Rob Leathern, Optimal | FBPPC
[googleplusauthor] founded Optimal, Inc. in early 2008, to provide unparalleled audience data to help marketers manage and optimize their social advertising campaigns, all in real time. Recognized as an expert in the field of online advertising and e-commerce, Rob was previously COO at Consorte Media and led business development for Root Markets. An early social media pioneer, Rob was one of the first 30 employees at LinkedIn and started the advertising team there. Before LinkedIn, Rob built NexTag’s display advertising and media business, propelling the firm to a position as a top 5 US online advertiser in 2004. Rob holds an AB degree in computer science and economics from Dartmouth College and received the CFA (Chartered Financial Analyst®) designation in 2003.