advertising

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“It might be nice in the future to get some ads going to offset the cost of the servers,” Facebook found Mark Zuckerberg told The Harvard Crimson on March 1, 2004. Boy, was that an understatement. It’s difficult to track down exactly when the first Facebook advertisement launched, but in 2006, Facebook signed a contract with Microsoft that gave Microsoft … Continue reading

Weekly Facebook Advertising News Roundup – May 2, 2014

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The big news in Facebook advertising this week is the launch of the new Audience Network! This is going to be huge for marketers going forward. CNBC has named Mark Zuckerberg as the 8th most impactful person in business since the inception of CNBC in 1989. Mobile continues to be an important force for Facebook, as a new report has shown that 24% … Continue reading

Drive sustained value with Facebook Mobile App Install Ads

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A client of ours recently approached us about testing a freemium pricing structure for one of their paid strategy games. They wanted to see first if the app could survive as a free app and if they would be able to find and retain the right customers to achieve their ROI goals. Facebook was the most obvious choice for this … Continue reading